Typical Maverick Buyer's Age Range

[coppermav]

Many of the reviews and articles I read said Ford picked the name Maverick not as a nod to the old car but to the target customer demographic. They were targeting the 25 to 35 young environmentally conscious urban or suburban dwellers.

For the namesake, I think the timing worked out well with the Top Gun Maverick release. I personally am within the targeted age bracket you mention, but nothing else. I didn't want a eco or urban-friendly truck, I just wanted a cheap little daily driver with a bed to throw tools and stuff in, although the fuel economy is a big bonus

With the exception of a few, almost all Maverick drivers I see in my area are probably 50s and older

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[icegradner]

I've seen a good mix, but most are younger (30's/40s) small business owners. The only Maverick owners I've talked to in person are seniors though, they are chatty about the Maverick more so than other owners. Also seeing an increasing number of younger women driving them in recent months.

 

[OrCoaster]

You would have been better off doing a poll I think. Preselected age ranges to get the information you want.

 

[Harry Canyon]

Ordered mine for my 60th.

 

[Signel]

Traded in my Explorer ST on the maverick. Better mpg, does everything I need, and isn’t going to get me in trouble. 48 so solid Gen X.

 

[Sinfubreadman]

Im 23 and wanted to buy my first car. I live a little into the country but work in the city so it was the perfect cross section of utility, efficiency, and price. It was the only truck I could buy on my salary.

 

[surfstar]

Just curious if I am correct in my thinking but most of the drivers I have seen are at least over 40.
THOUGHTS?

I didn't buy my first new vehicle until I was 35 - if all the talk of current high prices are true and the youngins are 1/2 as smart as I was, they wouldn't be spending money on a new or nearly new Maverick while they are young.

The buyers age for any new vehicle should be "older", IMO. That's not how American Consumers think and the almighty Capitalism works, though.

*42 when I wrote a check for my XL, if you care.

 

[Duke Nukm2001]

59 years young. HVAC-R, Post Secondary Instructor. Love the Size and passenger capabilities of the Maverick. Great all-around vehicle. I have a 2014 F-150 XL that I can use for hauling bigger things.

 

[MightyMaverick]

I guess you can say I'm part of their target demographic. I've had two Mavericks since launch and absolutely love them. When I got my first Maverick, I was 24. Then, I got my second Maverick when I was 26. I seem to be the outlier in the real world. Anytime I see another Maverick, it's being driven by someone above 50. Any of the owners I've met were usually in their 60s and 70s. I very rarely see anyone my age driving them.

 

[L30n1d45]

35 here. Maverick was my first ever brand-new vehicle (and first ever Ford -- I grew up in a GM household). Loving it so far, though!

 

[Mosin]

I bought a 2022 Echoboost Maverick XLT when it was first released, and I still own it. I'm 71 years old, a retired Steel Mill maintenance welder, and a Vietnam Veteran/Navy Veteran.

 

[Mark1]

Not trying to gather data for any reason. Just wanted to start a conversation. I also didn;t realize how many diehard "everything has to be for some sinister reason" people I would find on this site. Makes me reconsider my membership to be honest. The reason I left a Mustang site was you either had to bleed Ford blue and keep it 100% original or so modified Ford would demand you remove the badging.

I do think there are quite a few Blue Oval reps here that are bias and live and breath only it. Seem to know every electrical and mechanical aspect of the vehicle. Which can either possibility be helpful or maybe nor.

 

[Traegorn]

Most new vehicle buyers of any kind are over 40, so it's no surprise that even if the Maverick skews younger most of the people buying it aren't.

 

[Glen Baker LLC]

I spent many months researching to go from a full size Silverado, prior had a F-150, to a small or mid-sized truck. Ruled out Toyota ans Nissan immediately because the ride and ingress is just as bad as what I had. Narrowed down to Ridgeline (never really card for Honda although being in a couple of their plants before and impressed) and Maverick. Many of the reviews and articles I read said Ford picked the name Maverick not as a nod to the old car but to the target customer demographic. They were targeting the 25 to 35 young environmentally conscious urban or suburban dwellers. I think the buyers are much older. I personally am 66 and the first time I saw one I thought "a 4 door Ranchero finally." Just curious if I am correct in my thinking but most of the drivers I have seen are at least over 40.
THOUGHTS?

TerryF,
Why didn't you make this an actual poll?
due to the fact that most members will not actually go through 6 pages and read each posting. A poll would have offered a better snapshot of the current age of members on the forum And they could still offer their experiences.

 

[Glen Baker LLC]

Why did you waste your time telling me how to start a conversation? I didn't want facts to post. I was curious. Nothing nefarious or sinister just opening a line of discussion. But thanks Siskel and Ebert for the review.

You have a great day too.
Good luck with your Maverick?

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