Is this the all Electric Maverick EV??

[22XLThybrid]

Made in the US, bigger than the Maverick, total EV.
For $30k - starting base model obviously.

What in the world must they have left off that model to hope for $30k in 2027?

What could be removed from the XL currently to get it back down to $20k now say?

If you read some stories, it's a completely different manufacturing process. Much fewer parts. They basically assemble the vehicle in three pieces and then it's mated on The assembly line. Front back and then battery integrated into vehicle in the center with seats and stuff installed. So the assembly costs are way down. Plus battery costs are dropping. It's a clean slate, new electronic architecture, miles, less of wiring, etc etc. on top of that it can be an SUV, a truck, or a sedan. Analysts have said that they've gotten pretty close to Chinese manufacturing process efficiencies with this. So that is the cost savings. Fewer parts, fewer people to make parts and fewer people to put the parts together.

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[Surly Old Bill]

It's all about the wallet.
The battery tech is rapidly catching up, and it was the biggest problem with EVs. Once 400 miles per charge is the minimum you would expect, even with heavy loads, and charging takes less than 10-15 minutes, hardly anyone except drivers with special circumstances would want an ICE drivetrain. Assuming same purchase price.
You've got a few factors going on; the simplicity and reliability of electric vs internal combustion motors, the dwindling supply of the non-renewable resource that is crude oil, the ability to create electricity in literally dozens of ways including independently at home, and cost of manufacturing and maintenance being much lower for EV systems. The myth about "them's battery's cost's $20,000 and need's to be replaced's every year" is rapidly fading away, except in certain circles...I'd call it an urban myth, but it's more like a rural myth.

Trying to convince trad pickup buyers to go electric is a hard sell, and likely won't be successful for quite a while. Anecdote; I know a logging company in Oregon that added the Lightning EV pickup to it's fleet, and they are very happy with them. But, they know the limitations and only use them for applicable situations. The owner of the company said they had to fire up a generator and charge 1-2 of them a couple times to get back to civilization, but they kind of expected that. Given the distance they were driving them to a logging site, they wanted to see if they could do it, but also put a generator and some gas in with all the gear in the bed. For 90% of pickup owners, who don't even DO pickup things, and just drive them because they like the image, EV is perfectly fine even with currently available tech. Average Merkun driver goes less than 30 miles a day. Why? Because the population is skewed toward people who live in cities, and people who live in cities don't drive very far to get to work or go to the store or drop off/pick up kids from school. I know a guy who drives over 200 miles a day, because of his home and work location situation. An EV would not work for him so well.

 

[GmanGM]

Closer to maverick size according to people who've seen it. Who knows, it's all over the place. Apparently the maverick in terms of actual dimensions isn't super far off the ranger, so my guess is comparable exterior dimensions to the maverick, but interior and bed space comparable to ranger, I know it's a shit show lol.

Would LOVE bed to be an extra foot. !

 

[GmanGM]

It's all about the wallet.
The battery tech is rapidly catching up, and it was the biggest problem with EVs. Once 400 miles per charge is the minimum you would expect, even with heavy loads, and charging takes less than 10-15 minutes, hardly anyone except drivers with special circumstances would want an ICE drivetrain. Assuming same purchase price.
You've got a few factors going on; the simplicity and reliability of electric vs internal combustion motors, the dwindling supply of the non-renewable resource that is crude oil, the ability to create electricity in literally dozens of ways including independently at home, and cost of manufacturing and maintenance being much lower for EV systems. The myth about "them's battery's cost's $20,000 and need's to be replaced's every year" is rapidly fading away, except in certain circles...I'd call it an urban myth, but it's more like a rural myth.

Basically agree, but don’t think “dwindling supply” is happening anytime soon on gas, and you skipped over issues in public charging. Thus while full electric will grow, especially for those w charge at home capability), for those that travel the coming Range Extender hybrids will have a big place (think RamCharger in full size and hopefully Scout and others in midsize and smaller - BYD and Ranger have REhev and phev in Australia but tarriffs are preventing Americans from getting these). Disappointed Ford didn’t at least add Escape phev option to 2025 Maverick- maybe in 27’ refresh they will do something?)

 

[commadorebob]

Everyone says they should name it Ranchero, but I think Ford Courier is a better name:

 

[zen_]

nobody is steering anyone away from anything - the previous admin was giving our money away to steer people towards them - and as we've seen that didn't work so great. No entity is saying you can't make or buy an EV - the previous gang was trying to thwart ICE sales by trying to institute mileage standards that could only be met by some non ready for primetime EV adoption.

You probably wouldn't be driving a hybrid today if there had not been subsidies for hybrids 20 years ago.

No one can say for sure where the tipping point is where EV subsidies should have been pulled, but I can promise you China has no intention of stopping them. Jim Farley's claims that the Chinese automotive sector is an existential threat to the US is not hyperbole; you can already see it in the developing world where inexpensive EVs from China that are decent-good quality, and not that complicated to maintain have quickly picked up a huge share of the market.

 

[OneAlienBoi]

Would LOVE bed to be an extra foot. !

If this is accurate, it'll probably have a shorter hood with cab forward proportions. Ignore the slanted thing over the bed, pretty sure that's an optional too to improve areo that doubles as a pullout tent. So remove that and this could be what the truck looks like.

 

[OneAlienBoi]

Everyone says they should name it Ranchero, but I think Ford Courier is a better name:

It's all down to how the truck looks and it's performance. I've been saying for some time that Ford offers so many conventional looking 3 box truck designs, that if they're planning on keeping adding more and more trucks models, I kinda want to see a bolder truck design that doesn't really look like a truck, but instead looks like a sports/muscle/super car with a bed just to avoid cross model cannibalism and because frankly, I really want the thing.

A lot of people push the cab forward look at trucks to give you more interior and bed space, and it almost never looks good because those proportions don't look natural on a boxy truck. For a cab forward look, I'd kinda love it if a brand tool styling inspiration from mid-engine supercars which look great and have those proportions, low curvaceous hood, a sail pillar that stretches far back to mimick the sloping roofline of an exotic car, and improve aero. Basically a truck that was pretty affordable and practical, fast, handled well, but also looked like the supercar you've always dreamed of, instead of looking like every other 3 box truck on the road.

That's the kind of truck I would love to see the ranchero name on, but it'll probably never happen.

 

[pigsareus]

Let's see your sources.

my sources? Reality - Mary Barra walking away from going full in on EVs , her big plan of all EVs by 2035? Yeah walked backed several times now it's 'we'll build what the customer wants' - Ford delaying/eliminating /postponing previously planned EV projects and losing $5 billion each year for the last 5 years on their EV jaunt, Tesla sales stagnant - even Mr. Toyoda admitted EVs are nowhere near 'prime time' and Toyota is not in any hurry to jump too deep into that pool. Enough? Toyota has expressed concerns about the practicality of a rapid shift to EVs. Akio Toyoda, claimed that EVs are "overhyped" and that the lack of supporting infrastructure and high cost could hinder their mass adoption. EVs currently make up only 0.86% of registered vehicles in the U.S., and as their numbers increase, issues such as electricity demand and grid capacity will become more apparent.

 

[Blue_Max]

my sources? Reality - Mary Barra walking away from going full in on EVs , her big plan of all EVs by 2035? Yeah walked backed several times now it's 'we'll build what the customer wants' - Ford delaying/eliminating /postponing previously planned EV projects and losing $5 billion each year for the last 5 years on their EV jaunt, Tesla sales stagnant - even Mr. Toyoda admitted EVs are nowhere near 'prime time' and Toyota is not in any hurry to jump too deep into that pool. Enough? Toyota has expressed concerns about the practicality of a rapid shift to EVs. Akio Toyoda, claimed that EVs are "overhyped" and that the lack of supporting infrastructure and high cost could hinder their mass adoption. EVs currently make up only 0.86% of registered vehicles in the U.S., and as their numbers increase, issues such as electricity demand and grid capacity will become more apparent.

Developing technology requires time to develop. Incentives were put in place for exactly that reason.
Tesla sales have stagnated for factors other than being EVs.

 

[Mavster Mechanic]

they've already proven that the take rate on EVs has hit a low threshold and that was with the lofty gov't handouts, unless this big new thing can get 500 to the charge it's just going to be yet another loser in their annual 5 billion$ EV loss stable of 'no thanks' vehicles.

The "500" number is so bogus.
How many EcoBoost Mavericks go 500 miles on a tank in real life?

The average car in 1980 went 240 miles on a tank. Yet somehow, people survived!

That number went up to about 270 miles in 1990.

That number went to 330 miles in 2000.

And the "average" 2023 vehicle can go 405 miles on a tank of gas.

According to Google A.I. and based on 15 gallons per tank.

 

[pigsareus]

Developing technology requires time to develop. Incentives were put in place for exactly that reason.
Tesla sales have stagnated for factors other than being EVs.

yes it does - it's not time for mass EV adoption, the technology isn't there yet, so the manufacturers have finally realized this after years of losses and have re-evaluated what they are doing and have admitted thru their revised business plans that they were overly enthusiastic about the prospects, had the 'fear of missing out', jumped on the bandwagon ....and fell off just like the enthusiasm in regards to self driving cars. It's ok though - I am still waiting for those personal jetpacks they said back in the 70s that we'd all be using for transportation by now. Nothing wrong with EVs but you can't have a technology gap where you have to fill in the 'and now a miracle occurs' box to get you to the finish line.

 

[Blue_Max]

yes it does - it's not time for mass EV adoption, the technology isn't there yet, so the manufacturers have finally realized this after years of losses and have re-evaluated what they are doing and have admitted thru their revised business plans that they were overly enthusiastic about the prospects, had the 'fear of missing out', jumped on the bandwagon ....and fell off just like the enthusiasm in regards to self driving cars. It's ok though - I am still waiting for those personal jetpacks they said back in the 70s that we'd all be using for transportation by now. Nothing wrong with EVs but you can't have a technology gap where you have to fill in the 'and now a miracle occurs' box to get you to the finish line.

And the technology won't suddenly appear without development. Incentives to buy EVs help fund development, and give customers a break.

 

[olderthanyourdirt]

No this is a marketing ploy by Ford to try and offset the Q2 losses and keep stock price afloat with bullshit news.

Ford lost money hand over fist on their $45k f150 lightning that the prices ballooned quickly into the $70k range and they still lost money.

Now they want me to believe that older less dense battery technology is going to enabled them to produce an AMERICAN manufactured electric truck for $30k and still make a profit?

It’s not going to happen.

Gee and Toyota lost 9.5 billion, but the Japanese government will help them out if needed because they need Americans to buy their products.

 

[pigsareus]

And the technology won't suddenly appear without development. Incentives to buy EVs help fund development, and give customers a break.

If companies cooperated with other and worked together they could easily fund all the R and D that they need - the problem is that they all want to go in their own corner and re-invent the wheel on their own, likely duplicating much of what others are doing and in the end something pops out and gets adopted as the 'right answer'. Or not. There are labs all around the planet that are working on this independent of any government money, there is no big dire requirement that something get developed and implemented immediately - it's not like we don't have existing technology that gets us around, they can take their good old time and work together and come up witih something that makes EVs at least palatable and acceptable to the masses.

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