📈 Our 2022 Maverick Order Stats / Take Rates After 1K+ Submissions

The MaverickTruckClub order tracking list now has over 1,000 orders data submitted by our members! Here's an updated look into how our users have been spec'ing their Mavericks and the take rates on trim, engine, colors, options, packages and by states.

NOTE: We've just added an Estimated Build Date column to the sheet. For anyone already on the list, please use the CHANGE REQUEST FORM to add your estimated build date and it will show up on the sheet. This will help us see average time to build, trends, etc. Thanks!


TRIM
48% - XLT
30.7% - Lariat
11.7% - XL
9.6% - First Edition






ENGINE
68.2% - 2.5L Hybrid
31.8% - 2.0L EcoBoost






COLOR
21.8% - Area 51
16.5% - Cactus Gray
14.2% - Velocity Blue
11.1% - Carbonized Gray
9.6% - Alto Blue
5.6% - Hot Pepper Red
5.4% - Oxford White
4.6% - Cyber Orange
4.1% - Iconic Silver
3.6% - Rapid Red
3.5% - Shadow Black






WHEELS
53.0% - 17" Painted Aluminum Wheels
19.5% - 18" Bright Aluminum Wheels
14.1% - 18" Black Painted Wheels
13.3% - 17" Sparkle Silver Steel Wheels






4K TOW PACKAGE
75% - No
25% - Yes






XLT LUXURY PACKAGE [AMONG XLT BUYERS]
66.8% - No
33.2% - Yes






LARIAT LUXURY PACKAGE [AMONG LARIAT BUYERS]
63.7% - No
36.3% - Yes





FX4 OFF-ROAD PACKAGE
83.5% - No
16.5% - Yes






FORD CO-PILOT360
70.2% - Yes
29.8% - No






TONNEAU COVER
65.9% - No
34.1% - Yes






STATES (TOP 10)
California
Florida
Texas
Pennsylvania
Michigan
Ohio
Indiana
Missouri
South Carolina
Arizona

Go Indiana!

OK. Lets crunch the numbers. Ford stated that less than 40% built will be Hybrids. Lets say these numbers are correct across ford with high 10% margin error. This puts the Hybrid in higher demand than the 2.0, something I do not think Ford anticipated. The looks of this says that Maverick buyers want an economical truck, about the midrange model with a few added bells and whistles that gets good MPG and CAN tow a little load in a pinch. Thank you for this.....

Awesome stats. Thanks!

I am honestly surprised more luxury packages weren't ordered with the overall affordability of this truck.

STARCOMMTREY1 said:

OK. Lets crunch the numbers. Ford stated that less than 40% built will be Hybrids. Lets say these numbers are correct across ford with high 10% margin error. This puts the Hybrid in higher demand than the 2.0, something I do not think Ford anticipated. The looks of this says that Maverick buyers want an economical truck, about the midrange model with a few added bells and whistles that gets good MPG and CAN tow a little load in a pinch. Thank you for this.....

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We need to remember that this is an enthusiast forum, the numbers may be different from the general public; although I do think we have a good cross section of buyers here.

Emily-Perkins said:

I am honestly surprised more luxury packages weren't ordered with the overall affordability of this truck.

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I agree. Seemed like you gotta a lot of bang for your buck with that Lux Package. I thought it was a no brainer. But, basic XLT price is pretty darn good.

millertyme15 said:

I agree. Seemed like you gotta a lot of bang for your buck with that Lux Package. I thought it was a no brainer. But, basic XLT price is pretty darn good.

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There is a big section of the country that doesn’t need heated seats, mirrors, wipers and steering wheel. I do need them.

oljackfrost said:

There is a big section of the country that doesn’t need heated seats, mirrors, wipers and steering wheel. I do need them.

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Being from New England, I would like all that stuff, as well as the AWD so that kind of took the hybrid engine out of the running for me.

millertyme15 said:

I agree. Seemed like you gotta a lot of bang for your buck with that Lux Package. I thought it was a no brainer. But, basic XLT price is pretty darn good.

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Nothing on the Lux package screamed 2 grand to me.....Sorry. It would be nice, but not needed. Plus the old lady is due for a new car....so Im sure ill be getting it there....

Are you wanting an estimate based on the scheduling e-mail once received? If so, people are already submitting wild dates, some in the past and others well into 2022.

oljackfrost said:

There is a big section of the country that doesn’t need heated seats, mirrors, wipers and steering wheel. I do need them.

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I've had heated seats for a while and love them, but just last year I discovered we had a heated wheel on the wife's Escape. Wow! I imagine it sounds frivolous if you don't suffer winter driving, but it is a game changer. Wish I'd had one back in my commuting days.

I've got a VIN but my dealer doesn't have an order date. Hrm.

giddyup said:

I've had heated seats for a while and love them, but just last year I discovered we had a heated wheel on the wife's Escape. Wow! I imagine it sounds frivolous if you don't suffer winter driving, but it is a game changer. Wish I'd had one back in my commuting days.

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Same here. I’m one of those people whose hands never warm up, even in good gloves.

We should do a poll of where people are from. Like whether you are from a rural area or an urban one. I’d be curious to see just how many city folk ordered one vs us out in the sticks.