I like my Maverick however how can they determine loyalty based on a vehicle that has been selling for 2.25 years?https://press.spglobal.com/2024-02-...-Nautilus-take-Top-Awards-for-Loyalty-in-2023
SOUTHFIELD, Mich., Feb. 26, 2024 /PRNewswire/ -- S&P Global Mobility today announced the winners of its 28th annual Automotive Loyalty Awards, recognizing General Motors as the winner of its 'Overall Loyalty to Manufacturer' award and Tesla for 'Overall Loyalty to Make.' In a new addition to the awards for 2024, the Lincoln Nautilus was recognized in the 'Overall Loyalty to Model.' category.
S&P Global Mobility today announced the winners of its 28th annual Automotive Loyalty Awards
Tracking consumer buying activity from January-December 2023, the industry is showing continued signs of recovery, as both retail sales and loyalty increased year-over-year.
"The last few years have shown us that customers are becoming more comfortable to consider and purchase a new vehicle outside their preferred brand," said Joe LaFeir, President, Automotive Insights, S&P Global Mobility. "However, concerted efforts from OEMs to improve retention through unique marketing initiatives, alongside improving inventory levels and great new products, are resulting in a stabilizing of loyalty levels, after several years of decline."
Steady increases in inventory levels yielded a positive impact to industry loyalty levels for the first time since 2019, according to the S&P Global Mobility analysis. Overall brand loyalty was at 51.0% in 2023, an increase of 0.8 percentage points (PPTs) compared to 2022 levels of 50.2%.
General Motors' win for the 'Overall Loyalty to Manufacturer' category marks its ninth consecutive award and 20th out of the last 28th years. High migration patterns across its four brands, in addition to a heavy sport-utility and pickup lineup, led to strong loyalty gains for the manufacturer throughout 2023.
Tesla's popularity in the BEV sector helped the brand to success in both the loyalty and conquest space. For 2023, the Tesla brand scored repeat wins for 'Overall Loyalty to Make', 'Highest Conquest Percentage', "Alternative Powertrain Loyalty to Make' and 'Ethnic Market Loyalty to Make.' The popularity of both the Model 3 and Model Y among current owners, along with the brand's ability to attract many ICE customers to the BEV space, contributed to Tesla's multiple awards for the second year in a row.
In this year's Loyalty Awards, S&P Global Mobility added a new award to acknowledge a single model's leadership in model level retention, with the "Overall Loyalty to Model" award. The Lincoln Nautilus was recognized in this new category as the winner following its back-to-back recognition in 2022 and 2023 for the 'Luxury Mid-Size Utility' segment award. In 2023, more than 42% of Nautilus owners returning to market for their next vehicle chose another Nautilus during calendar year 2023.
"These awards truly exemplify the industry's competitiveness and desire to improve customer retention. The awards reflect substantial fact-based analysis, which allows us to understand and determine conquest and loyalty rates, while providing guidance to OEM marketers and their agency partners to help improve loyalty programs and customer retention," said Vince Palomarez, product management associate director, Loyalty, at S&P Global Mobility.
Multiple brands were recognized in this year's awards for their achievements in loyalty for the first time. Acura was the winner in the 'Most Improved Make Loyalty' category, due to a healthy increase in available inventory for the brand in 2023 compared to the previous year. Nissan was awarded 'the Overall Loyalty to Dealer' award, as more than 37% of the brands' owners returning to market acquired their next vehicle from the same dealer.
The launch of the redesigned Outlander PHEV propelled Mitsubishi to win 'Most Improved Alternative Powertrain Loyalty to Make' award, recognizing a brand's improvement in its ability to retain an owner to both the brand and either a BEV or hybrid powertrain.
I understand loyalty to mean in this instance that the owner would purchase the product again. As opposed to satisfied, which is a horse of another color. Personally I love my “Rojito” and would definitely buy another one if needed. So yeah.https://press.spglobal.com/2024-02-...-Nautilus-take-Top-Awards-for-Loyalty-in-2023
SOUTHFIELD, Mich., Feb. 26, 2024 /PRNewswire/ -- S&P Global Mobility today announced the winners of its 28th annual Automotive Loyalty Awards, recognizing General Motors as the winner of its 'Overall Loyalty to Manufacturer' award and Tesla for 'Overall Loyalty to Make.' In a new addition to the awards for 2024, the Lincoln Nautilus was recognized in the 'Overall Loyalty to Model.' category.
S&P Global Mobility today announced the winners of its 28th annual Automotive Loyalty Awards
Tracking consumer buying activity from January-December 2023, the industry is showing continued signs of recovery, as both retail sales and loyalty increased year-over-year.
"The last few years have shown us that customers are becoming more comfortable to consider and purchase a new vehicle outside their preferred brand," said Joe LaFeir, President, Automotive Insights, S&P Global Mobility. "However, concerted efforts from OEMs to improve retention through unique marketing initiatives, alongside improving inventory levels and great new products, are resulting in a stabilizing of loyalty levels, after several years of decline."
Steady increases in inventory levels yielded a positive impact to industry loyalty levels for the first time since 2019, according to the S&P Global Mobility analysis. Overall brand loyalty was at 51.0% in 2023, an increase of 0.8 percentage points (PPTs) compared to 2022 levels of 50.2%.
General Motors' win for the 'Overall Loyalty to Manufacturer' category marks its ninth consecutive award and 20th out of the last 28th years. High migration patterns across its four brands, in addition to a heavy sport-utility and pickup lineup, led to strong loyalty gains for the manufacturer throughout 2023.
Tesla's popularity in the BEV sector helped the brand to success in both the loyalty and conquest space. For 2023, the Tesla brand scored repeat wins for 'Overall Loyalty to Make', 'Highest Conquest Percentage', "Alternative Powertrain Loyalty to Make' and 'Ethnic Market Loyalty to Make.' The popularity of both the Model 3 and Model Y among current owners, along with the brand's ability to attract many ICE customers to the BEV space, contributed to Tesla's multiple awards for the second year in a row.
In this year's Loyalty Awards, S&P Global Mobility added a new award to acknowledge a single model's leadership in model level retention, with the "Overall Loyalty to Model" award. The Lincoln Nautilus was recognized in this new category as the winner following its back-to-back recognition in 2022 and 2023 for the 'Luxury Mid-Size Utility' segment award. In 2023, more than 42% of Nautilus owners returning to market for their next vehicle chose another Nautilus during calendar year 2023.
"These awards truly exemplify the industry's competitiveness and desire to improve customer retention. The awards reflect substantial fact-based analysis, which allows us to understand and determine conquest and loyalty rates, while providing guidance to OEM marketers and their agency partners to help improve loyalty programs and customer retention," said Vince Palomarez, product management associate director, Loyalty, at S&P Global Mobility.
Multiple brands were recognized in this year's awards for their achievements in loyalty for the first time. Acura was the winner in the 'Most Improved Make Loyalty' category, due to a healthy increase in available inventory for the brand in 2023 compared to the previous year. Nissan was awarded 'the Overall Loyalty to Dealer' award, as more than 37% of the brands' owners returning to market acquired their next vehicle from the same dealer.
The launch of the redesigned Outlander PHEV propelled Mitsubishi to win 'Most Improved Alternative Powertrain Loyalty to Make' award, recognizing a brand's improvement in its ability to retain an owner to both the brand and either a BEV or hybrid powertrain.
Now this is the hot gossip we need in life.
There are most definitely not "A lot of issues" mostly minor things that aren't occuring that often, but seem like they are because forums literally exist for people to complain.
I had to laugh when I saw a Honda Accord listed as a "large car"https://press.spglobal.com/2024-02-...-Nautilus-take-Top-Awards-for-Loyalty-in-2023
SOUTHFIELD, Mich., Feb. 26, 2024 /PRNewswire/ -- S&P Global Mobility today announced the winners of its 28th annual Automotive Loyalty Awards, recognizing General Motors as the winner of its 'Overall Loyalty to Manufacturer' award and Tesla for 'Overall Loyalty to Make.' In a new addition to the awards for 2024, the Lincoln Nautilus was recognized in the 'Overall Loyalty to Model.' category.
S&P Global Mobility today announced the winners of its 28th annual Automotive Loyalty Awards
Tracking consumer buying activity from January-December 2023, the industry is showing continued signs of recovery, as both retail sales and loyalty increased year-over-year.
"The last few years have shown us that customers are becoming more comfortable to consider and purchase a new vehicle outside their preferred brand," said Joe LaFeir, President, Automotive Insights, S&P Global Mobility. "However, concerted efforts from OEMs to improve retention through unique marketing initiatives, alongside improving inventory levels and great new products, are resulting in a stabilizing of loyalty levels, after several years of decline."
Steady increases in inventory levels yielded a positive impact to industry loyalty levels for the first time since 2019, according to the S&P Global Mobility analysis. Overall brand loyalty was at 51.0% in 2023, an increase of 0.8 percentage points (PPTs) compared to 2022 levels of 50.2%.
General Motors' win for the 'Overall Loyalty to Manufacturer' category marks its ninth consecutive award and 20th out of the last 28th years. High migration patterns across its four brands, in addition to a heavy sport-utility and pickup lineup, led to strong loyalty gains for the manufacturer throughout 2023.
Tesla's popularity in the BEV sector helped the brand to success in both the loyalty and conquest space. For 2023, the Tesla brand scored repeat wins for 'Overall Loyalty to Make', 'Highest Conquest Percentage', "Alternative Powertrain Loyalty to Make' and 'Ethnic Market Loyalty to Make.' The popularity of both the Model 3 and Model Y among current owners, along with the brand's ability to attract many ICE customers to the BEV space, contributed to Tesla's multiple awards for the second year in a row.
In this year's Loyalty Awards, S&P Global Mobility added a new award to acknowledge a single model's leadership in model level retention, with the "Overall Loyalty to Model" award. The Lincoln Nautilus was recognized in this new category as the winner following its back-to-back recognition in 2022 and 2023 for the 'Luxury Mid-Size Utility' segment award. In 2023, more than 42% of Nautilus owners returning to market for their next vehicle chose another Nautilus during calendar year 2023.
"These awards truly exemplify the industry's competitiveness and desire to improve customer retention. The awards reflect substantial fact-based analysis, which allows us to understand and determine conquest and loyalty rates, while providing guidance to OEM marketers and their agency partners to help improve loyalty programs and customer retention," said Vince Palomarez, product management associate director, Loyalty, at S&P Global Mobility.
Multiple brands were recognized in this year's awards for their achievements in loyalty for the first time. Acura was the winner in the 'Most Improved Make Loyalty' category, due to a healthy increase in available inventory for the brand in 2023 compared to the previous year. Nissan was awarded 'the Overall Loyalty to Dealer' award, as more than 37% of the brands' owners returning to market acquired their next vehicle from the same dealer.
The launch of the redesigned Outlander PHEV propelled Mitsubishi to win 'Most Improved Alternative Powertrain Loyalty to Make' award, recognizing a brand's improvement in its ability to retain an owner to both the brand and either a BEV or hybrid powertrain.
How times have changed!
I believe it was Mark Twain who said " he must have little genius who can’t spell a word in more than one way".
I still don't quite get the "cheap plastic" argument....There are no car companies short of maybe Bentley that would use actual wood or stainless steel in their interiors, basically everyone uses plastic. That being said, I've seen videos where folks complain how easily the plastic is scuffed without actual video evidence. Anecdotally I have 2k miles on my 2024 and with 3 adults in the fam have given the interior a good workover and I can't see anywhere where the plastic falls short. My daughter has put her feet (in shoes!) on the dash and glovebox and again no issues. Just spilled coffee in the console and door panel the other day, easy clean up. Here in NY actually had a fair amount of snow and ice this year with associated road salt, it's all been good. Maybe you had a bad experience, but I just don't see it.
If I might add 1 thing concerning cheap plastic just from my own experiences....My other vehicle I commuted with for years is a 2017 Prius Prime plug-in which was several thousand dollars more than the Maverick when purchased. The interior is supposedly an environmentally friendly soy based plastic, lemme tell ya that is impossible to keep clean! It attracts a coat of grime constantly and if you try and wipe it down it seems to exude a chalky surface coating. Terrible! So comparatively the Maverick seems great.
WTH are you using to clean it? Just put some warm water on a microfiber towel and once or twice a year seal it with 303.
