[Dealer Memo] Not all 2022 Mavericks will be built. Update on Maverick Retail Order Scheduling, Customer Options and Order Amendment

[theway-yay-ting]

More bad news today: Ford delivering 300 Mavericks to Brazil within 60 days (Lariat FX4 EB). The MAV sold out in 24 hours there. All made in the Hermosillo, MX plant. I guess the "No production" weeks are for Brazil orders only Looks like a colossal underestimation by Ford. Unless they start producing Mav's in more than one plant, they will never catch up to demand/orders. Hopefully lots of competition is on the way

https://fordauthority.com/2022/02/2022-ford-maverick-immediately-sells-out-in-brazil-more-on-the-way/#:~:text=Perhaps unsurprisingly, the 2022 Ford Maverick also enjoyed,24 hours as well, the automaker has announced.

"The first batch of Mavericks in Brazil consisted of 300 units, all Lariat FX4 models with Ford’s 2.0L EcoBoost I-4 and a sticker price of R $239,990 ($47,513 USD) "

Now, I'm no economist, but selling EBs in Brazil appears to be MUCH more lucrative than doing so in the US...

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[Bob_Snow]

No. It just doesn't work like that. They do plan for the entire year, for the entire company. Don't forget, there are a lot of dealers.

This may not be exactly the case for Ford, but each store has a business plan for units (could call it a target).

Every year the dealers sit with the manufacturer. They ask for 700 cars, Ford may come back and say sure, 700 is doable, or that they need to lower it to 645 because they can't promise 700.

BPO's/"Targets" of 500 for a smaller dealer, and 1500 for a large dealer let's say. Of that target, they have allocations for each model that makes up the total.

So, when each store gets 10 allocations for Maverick, once a spec is modified for client or inventory, they are locked in and that is it for that model run. I bet F-150 allocation is huge for these stores, and take up the big chunk.

Hope this insight helps. I've been in the powersports/automotive industry a long time. (not sales)

This adds another piece to the puzzle. Thanks for this.

My brain assumes that if Ford confirmed your order, then that would use up one of those available dealer allocations. It might not work this way but it seems logical to me.

 

[Delzona]

@DryHeat @Mite-o-Dan guys how about if you use DM for your pissing contest.

Wait, what! And miss out on this highly entertaining exchange of ideas! Nay says I, keep to main thread and continue the discourse! ‍

 

[Mike]

Does this apply if you are pushed back?

Ford is also offering a new private offer incentive designed to financially reward those customers for their patience. The offer, which the automaker calls the “22 Model Year Transition Customer Satisfaction Private Offer Program,” is unadvertised and applies to nine different models, with 0 percent financing in some instances and rebates of up to $3,500 for those forced to wait for a 2022 model year vehicle.

 

[Delzona]

I have a 9/17 order in for a Hybrid XLT Lux with CP360. I am not interested in removing either of those, but I am indifferent to the SIBL vs DIBL. Would it be worthwhile to have my dealer change my Lux package to the late version with DIBL?? Or would I just be putting myself later in line for no particularly good reason?

I would suggest that you change to DIBL since SIBL is still an ongoing problem. I did a while back, but still haven't gotten scheduled yet it does remove the possible hold up on my order. Just my opinion.

 

[Turtle]

More bad news today: Ford delivering 300 Mavericks to Brazil within 60 days (Lariat FX4 EB). The MAV sold out in 24 hours there. All made in the Hermosillo, MX plant. I guess the "No production" weeks are for Brazil orders only Looks like a colossal underestimation by Ford. Unless they start producing Mav's in more than one plant, they will never catch up to demand/orders. Hopefully lots of competition is on the way

https://fordauthority.com/2022/02/2...24 hours as well, the automaker has announced.

They sell in South America for 45K (American) - now where would you sell them!!!!!

 

[paneubert]

Can you link to the reddit thread? I went and looked around there but couldn't find it...

This is the link to the Reddit thread.

 

[Churaumi]

Totally agree about how we can only vaguely infer what it going on based on the membership of this forum. But then I go down the rabbit hole of guessing if Ford cut off hybrid sales when those sales reached ~40% of their intended total production for the model year, or if they did not catch it in time. Cutting off sales in November for hybrid but not cutting EcoBoost until January may be somewhat reflective of what they were seeing in type ordered (hybrid versus EcoBoost). All a guess of course.

No way to know. I wouldn't doubt Ford oversold both models, given that they have consistently pushed out overly optimistic "best case" scenarios as their statements on what would actually happen, and have routinely walk back expectations they have set.

 

[snowcatxx87]

@DryHeat @Mite-o-Dan guys how about if you use DM for your pissing contest.

Ignore feature is amazing for temperature man.

 

[DryHeat]

The real problem is this [allocation] method breaks down when most of all orders are retail, especially for reservation type orders. ... The most appropriate short term fix it is to build on line retail orders based on date received, regardless of local dealer allocations.

Good analysis.

Another possible fix would be to base allocations on current retail order volume (for vehicles that are primarily sold by retail order, like the Maverick).

The goal of such proportional allocations would be that if you are half-way down the queue at a small dealer Ford would get to you about the same time that they get to someone half-way down the queue at a large dealer.

It wouldn't be as precise as a system based on order date, but it might be easier to convert to.

 

[YOBY]

This is a Bronco article but all you need to do is substitute Maverick for Bronco and you will see some similarity.

Pay attention to Graingers little marketing scheme and how they screwed their Bronco customers by going below invoice to get orders and not having enough allocations to fill their 1300 Bronco orders for 5 years.

https://www.bloomberg.com/news/arti...eeps-bronco-customers-waiting-for-red-hot-suv

 

[Dun4791]

I think this is a key to many questions about dealers calling and saying they cannot fill 2022 orders. Is there a total dealer Allocation number for the year? Many dealers may have oversold their annual allotments. Many of us are thinking of monthly allotments but not thinking yearly allotment totals. Just seeing some dealers vagally mentioning in their reply's about allotments left for the year have me thinking this. If your build is consternated then October builds are taken from the dealer to build now. June-July consternated orders may just run out of time due to the dealers annual allotment running out.

Dealerships shouldn’t be allowed to oversell their allotment. When ford goes to verify the customer order if the dealer has met their allotment orders for the year, ford should decline the order not verify it. Relay the info to the customer that they must go to another dealer who has allotment left.

There is no excuse in my mind to verify an order for a customer when Ford knows full well the dealer can’t even get the unit. Why would they allow this?

 

[Dun4791]

No. It just doesn't work like that. They do plan for the entire year, for the entire company. Don't forget, there are a lot of dealers.

This may not be exactly the case for Ford, but each store has a business plan for units (could call it a target).

Every year the dealers sit with the manufacturer. They ask for 700 cars, Ford may come back and say sure, 700 is doable, or that they need to lower it to 645 because they can't promise 700.

BPO's/"Targets" of 500 for a smaller dealer, and 1500 for a large dealer let's say. Of that target, they have allocations for each model that makes up the total.

So, when each store gets 10 allocations for Maverick, once a spec is modified for client or inventory, they are locked in and that is it for that model run. I bet F-150 allocation is huge for these stores, and take up the big chunk.

Hope this insight helps. I've been in the powersports/automotive industry a long time. (not sales)

And that’s fine. But when the Allocation limit is met at a certain dealer then stop accepting and verifying orders. This does nothing more than anger a customer.

 

[FakeCowboy]

This is a Bronco article but all you need to do is substitute Maverick for Bronco and you will see some similarity.

Pay attention to Graingers little marketing scheme and how they screwed their Bronco customers by going below invoice to get orders and not having enough allocations to fill their 1300 Bronco orders for 5 years.

https://www.bloomberg.com/news/arti...eeps-bronco-customers-waiting-for-red-hot-suv

Chapman did the same, it's why I say I feel bad for folks who ordered a Maverick from either of them within the last month of the ordering window. Probably not going to see their Maverick anytime soon and the dealerships had to have known that.

 

[theway-yay-ting]

This is the link to the Reddit thread.

Thanks! That last line is interesting and a little lawyerly - "...we planned for and continue to build approximately 40 percent of 2022 model year Maverick trucks with the standard hybrid offering."

It doesn't categorically say they WON'T build more than 40% as hybrids, just that they're presently still working on what they originally planned for. One could infer they are only going to build 40% of all 2022 Mavs as hybrids, but one could also (probably naively on my part?) infer that, yes they are going to build at least 40% as hybrids, and then some undetermined additional amount (parts availability pending).

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