[Dealer Memo] Not all 2022 Mavericks will be built. Update on Maverick Retail Order Scheduling, Customer Options and Order Amendment

[Mrdon2022maverick]

Look at your DORA (dealer order acknowledgement). That will show if it entered Ford order system as a retail order. DOES NOT INDICATE IF DEALER COMPLETED COVP!

I believe my DORA shows: Type: Retail, Vehicle Line: Maverick, Order Code: 0125, Priority Code: 19, Model Year: 2022, Price Level: 225

Sponsored

 

[snowcatxx87]

Someone please explain the "out of allocations" issue. How can a dealer be out of allocations? Don't they get more if more people place an order? Shouldn't there be enough allocations for all the orders placed?

No. It just doesn't work like that. They do plan for the entire year, for the entire company. Don't forget, there are a lot of dealers.

This may not be exactly the case for Ford, but each store has a business plan for units (could call it a target).

Every year the dealers sit with the manufacturer. They ask for 700 cars, Ford may come back and say sure, 700 is doable, or that they need to lower it to 645 because they can't promise 700.

BPO's/"Targets" of 500 for a smaller dealer, and 1500 for a large dealer let's say. Of that target, they have allocations for each model that makes up the total.

So, when each store gets 10 allocations for Maverick, once a spec is modified for client or inventory, they are locked in and that is it for that model run. I bet F-150 allocation is huge for these stores, and take up the big chunk.

Hope this insight helps. I've been in the powersports/automotive industry a long time. (not sales)

 

[mb300]

I sent an email to my dealer to respond to Ford that my customer order is not to be changes I will hold in place for my scheduled build no matter how many times they reschedule it. IE I want it as I selected and nothing less If I have to wait another year I hope then I will be one of the first in line

I feel the same as you hold your ground why settle for something you do not want. I will be doing the same I want Ford to build our trucks.

 

[RR - All the way]

It's not a surprise to me because over the last two months, members here have reported just as many January Ecoboost orders getting scheduled as orders from any other month. The "Ecoboost world" appears to be quite different from hybrid.

 

[RR - All the way]

It's not a surprise to me because over the last two months, members here have reported just as many January Ecoboost orders getting scheduled as orders from any other month. The "Ecoboost world" appears to be quite different from hybrid.

The "EB world" may appear to be different but there is at least one similarity. A person with an October order with the same trim but less constraining options is amazed that a late January order of the same trim and with more constraints is scheduled for a build!!

 

[paneubert]

A little gem that I saw over on Reddit related to this. Someone screenshotted the "Questions and Answers" that went along with this memo. Must have been page 2 or 3 of the memo. One of the gems in there was the answer to this question: "How many Maverick hybrids did you plan to produce?"

Answer?

"We planned for AND CONTINUE TO BUILD (bolding mine) approximately 40 percent of 2022 model year maverick trucks with the standard hybrid offering".

So......since the orders for hybrid were what.....estimated at 60% to the EcoBoost 40%, that means we can infer that there are a ton of hybrids (20% of total orders) that won't be produced in the 2022 model year simply due to lack of hybrid engines? Right?

 

[BobS]

It depends on your dealerships Allocation for the year. If they are at their limit, Ford will send stock unsold units to dealers with more Allocation and not build yours.

I think this is a key to many questions about dealers calling and saying they cannot fill 2022 orders. Is there a total dealer Allocation number for the year? Many dealers may have oversold their annual allotments. Many of us are thinking of monthly allotments but not thinking yearly allotment totals. Just seeing some dealers vagally mentioning in their reply's about allotments left for the year have me thinking this. If your build is consternated then October builds are taken from the dealer to build now. June-July consternated orders may just run out of time due to the dealers annual allotment running out.

 

[Bburg]

We’ll how they going to roll over my First Edition RR Hybrid, Lariat Luxury Edition to a 23? Hell, it wouldn’t be a first edition would it?

 

[Delzona]

This is what I don't understand. I have no idea how it works but if they have a limited number of allocations why on earth would they take 300 orders? I know my dealer has delivered 12 or 13 Mavs out of the 300 ordered. I do not know their allocation number. I am pretty sure I am near the bottom since I did not order until Jan 25 (knowing nothing about cut off dates and only finding out about them that same day when I discovered this forum). I remember seeing someone else on here who basically had the same "choice" (XLT Eco)that I had and he placed his order on 1/25 as well (obviously from somewhere else) and he already has a production date email. Makes no sense to me how this thing works but that's OK.... I'll keep waiting. Just looked at pics of the Santa Cruz online and it's pretty ugly. I would never be happy with that or a Ranger so I will continue to wait even if that means MY23.

Ford's allocation system is ranked up there with the other great mysteries of the universe, like where did we come from and is there life on other planets? Someday we may get answers to two out of three of those questions! But im thinking we'll never know how the allocations work!

 

[BobS]

This is what I don't understand. I have no idea how it works but if they have a limited number of allocations why on earth would they take 300 orders? I know my dealer has delivered 12 or 13 Mavs out of the 300 ordered. I do not know their allocation number. I am pretty sure I am near the bottom since I did not order until Jan 25 (knowing nothing about cut off dates and only finding out about them that same day when I discovered this forum). I remember seeing someone else on here who basically had the same "choice" (XLT Eco)that I had and he placed his order on 1/25 as well (obviously from somewhere else) and he already has a production date email. Makes no sense to me how this thing works but that's OK.... I'll keep waiting. Just looked at pics of the Santa Cruz online and it's pretty ugly. I would never be happy with that or a Ranger so I will continue to wait even if that means MY23.

The Maverick was a new vehicle so allotment forecasting was obviously way off by Ford as well as Dealerships. As another string was titled, Ford got themselves into a hole they can't get out of.

 

[JBnorthTX]

The "EB world" may appear to be different but there is at least one similarity. A person with an October order with the same trim but less constraining options is amazed that a late January order of the same trim and with more constraints is scheduled for a build!!

I get how they might feel about it, but it's happening with much more regularity with Ecoboosts. In November you didn't see hybrids ordered a few days before the deadline getting scheduled.

 

[Churaumi]

A little gem that I saw over on Reddit related to this. Someone screenshotted the "Questions and Answers" that went along with this memo. Must have been page 2 or 3 of the memo. One of the gems in there was the answer to this question: "How many Maverick hybrids did you plan to produce?"

Answer?

"We planned for AND CONTINUE TO BUILD (bolding mine) approximately 40 percent of 2022 model year maverick trucks with the standard hybrid offering".

So......since the orders for hybrid were what.....estimated at 60% to the EcoBoost 40%, that means we can infer that there are a ton of hybrids (20% of total orders) that won't be produced in the 2022 model year simply due to lack of hybrid engines? Right?

We can't really answer that since Ford is keeping order numbers secret, and the membership of this forum is pretty small compared even to the number of Mavericks built so far. All we can reliably say is Ford planned to build 40% of all Mavs as hybrids, 60 % of all as Ecoboosts, and has so far built 0% of my order.

 

[JASmith]

I was initially so bummed when Granger changed the end-date of accepting orders for 22's, but now that I know that there was almost no chance I'd get one anyway being one of the last in the queue I don't feel so bad.

And its nice that they are saying demand is so high, yada yada, but cmon, its really that production isn't all that great.

Here are some pre-pandemic number of F150s sold for example:

2017	896,764
2018	909,330
2019	896,526

If Ford pumped out 900K Mavericks a year, I'm sure there would be no demand/supply issues, lol!

 

[MikeInFla]

Ford's allocation system is ranked up there with the other great mysteries of the universe, like where did we come from and is there life on other planets? Someday we may get answers to two out of three of those questions! But im thinking we'll never know how the allocations work!

I think you're on to something here. Perhaps Mavericks will arrive via stork?

 

[paneubert]

We can't really answer that since Ford is keeping order numbers secret, and the membership of this forum is pretty small compared even to the number of Mavericks built so far. All we can reliably say is Ford planned to build 40% of all Mavs as hybrids, 60 % of all as Ecoboosts, and has so far built 0% of my order.

Totally agree about how we can only vaguely infer what it going on based on the membership of this forum. But then I go down the rabbit hole of guessing if Ford cut off hybrid sales when those sales reached ~40% of their intended total production for the model year, or if they did not catch it in time. Cutting off sales in November for hybrid but not cutting EcoBoost until January may be somewhat reflective of what they were seeing in type ordered (hybrid versus EcoBoost). All a guess of course.

Sponsored