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September, and probably going to have to specify which September by the time it gets built.

I don't think Ford can win thr communications game until they can reliably produce trucks. Scheduling emails seem to matter for little when so many trucks get rescheduled because of whichever of the current constellation of problems is forcing Ford to do so.

No.

The "get a new truck before people start getting excited for the next model year" option.

The year. I wouldn't have bothered and tried in a couple years when the industry has its feces consolidated.

So...about the rest of us....

Let me predict : "We are excited by the success of the Maverick. We are working hard to fill the orders and will fill every one. However, you may start experiencing some delays due to situations beyond our control. Contact your dealer for more information. Thank you loyal Ford customers."

It's easy to sell out when you can't build half of what you promised. One time, anyway.

I assume @Ford Motor Company will take all the wrong lessons from the Maverick. I can see them saying, "People bought up this small truck, I bet they'll buy it even more if we make it bigger! And it needs more chip modules in it! And imagine all the money we're leaving on the table by making it...

Give Ford more advertising for trucks they can barely build?

They used up all their email allocations with that blanket spam email they sent out a little bit ago.

The argument was with some folks who were insistent that Ford was going to prioritize retail orders over fleet orders, to the point they were claiming Ford wouldn't build any fleet orders until all retail orders were filled. There are plenty of people here waiting on barebones builds.

Somewhere here there's a thread where I got jumped all over for saying Ford would push out fleet orders preferentially to retail orders to keep regular fleet buyers happy. While I still can't prove it, there's plenty of pics around of fleets of Mavericks parked together to back me up.

The message had a "View online" link on the upper right, and the link was dead. Great metaphor for the Maverick buying experience. @Ford Motor Company . Thanks for dropping a line, not a bad first attempt at some communication.

I can see some marketing manager telling the marketer putting that email together, " Can you slide that pointer right a touch so it looks like progress?" Still, it's pretty uninformative but is what we've been asking for. Not a bad first step toward better communication, I guess.

They wouldn't have been ordering hybrid parts and stockpiling them during the wait, that's not how lean manufacturing works. You don't order, store, or make things that aren't actively making products. The suppliers would likewise not be manufacturing parts in anticipation of Ford getting its...

How much you wanna bet someone screens out the negative emails from those inboxes before someone important sees them?

Still 0, but I did see a Sanra Cruz and it's even uglier in person. But it exists...

Assuming the Maverick sells well, other manufacturers will move back in to the small efficient truck market. Even if it doesn't sell well, they might give it a shot if they can actually produce the things. It'll take a few years, but by then maybe the world will be producing so many chips we'll...

Better go for your test drive before the owner picks it up!