Exactly my thoughts. IMO, the lariat is just some lipstick on a $24,200 (our hybrid XLT with spray-in and hitch) budget pickup truck. The only thing I was interested in was the upgraded stereo (and that only comes with the lux), and the B&O system still kinda' sucks and you could upgrade it yourself (far better) for $1k. Having sat in a lariat, I was not in any way impressed by the interior "upgrades".I don't think the Lariat is worth it. IMO what you get isn't worth the 3K+ increase. If it came standard with CP360 and ACC - it would be a much much harder choice and I think worth it.
You aren't getting actual leather seats, you aren't getting ventilated seats, upgraded sound system or sync 3/4. Virtually anything that's a real upgrade requires additional options. The lariat trim is basically giving you the privilege of paying more so you can pay more to option it out.
XLT built my way (CP360 and Hitch) = 25,605
Lariat built my way (Lux) = 32,755
Lariat with the same options as the XLT = 29,105
7,105 difference or a 3,500 difference for vinyl seats and some stuff that adds zero value for my taste.
To me the value isn't there.
There still isn't a real alternative <$35k, but if I was looking to spend lariat money, I wouldn't have been considering a truck (a truck has utility for us, but it isn't a need).
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