- Joined
- Sep 14, 2021
- Threads
- 11
- Messages
- 418
- Reaction score
- 938
- Location
- Fredericksburg, VA
- Vehicle(s)
- 2022 Maverick Hybrid Lariat, 1967 Fairlady
- Engine
- 2.5L Hybrid
Lionel Hutz : I'm going to let you in on a little secret. The right house car is the house car that's for sale. And the right person is anyone.
Ford is happy that everyone will buy the Maverick. Their goals were just to boost the sales in the younger demographic, and they have.
Ford is happy that everyone will buy the Maverick. Their goals were just to boost the sales in the younger demographic, and they have.
But another thing is interesting – the age of the Maverick buyers. More than one-quarter of them (over 25 percent) are 18-35-year-olds, that is, Millennials and Generation Z or zoomers. For comparison, the overall industry rate for this age group is 12 percent only.
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