Unfortunate that Ford and their dealers have performed so badly that people are walking away from the brand as well as the vehicles.
And it’s not the chip shortages, it seems to be dealer behaviors, Fords antiquated and complex order entry and tracking processes, and the abysmal customer communications.
Interesting to note it’s so bad that Jim Farley has essentially given up on trying to fix the problems, instead creating an all new Ford distribution system starting with the EVs. Over time the decrepit systems will wind down with Ford Blue whilst new systems are created in the new division.
Equally interesting is Mary Barra’s decision to stick with all the existing systems over at GM, including the traditional dealer sales model, just tweaking it here and there.
Guess we’ll find out who made the right decision by the end of the decade…
And it’s not the chip shortages, it seems to be dealer behaviors, Fords antiquated and complex order entry and tracking processes, and the abysmal customer communications.
Interesting to note it’s so bad that Jim Farley has essentially given up on trying to fix the problems, instead creating an all new Ford distribution system starting with the EVs. Over time the decrepit systems will wind down with Ford Blue whilst new systems are created in the new division.
Equally interesting is Mary Barra’s decision to stick with all the existing systems over at GM, including the traditional dealer sales model, just tweaking it here and there.
Guess we’ll find out who made the right decision by the end of the decade…
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