- First Name
- name
- Joined
- Jan 13, 2022
- Threads
- 14
- Messages
- 1,080
- Reaction score
- 1,093
- Location
- hinterlands
- Vehicle(s)
- 2022 Ford Maverick XL, AWD, 4K tow, 2.0L EcoBoost
- Engine
- 2.0L EcoBoost
I doubt that since it is almost a no brainer if you have the money to replace your Ranger fleet vehicles with Mavericks from a base cost and MPG cost over the life of the vehicle. The Maverick can do at least 98% of what a Ranger can do sans the heavy towing. Instead of keeping a whole fleet of vehicles for that 2% you only need to keep 1 to 2 vehicles instead.Go find some annual sales numbers on Mid size trucks and you'll see they huge money makers. Obviously reading this forum you know there is a massive market for Maverick size product that has lower entry price and not as large as Mid size which is over kill for a lot of people. Both categories can succeed without Canabalizing sales of the other.
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