Article - Next gen Maverick is very important to Ford

[Tbone289]

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[Scott Asheville]

I would give editing advice, since I was an English Lit major in college. The only problem is that I was the suckiest English Lit major in the USA. My advisor had to teach me things like the difference between "it's" and "its" and so on. She tried to make me literate. She failed. She probably still has nightmares about me.

 

[tiktokbrainrot]

In Ford's eyes, compact = cheap. I don't see King Ranch or Platinum making their way to something that starts at 25-26k.

MSRP for a base XL $27,145k, $29,685 after delivery. That's for a FWD mavboost with no features or options, including no tow hitch.

The effective base MSRP now is $30k for any Mav you will see IRL. Effective minimum for a Lariat is $40k. And people buy them.

Me, I'd happily pay Lariat pricing if I got a far, FAR nicer seat, got my hvac buttons back, and got back the features of a 22 mav (heated windshield park, 4 way headrest, ece ece).

 

[Platinum2]

I read this and was totally unimpressed with both the author and his premise. He seems to be unaware of the Ford Skunkworks BEV due to be announced at the 12 January Detroit Auto Show and on sale June 2027. He also seems unaware that CAFE targets have been relaxed. He doesn't know the difference in margin between Maverick and F150.

Total waste of time to read this trash. The Maverick is not critical to Ford's future, or its present. It's a low-margin player at the low margin end of the market. Even though a next gen Maverick is coming, it's only coming so that Ford can take even more cost out of the product. Ford could continue selling the current Maverick for a decade. And they've milked platforms that way in the past. You make the most profit in the middle to late in a platform's lifecycle.

I have a strong suspicion the article was mostly penned by an AI. It's disjointed. Its premises are unsupported. It throws out unsubstantiated assertions. It shows an unawareness of what's going on both at Ford and in the worldwide auto industry.

Garbage.

Agree 100%. Fun world it's becoming.

 

[Mavster Mechanic]

There's no such thing as a "long hyphen." There is a hyphen, an en dash, and an em dash. Most software (such as Microsoft Word or Outlook) automatically converts two hyphens typed together into an en dash.

In Word, to type an en dash you hit Ctrl and the minus sign. To type an em dash, you hit Ctrl + Alt and the minus sign.

An en dash is called that because it is the width of a capital "N" in whatever font you're using. An em dash is the width of a capital "M" in whatever font you're using.

An en dash is used for a range, such as 2022–2024. An em dash is used for a complete break in thought—humans do that all the time.

Exactly what an AI chatbot would say.

(And I was keeping it simple since this is a truck site. No human does the twister acrobatics to make an "M-dash". )

 

[Blue_Max]

Exactly what an AI chatbot would say.

(And I was keeping it simple since this is a truck site. No human does the twister acrobatics to make an "M-dash". )

You do not represent all humans. I am a human and I use them when they're warranted.

How do you think AI learned about them, anyway? AI doesn't create punctuation. It mimics what it has seen.

 

[Tom 71 Maverick 24]

From the article:


Of course it did. Look at the price difference!

the F-150 with the 2.7, 3.5 and/or 5.0 also outsold the Lightning by a huge margin. Why? Because the lightning isn't practical. I can't tow for long distances without a charge, and you're not going to charge nearly as fast as you can fill up your 36 gallon tank.

 

[Blue_Max]

the F-150 with the 2.7, 3.5 and/or 5.0 also outsold the Lightning by a huge margin. Why? Because the lightning isn't practical. I can't tow for long distances without a charge, and you're not going to charge nearly as fast as you can fill up your 36 gallon tank.

And it was expensive.

 

[Gray Goose]

The Maverick is important for Ford in that it gets people into the brand at a price point they otherwise would have gone to Honda, Toyota, or another manufacturer with a lower cost vehicle.

Now Ford has captured their sales and if they do a good job (lol) will be poised to graduate them to more expensive trucks and SUVs. Farley has said this before.

While I love my Maverick it hasn’t earned any brand loyalty from me. I own it because no other efficient AWD hybrid truck that can tow 4K lbs and 1300lb payload exists currently.

If other truck offerings get close to Maverick efficiency while offering increased capabilities I’ll be gone.

Looking at you next-gen Ridgeline!!

Spot on. Ford would like every Maverick owner to trade up to a Ranger or F-150 with a higher profit margin.

 

[Cancunbadlands]

I didn't find the re-styling body shape... 2028? Sooner? Later?

 

[Cancunbadlands]

Spot on. Ford would like every Maverick owner to trade up to a Ranger or F-150 with a higher profit margin.

I just saw the Tremor R!!!
New package avaliable!
Not for Maverick tho

 

[DanN]

I read this and was totally unimpressed with both the author and his premise. He seems to be unaware of the Ford Skunkworks BEV due to be announced at the 12 January Detroit Auto Show and on sale June 2027. He also seems unaware that CAFE targets have been relaxed. He doesn't know the difference in margin between Maverick and F150.

Total waste of time to read this trash. The Maverick is not critical to Ford's future, or its present. It's a low-margin player at the low margin end of the market. Even though a next gen Maverick is coming, it's only coming so that Ford can take even more cost out of the product. Ford could continue selling the current Maverick for a decade. And they've milked platforms that way in the past. You make the most profit in the middle to late in a platform's lifecycle.

I have a strong suspicion the article was mostly penned by an AI. It's disjointed. Its premises are unsupported. It throws out unsubstantiated assertions. It shows an unawareness of what's going on both at Ford and in the worldwide auto industry.

Garbage.

I read your comment and am totally unimpressed. It reads like you’re a troll that hates Ford. Premises are unsupported? Did you read the part about 3x more Maverick sales than the Lightning? This is laughable: “…next gen Maverick … only coming so that Ford can take even more cost out of the product.”

 

[DanN]

Agree. I sold my F150 and replaced it with my new Maverick. The Maverick comes very close to matching the F150 for utility and the reduced size makes it much more maneuverable and easier to park. The bed is only 6 inches shorter in part because genius Ford engineers mounted the engine sideways thereby increasing space needed for the back. The Maverick does need a luxury upgrade and a quieter ride, that’s coming.

 

[Tim d]

https://www.autoblog.com/features/fords-most-important-truck-right-now-might-not-be-the-f-150


Next gen Maverick is very important to Ford. I see a hybrid Lobo (Lincoln Nautilus drivetrain) and King Ranch in the future + more options to pick from

Yes it will because of ford introducing a 30k small electric truck next year....

 

[Fcnrwy]

Sorry, another Useless " Electronic Rag"...

Jerry

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