I'd happily pay more. Ford should offer upgrades for customers who want and are willing to pay for them. The form factor, handling, convenience, and utility are my reasons for trading in my F150. My new townhome has a small garage and the Maverick fits much better. Downsides are the cheap...
What i want is
1. Passenger mechanical/auto seat adjustment.
2. Memory settings for seats, etc.
3. Road noise reduction/better sound insulation
4. Better ride - better tires.
5. More reliable bluetooth connection to my iPhone.
6. More luxurious interior.