I can see it being a competitor to the Civic, RAV4, and CRV, so it's clearly some competition for the Maverick as that's it's top conquests. The price is great, but I think the gas mileage is where it falls short for most Maverick people.
Most EB buyers are probably committed to the truck side more, so they aren't potential conquests. Hybrid buyers are probably more likely to be the ones the Maverick is drawing in, and I think the 30 mpg is a let down. If the tech is great, and they keep their price down, it'll probably get some converts. Especially if their $21.5k starting price holds for the 2024 production year and the Maverick's jumps another $2k.
Most EB buyers are probably committed to the truck side more, so they aren't potential conquests. Hybrid buyers are probably more likely to be the ones the Maverick is drawing in, and I think the 30 mpg is a let down. If the tech is great, and they keep their price down, it'll probably get some converts. Especially if their $21.5k starting price holds for the 2024 production year and the Maverick's jumps another $2k.
Sponsored