Latest Maverick Production Key Commodity Constraints + Total Retail Unscheduled Orders (9/5/23)

[23grayXLT84]

More likely dealers are out of their allotment of hybrids and can only take new orders for EBs.

I thought dealers could order whatever they wanted even if allocations were much lower.

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[Saltwater Cowboys]

I thought dealers could order whatever they wanted even if allocations were much lower.

Mine did.

 

[Automate]

I thought dealers could order whatever they wanted even if allocations were much lower.

Dealers know their estimated allocation of Mavericks. They also know Ford says only 55% of the Mavericks made can be hybrids. So most dealers are limiting their hybrid orders since Ford says there will be no 25 rollover private offers.

Ford will not prevent a dealer from ordering more than 55%. But the dealer is risking upsetting a customer with an order that is never delivered and no future private offer.

 

[Oscarcat]

I had a 1998 Ford Ranger XLT SuperCab for 16+ years and parted with it in 2014.

Ford brought back the Ranger to the US in 2019 but like all newer trucks it got huge.

I had no desire to ever own a Ranger again.

Then came the Ford Maverick in 2021 with its size almost exactly the same as the 1998 Ranger and a Hybrid to boot.

Seems like others feel the same in not wanting the Ranger (2,400 orders) but do want the Maverick (47,961 orders)

My story is similar - I had a 2006 GMC Canyon Extended Cab 4 cylinder which is very close in size your Ranger to our Mavs. I sold the 2006 Canyon and purchased a 2016 Canyon V6. Never liked it - too big, hard to reach into the bed and not nice to drive every day. Like you and your Ranger, GM turned the Canyon/Colorado into something that was too big. The Mav checks all the boxes.

 

[NateyH]

Not as many new hybrids because it's a $1500 add on now. I don't think the issues with the hybrid have scared people off so much. Many new orders, like me, were likely people waiting a couple years for the kinks to get ironed out. I'm not so worried about the hybrids past issues at this point.

I wonder how long until the ranger dies off a second time, then the mav balloons up to the ranger size though? And do we blame consumers, CAFE or both when that happens?

 

[RDS]

That wouldn't be very logical logistics on Ford's part!

Won't having a bunch basically ready to roll trucks waiting around for a backordered plastic part constipate the flow even worse than it is? I'm pretty sure it'll piss off waiting customers even more than they already are.

I would bet 99.99% of Maverick customers with outstanding orders would rather have their trucks in their driveways than have their orders postponed indefinitely because of a secondary, backordered piece of plastic. Especially since splash guards are readily available on the aftermarket, and for a much better price.

Ford, apply a credit for the plastic and pump out the trucks. Make people's day!

It might not be a parts shortage. It could be a labor shortage where they only have so many post production slots for adding accessories. That was the problem with the spray on bed liners.

 

[Mustang Shorty]

The frenzy might be over come march / April of 24. Post 6 shows around 900 new orders so is that continues that plant might have capacity to meet demand 2x give or take come mid/24. Obviously not everyone wants to order and many would love to just go and buy so demand might be higher but we might start to see these go off the lot without markup or little below.

This isn't an F150. I'd be surprised if Ford threw more than a grand on the hood.

What I'm more curious about is the low number of new hybrid orders...

I originally wanted to get a Hybrid, but my dealer rep at Morgan Hill said I would have to wait till 2025 because of all of the outstanding orders from 2023. Maybe other dealers are saying the same thing and people just want there truck

 

[Fibrepunk]

I originally wanted to get a Hybrid, but my dealer rep at Morgan Hill said I would have to wait till 2025 because of all of the outstanding orders from 2023. Maybe other dealers are saying the same thing and people just want there truck

Allocation. Your dealer has been assigned allocation to the number of Maverick Ford will build for your dealer, and it looks like they filled up on the hybrid. You could still call around and ask if the dealer still have allocation for the hybrid Maverick and place an order for it with that dealer, and hopefully and honest/reputable dealer.

 

[Fibrepunk]

I thought dealers could order whatever they wanted even if allocations were much lower.

The dealers can still place the orders. But the orders will likely be unfulfilled. Ford isn't stopping the dealer from placing the orders, even after Ford told the dealers that each dealer will be allocation a certain number of Maverick for the year.

 

[Bill Quattlebaum]

The XL's are once again getting the shaft. Come on Ford, get it in gear! Wonder what it is about the XL trim that is causing supply chain issues?

 

[Saltwater Cowboys]

The XL's are once again getting the shaft. Come on Ford, get it in gear! Wonder what it is about the XL trim that is causing supply chain issues?

The supply chain from your wallet to Ford. They'd rather you purchase a higher trim level with more margin.

 

[Mustang Shorty]

Allocation. Your dealer has been assigned allocation to the number of Maverick Ford will build for your dealer, and it looks like they filled up on the hybrid. You could still call around and ask if the dealer still have allocation for the hybrid Maverick and place an order for it with that dealer, and hopefully and honest/reputable dealer.

I can say it's a reputable dealer and their not shady like others in the Bay (LOOKING AT YOU SERRAMONTE FORD). They've been transparent with me and the dealer rep is in constant communication, and answers my questions pretty quickly. But I looked at the increased price of the hybrid along with not having an AWD option and told myself I'll be fine without it. Plus with the AWD and the FX4 package I added I can do light overlanding.

 

[Fcnrwy]

I had a 1998 Ford Ranger XLT SuperCab for 16+ years and parted with it in 2014.
Ford brought back the Ranger to the US in 2019 but like all newer trucks it got huge.
I had no desire to ever own a Ranger again.
Then came the Ford Maverick in 2021 with its size almost exactly the same as the 1998 Ranger and a Hybrid to boot.
Seems like others feel the same in not wanting the Ranger (2,400 orders) but do want the Maverick (47,961 orders)

Same thoughts here, about the liking of the old (smaller) Rangers (had three) and the "growth" of the new Rangers. Mav has fit the bill...

A co-worker, asked about my maverick and after letting him, try it out.
He placed a order for an XL Eco, in late August..

Jerry

 

[Bob The Builder]

Imagine being Ford and not shipping pre-sold trucks at full production because of a basic plastic part.

I know right? Common sense would dictate just delete the part, give credit on the WS and push the damn truck out the door. I thank God I never worked in a beauracratic environment, I would have strangled someone.

 

[Bill Quattlebaum]

BTW all scheduling appears on hold. No info released this week.

Note: There are currently 47,961 total retail unscheduled orders.

Retail USOB: Is the current mix of retail orders in the unscheduled order bank (USOB) at the time the report was run. The report only looks at orders that are “clean”, meaning they do not have a compatibility error, material hold or on 99 priority code.

Long McArthur video said cleanup scheduling only on the Maverick for Oct. 16 to Oct. 30.

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