Future of Maverick after Escape discontinued?

[KenE]

The Louisville plant is being converted to the new EV platform, no longer making the C2 platform, so the Maverick will not be being made there. My guess would be if Ford assembled the Maverick there, with the cost UAW labor, it would no longer be inexpensive.

Correct, the Louisville Assembly Plant (LAP) is being re-tooled for a new vehicle - not the Maverick. My Grandson is an Industrial engineer at the Ford truck plant in Louisville, specializing in assembly line processes, efficiency, changes. He has been detailed to LAP to assess needs for the conversion from Escape to ???. It likely will be a new EV truck, as many speculate & rumored, but Ford is not officially saying. My Grandson isn't privy to this info either. FYI, the Louisville Ford Plant, where he works and where they make the larger trucks & luxury SUV's, is the most lucrative Ford manufacturing facility in the world. It's quite impressive.

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[Pointyears]

Correct, the Louisville Assembly Plant (LAP) is being re-tooled for a new vehicle - not the Maverick. My Grandson is an Industrial engineer at the Ford truck plant in Louisville, specializing in assembly line processes, efficiency, changes. He has been detailed to LAP to assess needs for the conversion from Escape to ???. It likely will be a new EV truck, as many speculate & rumored, but Ford is not officially saying. My Grandson isn't privy to this info either. FYI, the Louisville Ford Plant, where he works and where they make the larger trucks & luxury SUV's, is the most lucrative Ford manufacturing facility in the world. It's quite impressive.

I've seen many videos of the robotic assembly and have always wondered at how much work goes into the robotic setup (okay, I'm weird). I know the answer is "lots" but you mentioning your grandson is the first I've ever seen of anyone alluding to that.

 

[KenE]

I've seen many videos of the robotic assembly and have always wondered at how much work goes into the robotic setup (okay, I'm weird). I know the answer is "lots" but you mentioning your grandson is the first I've ever seen of anyone alluding to that.

Robots are obviously a HUGH component of assembly line operation. Very recently Brad (my grandson) was working long hours at the plant. A robot was experiencing problems, and one of their Robotic Engineers worked 30 straight hours to repair. This was during the Christmas production shutdown. There's a lot of technology exchange between engineers at different plants, and cooperative assistance in troubleshooting. It's interesting, like a zillion puzzle pieces coming together in perfect sync.

 

[CajunMick]

Prob why Ford does a sample production run of a few vehicles. After inspecting them for any flaws, scrap them. And if any flaws, make revision in programs, hardware, automation.

 

[Solaryellow]

Just a few comments:

In the spring of 2023 my mother purchased a Corsair. They had a Lincoln automobile. I forgot the call letters, but it was long, low and AWD with the 2.0T. In October, I sold a WRX to Carvana and a few times I used her Lincoln. While it was plush and comfortable and moved well, it was a very tight fit and difficult to see out of at certain angles. If this was similar to an Escape as people say, I couldn't drive an Escape.

People say Ford would never eliminate the Maverick due to its high sales numbers but never underestimate the bean counters. I'm sure it'll be here for a long while, but I would never put any trust in someone whose job it is to save money by any means possible.

 

[Scott Asheville]

Autoline Daily for 27 Jan 2025 is now reporting insider information from AutoForecast Solutions that the Maverick EV will start rolling off the lines in KY in July 2027. A year later the Escape EV starts coming down the line. The plant can do 200,000 EVs a year.

A reasonable person would think, tariffs permitting, that the hybrid and ICE Mavericks will still be rolling off the line in Hermosillo in 2027. And if Ford keeps to it's usual practices, you'd expect ordering for the Maverick EV to open in spring 2027. A good question is when the vehicle will be shown to the public. The Detroit Auto Show in January 2027 would be a strong candidate. A second option might be the New York show in April. And if not an auto show, who knows...

 

[CajunMick]

And Some think EV not practical. Mfrs May wean the EV scheme.

 

[Bdesign]

Maverick EV will not be $30,000. Also, that means the Gen 2 Maverick will be ready for a 2028 model year. I expect there will 2 different interior trim levels- XL, XLT like current and LOBO, Lariat, Tremor and EV will have upgraded interiors and cost more then current- closer to $48,000

 

[zen_]

Maverick EV will not be $30,000. Also, that means the Gen 2 Maverick will be ready for a 2028 model year. I expect there will 2 different interior trim levels- XL, XLT like current and LOBO, Lariat, Tremor and EV will have upgraded interiors and cost more then current- closer to $48,000

I don't think it will be under $30K either, but it could be with economies of scale and automation. It seems that people often forgot how much simpler an EV is in terms of total components, complex components, and moving parts.

Pretty crazy that Ford is re-tooling a factory that produces a somewhat popular ICE vehicle to produce EVs, while GM is re-tooling a somewhat popular EV factory to produce ICE vehicles.

 

[Maverstang]

I don't think it will be under $30K either, but it could be with economies of scale and automation. It seems that people often forgot how much simpler an EV is in terms of total components, complex components, and moving parts.

I think it will be under $30k, mainly because Farley has made it very clear there is no market for expensive or large EVs.

Ford’s entry level strategy is now based on low cost Chinese style EVs based on their new 3 box assembly process. And it will be successful because it will be cheap (it has to be, or it’s not worth doing). The only surprise is the Escape configuration coming before a mini van, but that only reinforces that this is the new entry level strategy.

For those that prefer a gas engine, you will be able to buy the existing Maverick for $10k more. That will make some people think harder about it.

 

[Bdesign]

$30-$35K is the new entry spot. If this EV truck is named a Maverick, it will be in name only. The EV platform will be optimized for EV only. The existing hybrid and Ecoboost models will have their own revised C2 platform. You can't have the Maverick tied to a platform that could have initial issues or be a bust. Any vehicle that sells ~200,000 units will not be gambled with.

 

[zen_]

I think it will be under $30k, mainly because Farley has made it very clear there is no market for expensive or large EVs.

Ford’s entry level strategy is now based on low cost Chinese style EVs based on their new 3 box assembly process. And it will be successful because it will be cheap (it has to be, or it’s not worth doing). The only surprise is the Escape configuration coming before a mini van, but that only reinforces that this is the new entry level strategy.

For those that prefer a gas engine, you will be able to buy the existing Maverick for $10k more. That will make some people think harder about it.

I'm as interested as anyone to see if Ford can deliver on the goal of low cost, functional, decent quality EVs. I don't think GM is on the right track, Rivian and Lucid are almost certain to fail, and I'm not a fan of Tesla. Market is wide open for Ford if they can deliver, and at least get the current administration to be neutral on EVs with help on charging infrastructure (emphasizing American manufacturing...like the last one).

 

[Cancunbadlands]

Robots are obviously a HUGH component of assembly line operation. Very recently Brad (my grandson) was working long hours at the plant. A robot was experiencing problems, and one of their Robotic Engineers worked 30 straight hours to repair. This was during the Christmas production shutdown. There's a lot of technology exchange between engineers at different plants, and cooperative assistance in troubleshooting. It's interesting, like a zillion puzzle pieces coming together in perfect sync.

Is it Brad Isaacs or Brad Bell?

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