$40K- the new norm?

[Bob zimmerman]

Ehhh, I’m not going to get involved of the back and forth. But I have to say a word about the Prius.

I own a 2006 Prius. 186k miles on it. The ONLY thing that ever failed me was two mufflers and front wheel bearings. Otherwise it has been the most dependable and reliable vehicle I have ever owned. I am litterally driving it to the junk yard when I pick up my new truck. The Prius is rusting out but the engine and drivetrain are solid.
Tom

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[TwoTone]

Ehhh, I’m not going to get involved of the back and forth. But I have to say a word about the Prius.

I own a 2006 Prius. 186k miles on it. The ONLY thing that ever failed me was two mufflers and front wheel bearings. Otherwise it has been the most dependable and reliable vehicle I have ever owned. I am litterally driving it to the junk yard when I pick up my new truck. The Prius is rusting out but the engine and drivetrain are solid.
Tom

The issue is people using tiny personal sample size as evidence of a trend.
I could use my personal/family experience to say Ford is the most reliable brand out there- but we know that's not true.

It's just the opposite of the idiots that say they'll never buy another X because theirs was junk as if other brands don't have lemons.

 

[jorl]

Do you think hybrid awd will get anywhere near that numbers?

I don't doubt it but terrain and driver aggressiveness sure play a part.I live in FLA(MOSTLy flat) and I "tend" to obey the speed limit.And we don't use AC down here right now

 

[inline_five]

Sheeesh! glad I bought my 22,still love it and the mileage I get-here is my current MPG-last 340 miles was from Orlando to Jacksonville(and back) at 80-90 MPH (started at 52.2MPG).Plus a few trips to New Smyrna Beach

There is a 0% chance you got 50 mpg going 80-90 mph.

Guessing actual was around 30, maybe even less.

 

[North Coast Joe]

If you don't like it, DON'T BUY IT.

The problem with the $40,000 Mavericks today is they're built the same way as the $20,000 Mavericks from 2022. There's no real additional fit and finish, just more lipstick.

At today's prices if I were looking at the top end, I'd be much more likely to buy something in the midsize category like a Colorado or Ranger. Yes, it will burn more fuel, but I don't drive much. And I gain a better interior and 4x4.

To be fair to the Maverick, even at 40k, there is no other hybrid AWD option that will get 40 mpg. That's valuable to many folks too.

People keep forgetting we have had almost a 20% increase in inflation in the USA since 2021. The rest of the world has often experienced much higher. Therefore the cost to produce the Maverick has increased also. Simple economics.
Then there is supply and demand, The available supply to the demand was high, and the dealer mark-ups showed that. If the price seems too high to some the demand will decrease.
As others have attested, there is no other truck equipped like this that is not near $50K or higher.
I bought a well-equipped 2023 XLT for $31k+ off the lot, as my saleman's mother decided not to take it. I wanted the Red Pepper, but was told that to get one was 4-6 months out, and there was no gaurantee the color would be offered later. And it was not.

 

[pi3]

I got a Maverick because it is exactly what I wanted. I need to get around in the snow in the winter and tow motorcycles in the summer, occasionally get Home Depot things. If I wanted to drive a brodozer everyday I would have bought an F150.

 

[JBnorthTX]

My '22 Maverick was $31k including dealer installed accessories. I wouldn't by a new one now unless I could get $5,000 off MSRP.

 

[Petar the Serb]

I don't understand buying a Maverick (or any vehicle) if you don't need it. Buy a Nissan Versa or a Chevy Trax if you need cheap wheels, or a used car like many of us did for years.

HRG

I paid $36400 for my 22 Lariat 2.0 with all options except First Edition. Tax and license $38K. I wanted a practical option to a sedan and the Maverick with a bed is exactly that. I could have spent less but the Lariat AWD in Hot Pepper Red was the right one for me. I really am jealous of the F150 interior space but do not want the F150 size to drive on a daily basis and I also have small garage. I also am realizing that I probably will not buy a new Maverick down the road as the pricing has made the vehicle less attractive to me. We just bought my wife a 2024 Trax for $21990 and we got a great trade in value on her 2019 Toyota CHR so it made it an easy decision. My opinion of new vehicles is to not overspend on them as they seem to be more disposable than ever. The drive-train reliability is questionable for most auto makers these days. It used to be the cars would rot out but the drive-train would last forever. Now it the exact opposite. And insurance costs are rapidly increasing as the prices rise. Having said all that, I still love my Maverick 20,000 miles later and if you have the money, more power to you!!

 

[710-oil-614]

A Ranger Lariat can be found for 5-7k off MSRP without a minute of haggling. All of a sudden, that 52k truck is 45k. And the interior is light years better.

Ridgelines are also going for much less than MSRP.

Not telling folks what to buy, but I wouldn't compare MSRP in this market.

I wouldn't say the Ranger's interior is light years better. It is an improvement in some materials but still awash in plenty of cheap materials.

The second problem with a Ranger (along with Mav efficiency) is that the Ranger can only be had with 4A if you go all the way up to Raptor.

 

[jorl]

There is a 0% chance you got 50 mpg going 80-90 mph.

Guessing actual was around 30, maybe even less.

read it again-look at the photo...never said I got 50 MPG going 80-90 MPH

 

[Phimosis]

The problem with the $40,000 Mavericks today is they're built the same way as the $20,000 Mavericks from 2022. There's no real additional fit and finish, just more lipstick.

At today's prices if I were looking at the top end, I'd be much more likely to buy something in the midsize category like a Colorado or Ranger. Yes, it will burn more fuel, but I don't drive much. And I gain a better interior and 4x4.

To be fair to the Maverick, even at 40k, there is no other hybrid AWD option that will get 40 mpg. That's valuable to many folks too.

Here let me fix this for you: “The problem with the $40,195 Maverick Tremor today is that they are built the same way as the $35,310 Maverick Tremor from 2022.”

The part you are trying desperately to ignore is that the $20,995 base price of the 2022 xl model, now costs $23,930 for the no option 2025 base xl model.

Crazy right? Who in their right mind would have thought that car prices could go up by 13.9% in 3 years, when you do an actual apples to apples comparison?

Isn’t it a lot more ego gratifying to compare today’s $80k Mustang Darkhorse Premium to 2022’s base 4 cylinder Mustang that cost $27k to prove a hyperbolic and factually inaccurate point?

 

[PNWMaverick]

Here let me fix this for you: “The problem with the $40,195 Maverick Tremor today is that they are built the same way as the $35,310 Maverick Tremor from 2022.”

The part you are trying desperately to ignore is that the $20,995 base price of the 2022 xl model, now costs $23,930 for the no option 2025 base xl model.

Crazy right? Who in their right mind would have thought that car prices could go up by 13.9% in 3 years, when you do an actual apples to apples comparison?

Isn’t it a lot more ego gratifying to compare today’s $80k Mustang Darkhorse Premium to 2022’s base 4 cylinder Mustang that cost $27k to prove a hyperbolic and factually inaccurate point?

It should be noted that the ~14% you are referring to increases as the trim and options increase. My build went up ~19% from '22 to '25. The point being that the cost of the Maverick has skyrocketed but the build quality is the same. People are getting the amazing deal of the same thing for more money!

 

[Phimosis]

It should be noted that the ~14% you are referring to increases as the trim and options increase. My build went up ~19% from '22 to '25. The point being that the cost of the Maverick has skyrocketed but the build quality is the same. People are getting the amazing deal of the same thing for more money!

Even 19% inflation in car prices over 3 years is not unreasonable, considering groceries, housing and entertainment are all up by 25% during that same time frame.

The median US income also went from $70,784 in 2021 to $82,685 in 2024, or 16.8% increase over the same time period.

But then again, wages can be a touchy issue. The gains have not been uniform. Lower skill jobs, especially union ones with long labor contracts, have been slow to see their wages rise because of the nature of the long contracts.

On the other hand, high skill workers with no union and no long term labor contract got their salaries bumped by 25% or more. “The great resignation” after Covid was really just a game of musical chairs. Workers left their jobs for higher paying job offers. Then when those workers left, the employers had to offer higher wages to get new people to come fill those empty positions. Then the remaining old employees were now demanding the same higher wages that the new employees were getting.

The end is result is this: if you've been getting 3% pay raises for the last 3 years because that is what your contract stipulates, you feel like the MSRP increase on the Maverick is price gouging. But if you’ve had a 25% pay increase over the last 3 years, the price increase is expected and acceptable.

 

[Packer Bill]

It should be noted that the ~14% you are referring to increases as the trim and options increase. My build went up ~19% from '22 to '25. The point being that the cost of the Maverick has skyrocketed but the build quality is the same. People are getting the amazing deal of the same thing for more money!

My 22 Maverick Lariat AWD EB was $33,500 and my 25 Maverick AWD EB with the same options (but has some significant new options such dual port injection, pro trailer assist package, 360 degree camera and bigger screen with sync 4!) is only $36,500. That is a 9% increase in 3 years with some awesome new features. I think the 25 Maverick is a very good bargain and nothing comes close to this in today's market!

 

[dochawk]

Crazy right? Who in their right mind would have thought that car prices could go up by 13.9% in 3 years, when you do an actual apples to apples comparison?

indeed, quite surprising to increase by only about half of inflation!

We've had a long period of low inflation, and just aren't used to it anymore.

Just for fun, I just put the $26,395 of the base '25 XL into the BLS price calculator,

That comes to $21,425 in May 2019 dollars, when the $20k Maverick was announced.

That $1500 difference is less than I've always assumed Ford was subsidizing the 2020 by to get it going.

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