Who is the target market for Ford Maverick

[OleFordGuy]

May want to change your poll options. Baby Boomers Rule

And for all the youngsters, you need to get on it and start producing little ones. Make sure my social security that I paid into all those years keeps coming

Sponsored

 

[phoneman01]

Ditto....First year Boomer here.

 

[OneAlienBoi]

I'm 29 aka a old man in modern society. So there's your answer .

 

[OneAlienBoi]

May want to change your poll options. Baby Boomers Rule

And for all the youngsters, you need to get on it and start producing little ones. Make sure my social security that I paid into all those years keeps coming

Good effort on the trolling, but a tad too obvious .

 

[cmachouse05]

This Boomer has had many vehicles over the years and I have to say it’s the best new one I’ve ever purchased!

 

[Tom 71 Maverick 24]

Who is the target market for Ford Maverick?


2022 Ford Maverick is a Big Winner with Millennials and Gen Z, and that's No Cap

I am just curious, how many of us are Millennial or GenZ?

I'd say it's whoever wants one. It's what I'd call "Essense of old ranger, but with good handling and power, and great economy". Though my 83 Ranger did get 30 mpg.

Seriously, loved my F150 but it really was a bit more truck than I needed. Not that Need has anything to do with it.

Only 1100 miles on mine so far, but loving it. It's pretty quick, handles like a dream, rides pretty well, and gets decent economy. It's going on a trip next week so I'll see how that highway economy is.

 

[Bigfoot7262]

I'm the last of the baby boomers at 60 years.
I can see how the interior style is marketed for the younger market but so was the Kia Soul and Honda Element and plenty of practical boomers bought em.
I have a pair of Stihl gloves that came free with my chainsaw, they're grey with black & orange trim. Almost matches the interior.
So was the Maverick interior aimed at the TicToc crowd, or the two stroke yard maintenance crowd?

 

[IHateSpeedbumps]

Everyone forgets us. Jumped from Millennial / Gen Z straight to Boomer.

Not as much as they forget us Xennials. But that is fine. We like to be left alone.

 

[AzureBlueBill]

Another Boomer here.

 

[Sykotyk]

Im a millennial. I had a truck, loved it, but hated filling up. The maverick solved that.

This was me as a Millenial. I had an 87 F-150 and a car to drive daily. I rarely drove the old truck but had it just in case. Needed a new car and had heard about the Maverick. Decided to put in an order and hoped my old car would last long enough. Sold the F-150, and then my car died. So had to buy a heap to drive the few months before the Maverick was delivered.

The combination of a bed and towing a small trailer with the MPG of a very fuel efficient car made the hybrid Maverick the no-brainer decision.

Throw in that as a daily driver, it fits everyone like a car and I love the ground clearance compared to a car. Such as the other day I had to run up over a curb to park in the grass at a venue. And with a car that wouldn't have been a thought to try. The maverick cleared a 4-5 inch curb without an issue. Just pulled onto it at an angle to do one tire at a time.

And though I miss having a locked trunk to stow stuff on trips, etc, the bed with the tiedowns and a cargo net has worked well. A cooler or tote handles small stuff in the back and can be moved to the backseat when parked for an extended period of time somewhere you want it out of sight.

The MPG has been a huge savings. I have 43,000 miles and have averaged over 40mpg including all the times towing a trailer both light or heavy such as a lawn mower in the 5x8 Lowes trailer.

 

[Bigwillt375]

Everyone forgets us. Jumped from Millennial / Gen Z straight to Boomer.

Shhhh. That's the way we like it.

 

[crgator]

As a 73-year-old, happy Maverick owner, I don't fit either of the categories.

 

[Scupking]

I’m a Millennial and the Maverick is my first truck and first brand new vehicle. I like my current so much I will probably trade it for a 25!

 

[Wozdog]

Gen Z here, just turned 25. My maverick comes next month and it will be my first new vehicle

 

[Bruce8858]

None of the above. 67 and retired.

HRG

Same here 66 and retired. Nothing to prove.

Sponsored