[Dealer Memo] Not all 2022 Mavericks will be built. Update on Maverick Retail Order Scheduling, Customer Options and Order Amendment

[DryHeat]

So......since the orders for hybrid were what.....estimated at 60% to the EcoBoost 40%, that means we can infer that there are a ton of hybrids (20% of total orders) that won't be produced in the 2022 model year simply due to lack of hybrid engines? Right?

But then I go down the rabbit hole of guessing if Ford cut off hybrid sales when those sales reached ~40% of their intended total production for the model year, or if they did not catch it in time.

I think @paneubert has a point.

Even if hybrids were 60% of the orders last fall, that doesn't mean they are 60% now. Ford cut off hybrid orders before cutting off EcoBoost orders, so maybe EB caught up a bit.

And, as @paneubert says, it all comes down to whether Ford cut off hybrid orders in time. My guess (only a guess) is that they will find themselves a few hybrid power plants short, but it won't be anything near 20% of the total orders. Time will tell...

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[TxDad54]

You never got a confirmation email from Ford regarding your order?

Nope. I have a receipt from the deposit. And I've confirmed multiple times that they have the order. But I've never gotten one communication FROM Ford. Or my dealer, for that matter.

 

[DryHeat]

Turtle said: @DryHeat @Mite-o-Dan guys how about if you use DM for your pissing contest.

Wait, what! And miss out on this highly entertaining exchange of ideas! Nay says I, keep to main thread and continue the discourse! ‍

Sorry to disappoint you, @Delzona, but I'm all out of piss (and vinegar) on this point.

I'll go drink a big RC Cola and get back to you...

 

[theway-yay-ting]

Dealerships shouldn’t be allowed to oversell their allotment. When ford goes to verify the customer order of the dealer has met their allotment orders for the year ford should decline the order not verify it. Relay the info to the customer that they must go to another dealer who has allotment left.

There is no excuse in my mind to verify an order for a customer when Ford knows full well the dealer can’t even get the unit. Why would they allow this?

While I don't disagree with the general idea, I suppose they allow orders above and beyond the annual allocation because customers back out for any number of (good or bad) reasons.

Now, if Granger truly did accept ~1300+ Bronco orders when everyone on the dealer & manufacturer side already knew they could only get a couple hundred allocations for a given year, absolutely, Ford should have stepped in and stopped it. Maybe at something like 150% of allocations, or whatever they average for actual orders converted to actual sales?

 

[Dun4791]

While I don't disagree with the general idea, I suppose they allow orders above and beyond the annual allocation because customers back out for any number of (good or bad) reasons.

Now, if Granger truly did accept ~1300+ Bronco orders when everyone on the dealer & manufacturer side already knew they could only get a couple hundred allocations for a given year, absolutely, Ford should have stepped in and stopped it. Maybe at something like 150% of allocations, or whatever they average for actual orders converted to actual sales?

But even if a customer dropped out for whatever reason, still send the unit for stock as it was verified by ford to be an actual person and the dealer would still need to meet their allocation. They would just have that unit for stock over retail order.

Because Ford didn’t step in when they both knew absolutely without doubt all of the orders they accepted and verified couldn’t possibly be filled even in the best of times before Covid related constraints, they seem to me be complicit in misleading the customer to obtain a vehicle. There’s something deeply troubling that ford would do this. I can’t imagine any reason why???

 

[Maverick_Chick]

Me too.

I ordered in December and it was changed to a DIBL. I noticed and asked if Ford reduced the Package price to reflect the difference and the sales guy practically laughed when he said no.
I was hoping that once they figured out how to fix the problem, it would revert back to the SIBL... Seems foolish... Back then I was thinking I may still get a SIBL. Today I am worried I may not get a truck at all

 

[theway-yay-ting]

Chapman did the same, it's why I say I feel bad for folks who ordered a Maverick from either of them within the last month of the ordering window. Probably not going to see their Maverick anytime soon and the dealerships had to have known that.

I'm not convinced that Chapman (Horsham) did the same. Last week I put together this post (based on info provided by Tom at Chapman - @Dealerinsider) speculating on one possible (and even plausible) route for Chapman to actually fulfill all of their remaining unscheduled 2022 Maverick orders, even just based on their average allocations of the past 4 months (roughly 44-45 per month).

I'm not familiar with Granger's backlog, so can't comment on that. But be careful in painting Chapman with that same brush; by all feedback I've seen in MTC, multiple buyers have been very happy with the Chapman experience.

I'll continue to wait in hopes that my Oct 26 ordered/confirmed hybrid XLT Lux from Chapman Horsham will still come through...

 

[Delzona]

Nope. I have a receipt from the deposit. And I've confirmed multiple times that they have the order. But I've never gotten one communication FROM Ford. Or my dealer, for that matter.

Well at least you have confirmed that Ford does have your and confirmed they have your email address not the dealers on your account. Communications from Ford has been abysmal that's for sure!

 

[JBnorthTX]

Dealerships shouldn’t be allowed to oversell their allotment. When ford goes to verify the customer order if the dealer has met their allotment orders for the year, ford should decline the order not verify it. Relay the info to the customer that they must go to another dealer who has allotment left.

There is no excuse in my mind to verify an order for a customer when Ford knows full well the dealer can’t even get the unit. Why would they allow this?

I agree with this. I suspect what is happening now is dealers are realizing way after the fact (or finally being told by Ford) that certain orders won't get filled. That's why they're calling customers and telling them Ford canceled their order.

 

[dp4616]

I'm not convinced that Chapman (Horsham) did the same. Last week I put together this post (based on info provided by Tom at Chapman - @Dealerinsider) speculating on one possible (and even plausible) route for Chapman to actually fulfill all of their remaining unscheduled 2022 Maverick orders, even just based on their average allocations of the past 4 months (roughly 44-45 per month).

I'm not familiar with Granger's backlog, so can't comment on that. But be careful in painting Chapman with that same brush; by all feedback I've seen in MTC, multiple buyers have been very happy with the Chapman experience.

I'll continue to wait in hopes that my Oct 26 ordered/confirmed hybrid XLT Lux from Chapman Horsham will still come through...

Yea I'm hoping my August order gets going. For some reason they still seem to keep saying that dropping my bed extender will push back my order - when this email clearly says it can only help.

 

[Lone Star Proud]

Almost all the contraints that Ford references in this memo were know last Fall. The supply crisis had been well underway for some time. Ford just flat out took too many orders and should have shut it down earlier than they did and its taken them way too long to figure all this out. Oops...

 

[Delzona]

Sorry to disappoint you, @Delzona, but I'm all out of piss (and vinegar) on this point.

I'll go drink a big RC Cola and get back to you...

Excellent choice of RC cola!

 

[DryHeat]

Because Ford didn’t step in when they both knew absolutely without doubt all of the orders they accepted and verified couldn’t possibly be filled even in the best of times before Covid related constraints, they seem to me be complicit in misleading the customer to obtain a vehicle. There’s something deeply troubling that ford would do this. I can’t imagine any reason why???

The assumption here is that Ford won't be able to fill (almost) all the orders. That may be true, but it may not. If Ford cut off ordering (almost) in time, then they will be able to fill (almost) all the orders -- possibly minus some options. We don't know if they did, but we'll find out eventually.

The allocation issue seems to me more related to when an order will be filled than it is to if an order will be filled. Ford's memo says: "the priority for remaining production will go to unscheduled Maverick retail orders." To me, that means that they are attempting to match production to existing retail orders and that the trucks will eventually go to those retail orders regardless of any allocation scheme.

It's hard for me to believe that Ford would say "Yes, you have the orders. And, yes, we have the trucks. But we're not going to send them to you because you don't have allocation."

I can't say that for sure, but when I read the memo that is what I see.

 

[shunt1sc]

A true customer oriented approach would be for Ford to send each customer who has a valid order that is not yet scheduled, a personalized email advising the likelihood that the order will be scheduled in MY2022 and offering incentives to holding the order versus bailing to buy a Tacoma or Ridgeline. I see this as a great opportunity to build some significant customer loyalty and goodwill in a difficult situation. It is in the spirit of what Delta Airlines has done for its customers by extending liberal cancellation and change policies. I have $1000 down at this point on my order. What will happen to that if I am moved to MY 2023?

My order:

2022 Maverick LARIAT All-Wheel Drive:​

2.0L EcoBoost Engine 8-Speed Automatic Transmission Hot Pepper Red Tinted Clearcoat Metallic Desert Brown ActiveX Bucket Front-Seats 18" Bright Aluminum Wheels Standard Package Lariat Luxury Package Ford Co-Pilot360™

 

[Gr8Mustang]

If the logo on the building says FORD then as far as you and I are concerned it IS Ford.
Those that want to split hairs on that can but tell it to someone else.

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