Best Vehicle Colors for Resale - Clark Howard.

[Finnster]

https://clark.com/cars/best-car-colors-resale/

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[Drew304]

Do you think it’s due to the fact that there aren’t many yellow and orange cars made and that’s why they hold there value? The one that lose the most value are the most common colors?

 

[notfast]

Do you think it’s due to the fact that there aren’t many yellow and orange cars made and that’s why they hold there value? The one that lose the most value are the most common colors?

I'm thinking the same thing. Flashy colors are generally less appealing to the masses, so you'll see a lot more white/black/50 shades of gray than yellow/orange/bright red or blue across all makes/models/trims.

 

[MightyMaverick]

This comes as no surprise. Of course the bright colors are gonna hold their value the highest. There's less of them which keeps their values high. I'm sure the used prices of Orange Fury Mavericks in a year will reflect that. Same goes for Eruption Green.

 

[Mavman1]

I guess I better go buy a case of paint spray cans and start covering my Oxford White in a vibrant bright color. It will take me awhile and probably turn out somewhat artistic when done.

 

[Edge Haley]

Like Clark Howard, but some of his "hair brain" studies don't pan out...Most popular color for pickup and vans has been white for years...why? Cause their cheaper...Sports car popular colors are totally different than sedans or suv's. My dealer told be they would never order an ORANGE Maverick unless it is a pre-sale order, with a deposit.

Clark gives lots of tips on travel, my wife a former travel agent, is a big fan of Clark Howard but points out how wrong he is on prices of cruises, airline flights and hotel savings...some are completely off the wall wrong advice.

 

[Chops]

Like Clark Howard, but some of his "hair brain" studies don't pan out...Most popular color for pickup and vans has been white for years...why? Cause their cheaper...Sports car popular colors are totally different than sedans or suv's. My dealer told be they would never order an ORANGE Maverick unless it is a pre-sale order, with a deposit.

You are correct - most popular colors are the cheapest. That was Clark’s point - less popular colors actually hold their resale value better than the popular ones.

 

[mwelby]

I guess I better go buy a case of paint spray cans and start covering my Oxford White in a vibrant bright color. It will take me awhile and probably turn out somewhat artistic when done.

Yes I would have figured. Oxford White would’ve been the least depreciation because it’ll never fade. Go figure!

 

[aknolobo]

I'm thinking the same thing. Flashy colors are generally less appealing to the masses, so you'll see a lot more white/black/50 shades of gray than yellow/orange/bright red or blue across all makes/models/trims.

Agreed. My yellow blaze mustang sat in stealership lot for 6 months until I got super deal on it.

When I sold it, I got $5k more than mustangs with normal colors like white black blue.

 

[MavStangVa]

Yes I would have figured. Oxford White would’ve been the least depreciation because it’ll never fade. Go figure!

Value is based on demand and availability. We all know work truck white vehicles are hard to find so why aren't they worth the most

 

[Randorita]

When I look for a new vehicle and the salesman asks what color I always say anything but white. Growing up, a lot of people had white vehicles that were former company cars. Everyone worked in the oilfield and they would replace them by 50k miles and sell them to employees. No white for me, because that is what I grew up with.

 

[Big-Foot]

Re-sale RED has been the mantra for used car dealers and flippers since they invented colors other than black for cars…

 

[Waterick]

I question that even if this is true, is it valid for pick up trucks also? It seems that white and black, although most common are also in the most demand for trucks over the years new or used. Not fad colors.

 

[Edge Haley]

Problem with white is it never really shines....Black is ok with me but I love the fact that my Velocity Blue never gets lost in a parking lot.

 

[Chops]

I question that even if this is true, is it valid for pick up trucks also? It seems that white and black, although most common are also in the most demand for trucks over the years new or used. Not fad colors.

Yes, the demand for the common colors is huge - but so is the supply.

The demand for fad colors is very small - but the supply is even smaller.

The quoted study on resale value is based on the limited supply of fad colors. The original study was done years ago…not sure if the study in the OP is based on that older data or if it has been updated recently.

But a person wanting a used Eruption Green Maverick may be willing to pay a bit of a premium over the more common colors. Higher resale for the seller.

Might take the seller of a fad color longer to find a customer willing to pay that premium - but the data (if true) seems to reflect that premium.

Dealers (& manufacturers) don’t want to wait for that weird fad color buyer

Colors of cars sold - yellow is near or at the bottom. Resale value of yellow is near the top for that same reason.

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