Fyi...Ford generally has been more reliable than a lot of brands and especially GM and Chrysler. Way behind Toyota, Honda and Subaru though. I'm a big believer in Consumer Reports auto rating guides.Reliability? that's not what Ford is known for. Irregardless, the reason that most of us new comers buying the truck for is that it's supposed to be cheap or 'affordable'. But most dealers have fucked that up so bad that it's a one and done experience for people like myself. I'm sure I'm the one in minority here but heck if you want a convert from other brands it's time to make a good impression and unfortunately, Ford has sucked that up bigly.