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So, I'm curious, when the MY23 order bank opens next month, what percentage of dealers do you think will be honest about the estimated wait time for your shiny new Maverick?
"I'll be happy to place a custom order for you, but I doubt you'll see the truck for a year. Maybe 8 months if you hit the scheduling lottery. Maybe 15 months if you have constraints."
Yeah, that sounds like a great way to drum up business. People are just going to walk away and go to the competition if they are told that, right?
So, what's a dealer to do?
"I'll be happy to place a custom order for you, but I doubt you'll see the truck for a year. Maybe 8 months if you hit the scheduling lottery. Maybe 15 months if you have constraints."
Yeah, that sounds like a great way to drum up business. People are just going to walk away and go to the competition if they are told that, right?
So, what's a dealer to do?
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