Latest Maverick Production Key Commodity Constraints (8/7/23)

[dusty1787]

It's just maddening to look at those numbers and see 12% of XL orders not making it when there seems to be over provisioning for the xlt and lariat models.

Isn't this supposed to be everyman's affordable truck?

I would guess "everyman's affordable truck" varies from person to person. I could easily afford a Ranger or F150, but those are beyond my needs/wants. A bare bones stock XL Maverick does not check all the boxes for either. I went with a fairly loaded Lariat and cost wasnt an issue for me. Could I get more towing with this vehicle, or more legroom with that vehicle...sure... but again, the other vehicles didn't check all the boxes I wanted.

I assume over the past years and years and years of Ford selling cars and trucks with different tiers (S, SE, SEL... XL, XLT, Lariat....etc), that they have some data that backs up what tier more people tend to buy and then plan to build accordingly. Why would they make 90% XL's if only 15% buy them. I am sure some models ended up with higher (or lower) numbers than Ford was predicting (such as hybrid engine), but its hard to know the future. Look how popular the Maverick was from the launch. Hard to really know how popular it was going to be, could have been a massive flop as well.

But I understand your comment about "everyman's affordable truck" but 24k is still cheaper than every other automakers "truck". Colorado 29k. Frontier 29k, Santa Cruz 26k, Ridgeline 38k, Tacoma 28k, Gladiator 36k..etc (and no I am not counting the future vehicles that may not exist yet as a Maverick competitor as we don't know prices). So if they raised the prices of the Maverick and yet the Maverick is still the cheapest "truck", I would say the "everyman's affordable truck" still applies.

Just my $0.02 tho.

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[Jman79]

I would guess "everyman's affordable truck" varies from person to person. I could easily afford a Ranger or F150, but those are beyond my needs/wants. A bare bones stock XL Maverick does not check all the boxes for either. I went with a fairly loaded Lariat and cost wasnt an issue for me. Could I get more towing with this vehicle, or more legroom with that vehicle...sure... but again, the other vehicles didn't check all the boxes I wanted.

I assume over the past years and years and years of Ford selling cars and trucks with different tiers (S, SE, SEL... XL, XLT, Lariat....etc), that they have some data that backs up what tier more people tend to buy and then plan to build accordingly. Why would they make 90% XL's if only 15% buy them. I am sure some models ended up with higher (or lower) numbers than Ford was predicting (such as hybrid engine), but its hard to know the future. Look how popular the Maverick was from the launch. Hard to really know how popular it was going to be, could have been a massive flop as well.

But I understand your comment about "everyman's affordable truck" but 24k is still cheaper than every other automakers "truck". Colorado 29k. Frontier 29k, Santa Cruz 26k, Ridgeline 38k, Tacoma 28k, Gladiator 36k..etc (and no I am not counting the future vehicles that may not exist yet as a Maverick competitor as we don't know prices). So if they raised the prices of the Maverick and yet the Maverick is still the cheapest "truck", I would say the "everyman's affordable truck" still applies.

Just my $0.02 tho.

Yeah, I guess I shouldn't have included that last part about it's supposed to be affordable. I can afford a lot more than an XL, but I choose for many reasons to order an XL. That's all subjective and I was fueled a bit by other conversations about this truck setting an amazing benchmark for value at launch and creeping up year after year.

What I should have said is it's frustrating to see any particular trim limited in production when they have overall capacity to produce that many trucks in total.

Eg. Generalizing here, but you would think if they had capacity to produce 10 lariats but only had 8 orders to fill that the extra 2 sets of materials and line capacity could be redirected to fulfill 2 more XLTs. Then if less XLT orders exist than capacity, those resources could be redirected to XLs. In theory the lower trims are less materials and work to finish so excess could trickle down in that manor. Then all orders on that sheet could've been fulfilled.

I think this is what helps fuel ideas that they are purposely or foolishly missing the mark and producing less of the cheaper trim.

 

[dusty1787]

Yeah, I guess I shouldn't have included that last part about it's supposed to be affordable. I can afford a lot more than an XL, but I choose for many reasons to order an XL. That's all subjective and I was fueled a bit by other conversations about this truck setting an amazing benchmark for value at launch and creeping up year after year.

What I should have said is it's frustrating to see any particular trim limited in production when they have overall capacity to produce that many trucks.

Eg. Generalizing, but you would think if they had capacity to produce 10 lariats but only had 8 orders to fill that the extra 2 sets of materials and line capacity could be redirected to fulfill 2 more XLTs. Then if less XLT orders exist than capacity, those resources could be redirected to XLs. In theory the lower trims are less materials and work to finish so excess could trickle down in that manor. Then all orders on that sheet could've fulfilled.

I think this is what helps fuel ideas that they are purposely or foolishly missing the mark and producing less of the cheaper trim.

I get what you are saying on this. I agree that things could be done differently to keep building those who ordered and waited, but maybe that is too much hassle to worry about. kind of like the old saying, dont cry over spilt milk type of thing. They made the vast majority of what was ordered, and thats good enough. build stock orders to finish out the model year and give those who didnt get theirs built the way they wanted a compensation package if they want to reorder again... but who knows...

 

[ilikebike]

I wonder if removing the keypad from the door will help with MY24 XL production numbers at all? Previously the XL had to have a specific driver's side door and now all trims share the same parts. Would have preferred they move the keypad down a trim instead of removing it altogether but alas.

 

[gwrace14651]

Looks like Ford still has not fixed the ridiculous shortage of tow hitches and splash guards. What a disaster that has been on getting orders scheduled. I even removed the splash guards from my order last year and it made no difference.

 

[Chicolini]

Isn't this supposed to be everyman's affordable truck?

Nope.

It is an ICE powered vehicle that Ford is counting on to offset the truly massive losses generated by Ford's Battery Electric Vehicles. There is more profit in higher trim levels so that is what Ford builds.

 

[Old Man]

Looks like Ford still has not fixed the ridiculous shortage of tow hitches and splash guards. What a disaster that has been on getting orders scheduled. I even removed the splash guards from my order last year and it made no difference.

Read post #12 in this thread and learn.

 

[gwrace14651]

Read post #12 in this thread and learn.

We've come a long way. Ordered a Ford Excursion in 2004 and fully built at the factory with diesel, 4 wheel drive and full tow package. Delivered in 6 weeks. Since they don't seem to have the components to meet Maverick demand seems to me they could take the time to install a hitch and mud flaps.

 

[dusty1787]

We've come a long way. Ordered a Ford Excursion in 2004 and fully built at the factory with diesel, 4 wheel drive and full tow package. Delivered in 6 weeks. Since they don't seem to have the components to meet Maverick demand seems to me they could take the time to install a hitch and mud flaps.

apples to oranges I would say. I dont recall too much of a global supply chain issue around that time as these past couple years have been, so that alters build/delivery times. But on top of that.... doing some quick google searches...Ford in 2004 built 20k (apx) Excursions.... compared to the 80k (apx) Mavericks last year. With that few Excursions being built I am surprise it took 6 weeks, you must have been one of the unlucky ones to wait that long.

 

[brandless]

...I assume over the past years and years and years of Ford selling cars and trucks with different tiers (S, SE, SEL... XL, XLT, Lariat....etc), that they have some data that backs up what tier more people tend to buy...

Most people tend to buy what is on the lot, and what is on the lot is what the dealers ordered to try to maximize profits. That's why I have always ordered vehicles; I don't want all of that stuff. Unfortunately, with the Maverick more people want them than Ford is willing to make. For now...

 

[brandless]

apples to oranges I would say. I dont recall too much of a global supply chain issue around that time as these past couple years have been, so that alters build/delivery times. But on top of that.... doing some quick google searches...Ford in 2004 built 20k (apx) Excursions.... compared to the 80k (apx) Mavericks last year. With that few Excursions being built I am surprise it took 6 weeks, you must have been one of the unlucky ones to wait that long.

It's always taken about six to ten weeks to get a Ford when you order it. '92 mustang, '99 explorer, '03 F150, '10 F150, '18 F150. Things are just a bit different now...

 

[Old Ford Guy]

thanks for these updates, theyre very informative. whats fascinating to me is that according to this report Ford had planned for 50% Hybrid engine production but customers are actually ordering 82% Hybrids so far. one wonders how their product mix predictions could be that far off. maybe they convinced themselves that the $1500 price increase along with flipping which engine is considered the 'base' engine would dampen hybrid demand?

also how can the engine build mix be 50% hybrids and 65% gas at the same time? just saying.

 

[Old Ford Guy]

It's just maddening to look at those numbers and see 12% of XL orders not making it when there seems to be over provisioning for the xlt and lariat models.

Isn't this supposed to be everyman's affordable truck?

it may have been marketed as such when 1st launched but it would appear that it was so much more popular than almost anybody ever anticipated that Ford has decided to wring some bigger profit margins out of this thing. along with streamlining options/packages in order to increase production and deliver more trucks to more folks.

 

[Thundercougarfalconbird]

thanks for these updates, theyre very informative. whats fascinating to me is that according to this report Ford had planned for 50% Hybrid engine production but customers are actually ordering 82% Hybrids so far. one wonders how their product mix predictions could be that far off. maybe they convinced themselves that the $1500 price increase along with flipping which engine is considered the 'base' engine would dampen hybrid demand?

also how can the engine build mix be 50% hybrids and 65% gas at the same time? just saying.

This is for MY23, so these are the percentages from last year's order banks and not the recent price increase and base model change. Hopefully when the MY24 production begins, the numbers will be more in line with what was announced, as dealers were given their allocations and product mixes ahead of time.

As for the percentages, I assume adding the third shift and taking too many orders meant they shifted to 115% of their original intended production.

 

[maybemav]

also how can the engine build mix be 50% hybrids and 65% gas at the same time? just saying.

Perhaps it is maximum capacity. So if Ford can produce 2,000 trucks this week, they cannot produce more than 1,000 hybrids. Likewise, they cannot produce more than 1,300 turbos. So they will produce between 700-1,000 hybrids and between 1,000-1,300 turbos. And no more than 500 will be XL series.

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