Future Mavericks - I am optimistic

[Scott Asheville]

Call me a fool, but I see bright things ahead. I think Ford has the right CEO. He's actively pushing quality. He's pushing affordable BEVs. He's pushing for more affordable trims of everything in general. He's even tied executive bonuses to quality metrics. Go Jim Farley!

I look at the 2025 Maverick refresh, and aside from that nasal abnormality, I think they really improved the product with a minimal post-inflation price hike. That tells me they're paying attention to the Maverick. And they're paying attention to what we want. And it makes me anticipate the MY 2028-ish full redesign. I watch the BEV skunk works news, and the new BEV hub in Kentucky, and it's all promising.

Here's hoping Maverick becomes a multi-model nameplate with van and BEV options. Let's keep everyone happy. Maybe even a less expensive and two foot shorter 2-door variant? I hope we see the Ford Digital Experience and all the cool cost-reduction tech Ford's got in their labs right now.

I used to work in a software/hardware R&D division for a Fortune 50 corporation. I used bite my tongue because I'd interact with customers struggling with current product deficiencies. And what I had in the lab solved all their complaints (that's what engineers live for - try to make the product better). But what I had already created wouldn't reach them for two years (we did 18 months of quality testing before we shipped). And I couldn't tell them - "better is on the way".

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[Cherokee]

I agree and think your spot on.

 

[MightyMaverick]

I don't know if I necessarily agree with all of that. The quality improvements with the Maverick, yes. But when it comes to affordable options on everything, that's far from the truth.

Everything they offer aside from the Maverick is very inflated. Their line of F-150s, Super Duties, Broncos, Expeditions, Explorers, Mustangs and Rangers all exceed over $40K with minimal options.

With options, you're looking at $70-100K vehicles which is far out of reach for the average U.S. consumer. They're pricing themselves out of their core market and seem to only be catering to the super wealthy.

Ford wasn't built around that. Their founding was building affordable vehicles that the average working class American can afford. That's simply not the case right now.

If they really want to keep true to their roots, they need to start offering more than one vehicle in the $20K realm or take what they currently have and deflate the prices by $10-15K. Then, they'll start looking more appealing to the average buyer and will sell a lot more in the process.

My last point is open to criticism but something's gotta give if they really want to address their excessive inventory and lot rot issues.

 

[Tbone289]

Call me a fool

You're a fool.

 

[oysterville]

Their founding was building affordable vehicles that the average working class American can afford.

Imagine how people would react in here if the only color option was black.

 

[colinl]

The future I want to see is high performance street. The Focus RS was limited production and arrived with heavy dealership markups because of it... Just like the GT350R and anything else nice Ford has ever sold. LOL.

The Mustang is overpriced and a performance Maverick wouldn't drag sales any lower- EVs are doing that just fine as it is. (Why get a 60k Mustang dark horse when it's much slower in a straight line than a $50K Mach-E?)

So, make the Maverick ST, or Lobo GT, or whatever the marketing gurus want to call it, but give us more horsepower. Please and thanks!

 

[Scooter66]

2.3EB RS version would get my attention.

 

[Hot Runr Guy]

I don't know if I necessarily agree with all of that. The quality improvements with the Maverick, yes. But when it comes to affordable options on everything, that's far from the truth.

Everything they offer aside from the Maverick is very inflated. Their line of F-150s, Super Duties, Broncos, Expeditions, Explorers, Mustangs and Rangers all exceed over $40K with minimal options.

With options, you're looking at $70-100K vehicles which is far out of reach for the average U.S. consumer. They're pricing themselves out of their core market and seem to only be catering to the super wealthy.

Ford wasn't built around that. Their founding was building affordable vehicles that the average working class American can afford. That's simply not the case right now.

If they really want to keep true to their roots, they need to start offering more than one vehicle in the $20K realm or take what they currently have and deflate the prices by $10-15K. Then, they'll start looking more appealing to the average buyer and will sell a lot more in the process.

My last point is open to criticism but something's gotta give if they really want to address their excessive inventory and lot rot issues.

Hopefully you can import one of these,,,,,,

https://www.motor1.com/news/749173/fiat-grande-panda-base-model/

HRG

 

[Tbone289]

I don't know if I necessarily agree with all of that. The quality improvements with the Maverick, yes. But when it comes to affordable options on everything, that's far from the truth.

Everything they offer aside from the Maverick is very inflated. Their line of F-150s, Super Duties, Broncos, Expeditions, Explorers, Mustangs and Rangers all exceed over $40K with minimal options.

With options, you're looking at $70-100K vehicles which is far out of reach for the average U.S. consumer. They're pricing themselves out of their core market and seem to only be catering to the super wealthy.

Ford wasn't built around that. Their founding was building affordable vehicles that the average working class American can afford. That's simply not the case right now.

If they really want to keep true to their roots, they need to start offering more than one vehicle in the $20K realm or take what they currently have and deflate the prices by $10-15K. Then, they'll start looking more appealing to the average buyer and will sell a lot more in the process.

My last point is open to criticism but something's gotta give if they really want to address their excessive inventory and lot rot issues.

You might like this article: https://fordauthority.com/2025/01/ford-plans-to-increase-production-of-entry-level-trims/

 

[bartflossom]

When Ford skunkworks shows their midsized EV pickup, I'll probably order one. Would be the perfect truck for my use case.

 

[MightyMaverick]

You might like this article: https://fordauthority.com/2025/01/ford-plans-to-increase-production-of-entry-level-trims/

Hopefully that holds true but I'm still skeptical. If they're only going to lower the prices of their entry-level vehicles by a couple grand, then what's the point? That's not making a lick of difference. It's just a slightly less inflated price. $5-10K off, then we're talkin'. They'll be back to where the price should be.

 

[Gray Goose]

Imagine how people would react in here if the only color option was black.

In some cases, they're not far from that. When I ordered my 2024, the XL non-premium color options were black, white, cactus grey or atlas blue.
If they were to bring the price back down to $20K for XL black only, I'm sure they'd have more orders than they could build.

 

[RebelYell]

I love my truck and i also own a bronco sport and I feel like my maverick is a bronco sport with a bed.

 

[npaladin2000]

I think you're right. Ford didn't place bets on any one thing and diversified their investments. If BEVs take off they've got the ability and experience to pivot that way. Same with any other powertrain. They can' draw from F150 experience, MachE experience, Mustang experience. And I'm impressed with how quickly they seem to be able to pivot too: they're very agile for such a large company. I don't think the Maverick had an especially long development time, and that's a credit to how flexible the C2 platform is (doesn't a modification of it underpin the MachE too?).

I think if BEVs take off we'll probably see a BEV modification of the Mav too. Otherwise, yeah, a city panel van, might even do better than the Transit Connect. What I'd really like to see is the Maverick make it outside America (north AND south). It's tidy dimensions might do well in Europe as well as some Pacific Islands.

Yeah Ford isn't the biggest automaker in the world. So what? There's such a thing as too big sometimes.

 

[Cherokee]

I don't know if I necessarily agree with all of that. The quality improvements with the Maverick, yes. But when it comes to affordable options on everything, that's far from the truth.

Everything they offer aside from the Maverick is very inflated. Their line of F-150s, Super Duties, Broncos, Expeditions, Explorers, Mustangs and Rangers all exceed over $40K with minimal options.

With options, you're looking at $70-100K vehicles which is far out of reach for the average U.S. consumer. They're pricing themselves out of their core market and seem to only be catering to the super wealthy.

Ford wasn't built around that. Their founding was building affordable vehicles that the average working class American can afford. That's simply not the case right now.

If they really want to keep true to their roots, they need to start offering more than one vehicle in the $20K realm or take what they currently have and deflate the prices by $10-15K. Then, they'll start looking more appealing to the average buyer and will sell a lot more in the process.

My last point is open to criticism but something's gotta give if they really want to address their excessive inventory and lot rot issues.

it’s a well used business strategy. Most every company charges all that the market will bare.
The sales of the much higher priced Rangers and all the F series and the mustangs support this.
Ford sells these vehicles at the prices people are willing to pay.

We, the bulk of the Maverick buyers are buying all we can afford.
Prices went up because we were able to pay those amounts.
The demand for the Maverick proves this.

If I had a company and one of my products was always being ordered and the customers wanted the product bad enough to wait months And the demand kept me from sitting with inventory I’d raise my prices no doubt!

We control the price of the Maverick by buying them all up.

If Ford didn’t do this and gave us the Maverick for 5,6 or $10,000 less the shareholders would fire the CEO for starters.

All the complaining and calling Ford greedy shows a lack of economic knowledge in the customers.
This is exactly what they know to be true.

“Here ya go Joe public. A $20,000 truck just for you.”

“Oh what did you say ? Oh you want options and extras?
The cost effective way is packages, XL, XLT, Tremor, Lariat.
Sure, here ya go, here is the price.”

Then they sit back and watch us buy every truck they make.
Up goes the price.

So why complain or stress over it?
Get a better job or sell off a few big toys.
If the Maverick moves out of your price range, Well I bet there are some pretty sweet used deals.

My buddy next door just got a mint condition well cared for
2006 loaded Ford Explorer 4x4,
Full leather interior, Runs like new with only 152,000 miles for
$1,500 cash. Full verifiable service history with Ford and a clean carfax. We took a ride in it. It is really nice.
It’s paid for so the gas mileage means little.

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