it's not that interesting, really. the point he clumsily attempted to make is that Ford doesn't care about the Maverick, and yet obviously they do.Interesting.
customers moving down-market, shrinking their budget for a new vehicle, will happen regardless of what they choose. if they don't want to spend >$60k and they intend to move from F150 to Ranger, or F150 to Maverick, they're going to make that same move down in price into some other manufacturer.
it's been said MANY times since 2021 that Ford doesn't care about the Maverick because it's a lot less profit per vehicle than an F150. but obviously, it isn't just cost that differentiates these trucks it's capabilities. a Maverick cannot do all the things a Ranger can do (mainly towing and off-road), which itself can't do things a F150 can do (mainly towing and rear-seat size/comfort). it's ridiculous to assert that Ford intentionally tries to undersell the Maverick in the hopes a customer will buy some other Ford that costs (a lot) more money.
the reason the Maverick has had little advertising is because it was selling fine - more than fine in 21-23 when the order backlog was massive and they couldn't even fulfill orders they had.
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