Are people actually paying basically MSRP for 3 year old Mavs?

[Bill429]

I traded in my 2024 Lariat Hybrid in February of 2026. The dealer gave me exactly 30K for the truck. I was very happy about that.

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[Hootbro]

in 2020, I bought a 2017 RAM 1500 with 30K miles from CarMax for $24K right before the COVID market bubble hit. Same like vehicle now 5 model years older is going for $27K-$29K on CarMax.

COVID market and even the "Cash for Clunkers" 15 years ago that took a whole generation of used vehicles out of the used car market has created a high mark up bubble in the used market because of the 30%+ increase in new vehicle prices that makes the delta between used and new very tight.

That 10 year old 100K mile used vehicle is now priced out for many in lower income brackets and is what the current middle income is buying because many of those are now priced out of the new car market.

There is no longer a new compact car market with the cheapest new vehicle sold in the USA being a Hyundai Venue starting at $22K.

 

[Backin15]

My intent was to buy a used Mav, went to look at a 2 year old Lariat with 30,000 miles and bald tires, a new XLT with the luxury package was almost the same price and had the full warranty. I miss the adaptive cruise but otherwise it was a no brainer.

 

[Scott Asheville]

Anybody else get this email yesterday? So any dealer discount (yes, they're discounting near me), and a military discount for $500, and this discount for $750, and employee pricing. All stacked. Not bad. Call it $3,000 or more off MSRP, which gets close to what I paid in 2022 for the same ride.

Still not gonna update until I see the new Ford UEV truck in person. But they're making it really tempting.

 

[James K]

Let me put it this way...when a 2020 Ranger with 50k miles hits $30k plus with an added 4 year warrenty, and the dealer refuses to budge/has not called me back in about a month...yet the vehicle still sits, lol..there you go. They were willing to take $600 off asking, and talks ended.

Used vehicle prices are even crazier than new car prices...it's why I just said screw it and went new after looking at F150s and Rangers; same story every time.

I used to always buy used, shooting for vehicles coming off 24- or 36-month lease but back in 22 they were so close to the cost of new, it just wasn't worth it to go used. I thought that was changing but by your post it doesn't seem so.

 

[Mudduck]

I totaled my 22 Subaru Crosstrek 6MT on 11/25, insurance paid out 24k on it and i put 3.5k out of pocket on my bare bones 24 XLT/FX4 with 7,300 miles on it. I'm happy with it. I dont feel like i overpaid at all.

 

[tiktokbrainrot]

in 2020, I bought a 2017 RAM 1500 with 30K miles from CarMax for $24K right before the COVID market bubble hit. Same like vehicle now 5 model years older is going for $27K-$29K on CarMax.

COVID market and even the "Cash for Clunkers" 15 years ago that took a whole generation of used vehicles out of the used car market has created a high mark up bubble in the used market because of the 30%+ increase in new vehicle prices that makes the delta between used and new very tight.

That 10 year old 100K mile used vehicle is now priced out for many in lower income brackets and is what the current middle income is buying because many of those are now priced out of the new car market.

There is no longer a new compact car market with the cheapest new vehicle sold in the USA being a Hyundai Venue starting at $22K.

Cash for clunkers took 677k vehicles off the road. A travesty to be sure, but in 2025 alone over 16.2 MILLION new cars were sold, and the highest since 2019. It's only 1.3 million from the peak year, 2016. That is 24 times as many cars as CFC took off the road. The list is public, the overwhelming majority of cars crushed were from 1999 or earlier.

Those 677k inefficient 20+ year old cars are not having much of an effect on our car economy right now. The US car market is huge, and CFC's impact on it in 2026 is miniscule at best. I doubt many people are looking for 30 year old cars to daily today.

Covid's effect were on a much larger scale, to the tune of millions in lower production, and far more recent.

The biggest issue facing the used market right now is a 1-2 punch of massive negative equity on vehicles looking to be traded in, and the finance cliff where those who bought cars and have now finished paying them off are facing much higher prices and higher interest rates, making people think twice before buying again. Many are electing to just keep their cars longer, and this is depleting the supply of used cars.

There's also the fact that banks are in pocession of millions of cars off repo that they are trying to make as much money as possible on, further depriving the used market, with the banks, dealerships, and owners in a 3 way game of chicken to see who blinks first.

Its and foremost: Demand! Ford and all other dealers are making new vehicles more scarce and pushing used. THE COVID SCAM taught them a lesson. They can sell used/new vehicles at higher profits especially if there is nothing new on the lot you want. They will push the shit you don't want. The dealers don't care that you want a new vehicle. They care about making the most profit they can on each sale. The dealers lie about having a vehicle on the lot available for sale, then when you get there it was miraculously sold overnight and they try to sell you some other vehicle. The SCAM does work because many people get emotional and want to purchase a vehicle that day.

This is Factually incorrect. Maverick production is at an all time high, and new car sales continue to increase, which couldnt happen if they were restricting supply. Hermosillo is operating at near peak given its current shifts, they would need to build another factory (or retool an existing one) and given hybrids are still production constrained by their batteries, we wouldnt get much more out of them anyway.

The reason small, cheap cars dont exist is because either nobody buys them (vw jetta, base model corolla, Mitsubishi outlander, Nissan versa) or people buy them in droves, the price gets cranked up, and people CONTIUE to buy them in droves despite the higher price and smaller feature set (maverick).

I used to always buy used, shooting for vehicles coming off 24- or 36-month lease but back in 22 they were so close to the cost of new, it just wasn't worth it to go used. I thought that was changing but by your post it doesn't seem so.

It is highly dependent on area. Around me, it is not hard to find half ton trucks with sub 80k miles on them going for half of sticker 6 years on, which is impressive, given these trucks are higher trims and trucks normally retain great value. Mavericks, however, dont sit on the lot long, so deals are sparce. On the other side of the state, there's an oversupply, so dealers are offering them below MSRP (ecoboost only).

 

[kennybronco]

I bought a 2025 Lobo High (because I wanted the phone charging block which Ford ended after 25) a few months ago. It had an MSRP around $43K and I bought it for $35k. Only had test drive miles on it (roughly 80). I thought that was a solid deal.

 

[Pat Ray]

I was bored so I looked on autotrader for Mavs like mine (23 XL Hybrid < 50k miles). The asking prices were basically at or even sometimes slightly above original MSRP. I know Ford has jacked the price continuously and the used market is still all screwed up, but is this what people are actually paying? I have to imagine you won't be able to negotiate huge sums off, like maybe a grand or two. To me, that's crazy that the car has seen practically zero depreciation despite being three model years old and having 10s of thousands of miles.

I just looked locally and there's a bunch just under 4k off msrp for new 2025 xlts. 3k of that is clearing out the last model year. The couple looked at were eco.

 

[Surly Old Bill]

Remember listing price is not sale price.

Check latest sale prices or KBB (private party) to get a better feel for your value.

Autotrader and skillful search parameters is another good way to see the street-value of a vehicle.
It's always eye-opening to see the actual out-the-door price difference between different areas/States. Which is why I haven't bought a new vehicle in my own State, ever. Find a great price in fly-over country, fly over there, and drive back. Save thousands and have a fun roadtrip back home.
Last 3 new vehicles were from TX (Sprinter), MO (Transit/not Connect), and OR (Mav). And I shipped a vehicle over to HI rather than pay the high local prices; especially for used cars with 200k+ miles on them...somehow...where TF are they putting all those miles in on an island only 75 miles across?!

 

[Escapologist]

It was more the economy tanking that killed new car sales, the CFC put in 1 for 1 newer for older in theory, so there was 600k more newer cars than there would have been, BUT, there was still a hell of a lot of sales missing, 2008, 2009 and didn't pick back up fully until late teens, got maybe 3 years of "back to near normalish" with still having hole in used market for cars 7-10 years old, then covid screwed things up again. However, the supply chain crisis in semiconductors was building at the same time and was in fact something that was going to happen anyway, cars going from 10 microprocessors to 100s, due to going to bus/module architecture and the chip industry wasn't getting 10fold capacity increase to match.

 

[huunvubu]

My intent was to buy a used Mav, went to look at a 2 year old Lariat with 30,000 miles and bald tires, a new XLT with the luxury package was almost the same price and had the full warranty. I miss the adaptive cruise but otherwise it was a no brainer.

Talk about a liability issue (to the seller).

Was this a private seller or a dealership?

 

[Gray Goose]

Inflation. Back in the 70's my dad sold a 20 year old tractor for double what my grandfather paid new.

 

[huunvubu]

Are people actually paying basically MSRP for 3 year old Mavs?

The answer is YES (for Hybrids).

My 2023 Maverick XLT Hybrid with CoPilot 360, Inverter in Cab and Trailer Hitch had a MSRP of $26,850 including destination charge when I purchased it in September 2023.

To replace it with an equivalent 2026 Maverick XLT Hybrid with CoPilot 360 would have a MSRP of $34,750 including destination charge and would be missing the Inverter in Cab and the driver door keypad.

So right there is a savings of $7,900 off of new.

Right now my 2023 Maverick XLT Hybrid with 13,055 miles on it and a crack on the windshield is valued at $27,510 in its current condition for a private party sale which is $660 higher than the MSRP price in 2023.

 

[TheRef]

The Maverick will continue to hold its value as long as there is no compensation in the small truck market. Ford was very smart in knowing there would be a market, they didn't know it would be this strong. And now if what we hear is true, a Ford Ranchero, small truck, all electric for $30,000 - they may have another success strategy.

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