- First Name
- Bill
- Joined
- Aug 1, 2022
- Threads
- 7
- Messages
- 525
- Reaction score
- 818
- Location
- Central MA
- Vehicle(s)
- 2022 Maverick XLT
- Engine
- 2.0L EcoBoost
- Thread starter
- #1
I spent some time in the Ford booth at the Northeast Auto Expo today. The show itself wasn't all that much but I did get to have an interesting conversation with a Ford representative whose Ford name badge identified him as a Display Manager.
The first topic of conversation was the lack of a Maverick in the display area, since pretty much all other models were present. He told me he still can't get a Maverick for the shows unless a local dealer has a refused order on hand. So, some level of scarcity continues even at the corporate level.
The next thing we talked about was the upcoming refresh. It sounded like it's primarily a cosmetic refresh for strengthening the brand family appearance across the various truck models. However, he did seem optimistic that it could include AWD for the hybrid models. No definitive statement, of course, just an apparent optimism.
Finally, I mentioned my interest in any of the truck manufacturers producing a standard cab, longer-bed version of their small truck models. I expected him to say (as did the reps of other brands) "good luck with that". But he didn't. He told me that he gets that comment a lot and that "there's talk" about it at the corporate level. He also noted that, if such a thing were to happen, it would be unlikely to be a true standard cab and more likely to be an extended cab. He seemed to think that an extended cab version with a 5' bed is conceivable for both Maverick and Ranger. Again, it was a mostly speculative conversation but it was interesting that the idea wasn't met with immediate rejection. Hope springs eternal.
The first topic of conversation was the lack of a Maverick in the display area, since pretty much all other models were present. He told me he still can't get a Maverick for the shows unless a local dealer has a refused order on hand. So, some level of scarcity continues even at the corporate level.
The next thing we talked about was the upcoming refresh. It sounded like it's primarily a cosmetic refresh for strengthening the brand family appearance across the various truck models. However, he did seem optimistic that it could include AWD for the hybrid models. No definitive statement, of course, just an apparent optimism.
Finally, I mentioned my interest in any of the truck manufacturers producing a standard cab, longer-bed version of their small truck models. I expected him to say (as did the reps of other brands) "good luck with that". But he didn't. He told me that he gets that comment a lot and that "there's talk" about it at the corporate level. He also noted that, if such a thing were to happen, it would be unlikely to be a true standard cab and more likely to be an extended cab. He seemed to think that an extended cab version with a 5' bed is conceivable for both Maverick and Ranger. Again, it was a mostly speculative conversation but it was interesting that the idea wasn't met with immediate rejection. Hope springs eternal.
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Definitely would consider an extended or standard cab version if one is released and has a shorter overall length. Maneuverability and tight turning radius are priorities.
