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athertonbt

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Those trucks have options or have market adjustments… just like the maverick.

mavericks in many areas have $10k markups. Does that make it a 32k base vehicle? No, it doesn’t. That doesn’t even include any options.

just pointing out that stating “a Trd pro is $60k!” is no more true than “a maverick is $40k!”
🤔 Sure! But also they are both true depending on where you buy your truck. 😂
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1929

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I was surprised this morning when Autoline reported that Toyota LOST a half billion in the USA market in Q1. That really shocked me, because Toyota is the icon of stability. You can't put too much credence in profit-loss though, because all kinds of accounting tricks factor in. For example are they investing heavily in BEV - which would suck up billions.

It doesn't matter what the Tacoma costs. This is the midsize best seller by a wide margin. A hybrid Tacoma will just pour fuel on the sales fire, at any price. I notice they slowed down last year - I'll wager because everyone knew that a new Tacoma was coming. But I wonder if the Maverick took a bite too? No clue here, just wondering.

1680626065571.png
Toyota dealers look like they are going out of business. No new vehicles. Just used.
 

Pickles

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TRD Pro Hybrid…I would venture price tag will hit $60k easy.

Edit: The current model already costs that much 😂 $70k on the hybrid?
Thats what i was thinking haha since when has the Tacoma been competition to 30k vehicles 😂
 

AznMav

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Thats what i was thinking haha since when has the Tacoma been competition to 30k vehicles 😂
That feels like raptor territory.
 

Connect

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$10 says the interior is still smaller than the compact Maverick.

I have no interest in Toyotas. I have always disliked their looks since the late 90s and their so called reliability has not been what I have personally witnessed.
Yeah, I have not owned a Toyota yet, but I as well as some family have had a few Honda's that were no more reliable than most of our other cars. Most reliable thing I have owned so far... the 2014 Nissan Rogue I am currently driving. 197K miles so far and zero problems, only done maintenance
 

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TomCruiseControl

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I looked up actual trucks on the lot in my area, not whatever pleasantry Toyota has on their website. The title of the thread starts with the words Competition News - this obviously won’t be in the same ballpark. Nothing defensive about it, it’s just going to flat out be expensive. Like all Tacomas. Not a competitor.
In today’s market most AWD Maverick‘s are going to be in the low-to-mid 30k range. The exception to this is if you ordered and do not have to pay any mark up and/or order it bare bones. You can find Tacomas in the low-to-mid 30k range just as easily as you can find a Maverick in that range…especially if you can go without AWD/4x4. Bottomline is that right now they are competitors from a financial pov because of markup. Once the market settles and Mavericks can be found more commonly in the sub $30k range then your statement will be correct. Unless you are looking solely for a Ford or solely for a hybrid, I think a large chunk of people in the market for a small/mid-sized truck will be looking at both for many reasons
 

Maverickman74

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Yeah, I have not owned a Toyota yet, but I as well as some family have had a few Honda's that were no more reliable than most of our other cars. Most reliable thing I have owned so far... the 2014 Nissan Rogue I am currently driving. 197K miles so far and zero problems, only done maintenance
So far our most reliable vehicle has been a 93 Jeep Grand Cherokee V8. 210,000 miles no issues other than rust that started at 25 years old. A couple small component and seals over the years. We paid $1500 for it 6.5 years ago. The biggest maintenance cost has been tires.
 

OneAlienBoi

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Yeah, I have not owned a Toyota yet, but I as well as some family have had a few Honda's that were no more reliable than most of our other cars. Most reliable thing I have owned so far... the 2014 Nissan Rogue I am currently driving. 197K miles so far and zero problems, only done maintenance
Yeah, Toyotas/Hondas are nothing special for a reliability standpoint from our experience. They haven't lasted as long as most of our Ford's/kias. I know multiple people who's least reliable car was a Honda. Toyota/Honda are pretty close to the bottom of my list for brands I'd buy used, here's why.

I've found they're the go to brands for non car people who know nothing about cars, and by extension, car maintenance. My friends 2012 civic with 85k on it started to fall apart a long time ago. Dashboard lit up like a Christmas tree, cracks all over the windshield, interior rattling like crazy, windshield wipers are patches of loose material that make a terrible sound everytime they come on. His brothers Honda of a similar age makes a terrible screeching sound whenever it drives forward.

They fell for the Japanese cars are all reliable myth, neglected maintenance, and their cars are falling apart as a result. Whereas with Ford's, people over hype the severity of the reliability issues. So you go out of your way to take care of them. The end result is the ford's often outlast the Toyotas and Hondas.

When it comes to reliability, it's 75-80% about how the owner treats the car. Our 2017 explorer is 7 and a half years old, gets the oil changed every 1,500-2,000 miles by dealer techs only. Engine has only been revved over 4k once, usually keep it at under 2k aside from when we're accelerating from a stop. Never towed with it, never will. Try to prevent carrying too much weight inside as well. Has 25k on it, even with that low mileage, we're thinking about getting the coolant flushed and trans fluid changed out.

The end result is a car that's never had an issue. The closest it's come to having one is we had to replace the factory 12 volt battery after 6 and a half years. That's it. Even the tires are original. Because we take care of it.
 

bringbackthe70s

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Any of my "I'd switch to a Toyota if..." scenarios will never happen so I'll just enjoy my Maverick, which I couldn't be happier with.
 

Bear

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I would make the switch / consider it only if it's price competitive, fits in my garage and gets the same mpg as my Maverick hybrid.
 
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wax87

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Toyota dealers look like they are going out of business. No new vehicles. Just used.
I doubt a hybrid Toyota, North of $60K will draw many Mav customers away.
 

cavemold

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I would make the switch / consider it only if it's price competitive, fits in my garage and gets the same mpg as my Maverick hybrid.
Probably looking at 45k base hybrid
 

maverickeric

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Yeah, Toyotas/Hondas are nothing special for a reliability standpoint from our experience. They haven't lasted as long as most of our Ford's/kias. I know multiple people who's least reliable car was a Honda. Toyota/Honda are pretty close to the bottom of my list for brands I'd buy used, here's why.

I've found they're the go to brands for non car people who know nothing about cars, and by extension, car maintenance. My friends 2012 civic with 85k on it started to fall apart a long time ago. Dashboard lit up like a Christmas tree, cracks all over the windshield, interior rattling like crazy, windshield wipers are patches of loose material that make a terrible sound everytime they come on. His brothers Honda of a similar age makes a terrible screeching sound whenever it drives forward.

They fell for the Japanese cars are all reliable myth, neglected maintenance, and their cars are falling apart as a result. Whereas with Ford's, people over hype the severity of the reliability issues. So you go out of your way to take care of them. The end result is the ford's often outlast the Toyotas and Hondas.

When it comes to reliability, it's 75-80% about how the owner treats the car. Our 2017 explorer is 7 and a half years old, gets the oil changed every 1,500-2,000 miles by dealer techs only. Engine has only been revved over 4k once, usually keep it at under 2k aside from when we're accelerating from a stop. Never towed with it, never will. Try to prevent carrying too much weight inside as well. Has 25k on it, even with that low mileage, we're thinking about getting the coolant flushed and trans fluid changed out.

The end result is a car that's never had an issue. The closest it's come to having one is we had to replace the factory 12 volt battery after 6 and a half years. That's it. Even the tires are original. Because we take care of it.
I was thinking the other day how tempted I am to go for the Ridgeline because of Honda reliability. I've owned a lot of cars, from Jeep Grand cherokees, audi, 10 hondas/acuras, and a F150 and will say the honda/acuras have always held up exceptionally well. I've done all my own wrenching and would say I'm a "car person".

A fit with 140k miles and a 190k mile acura and both ride like new with minimal repairs. Grand cherokee at 180k is barely alive and worthless, older F150 with 130k has had a lot of replacement parts over the years and rust is about to take it out.

I'm hoping manufacturing has changed and the japanese reliability gap has gotten tighter to american made.
 
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$10 says the interior is still smaller than the compact Maverick.

I have no interest in Toyotas. I have always disliked their looks since the late 90s and their so called reliability has not been what I have personally witnessed.
I currently drive a 2004 Tacoma and enjoy it, but it won't last forever. I rode in a 2022 Tacoma and it was too uncomfortable. With the Tacoma you sacrifice comfort for off road capability and looks. At my age and size, that is not a good compromise. Looking forward to my hybrid maverick, but if Ford can't delivery, I hope Toyota or Nissan enters the market.
 

TaylorHu

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I'm more interested in a potential 4Runner hybrid soon. If it's based on the new Tacoma platform, but shorter (even shorter than the Mav) because of the lack of bed, but still gets mid 20+ MPG, that would be quite the overlanding beast. I'm beginning to think my Mav will never arrive, and a used 4Runner is top of my list of other vehicles. Fold down the back seats and you get a flat area that's even bigger than the Mav bed, plus it has the actual body-on-frame capability. Only thing holding me back is the abysmal gas mileage.
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