- First Name
- Brad
- Joined
- Nov 25, 2023
- Threads
- 1
- Messages
- 74
- Reaction score
- 190
- Location
- St. Louis, MO
- Vehicle(s)
- 2023 Ford Maverick XL
- Engine
- 2.0L EcoBoost
Motor Trend published an article a few days ago about touring the Ford EV center where the "Ranchero" is being built, and talking with the designers, etc. As part of the tour Ford gave them a 3D printed model of some of the truck components, that was not to scale but "directional only" (their words). The MT article shows the model after they assembled it, and some possible takeaways they had from what's visible. What struck me is how similar (to me at least) the model seemed to pictures of a truck featured in a recent Ford patent filing, where they were talking about a method for having a cargo pass-through into the passenger compartment. Here are the two pics compared:
Links to these articles:
https://www.motortrend.com/news/2028-ford-ranchero-ev-truck-everything-we-know
https://ppubs.uspto.gov/api/pdf/dow...1LTQ1OTYtOTUxOS1mMmM4Y2YwZTFmMTUiLCJleHAiOjB9
Draw your own conclusions on this.
Another thing: Several posts back, folks got into discussing how cheap the televisions, even big screens, are these days. Yes, they're cheap, because companies like Walmart/Vizio and others make their money now not on selling the TV (like the "old days"), rather it's made on selling and/or understanding the consumer's viewing habits and then targeting ads to them. The TV is just a delivery method to get personalized ads to a consumer. If Ford can make the assembly process for these trucks and other vehicles cheap enough, they could be automotive equivalents to televisions, basically being delivery mechanisms to sell subscription services like Blue Cruise, etc. to drivers at a greater profit to Ford since the vehicles would be cheaper to assemble (note, not necessarily cheaper for us to buy! LOL)
Links to these articles:
https://www.motortrend.com/news/2028-ford-ranchero-ev-truck-everything-we-know
https://ppubs.uspto.gov/api/pdf/dow...1LTQ1OTYtOTUxOS1mMmM4Y2YwZTFmMTUiLCJleHAiOjB9
Draw your own conclusions on this.
Another thing: Several posts back, folks got into discussing how cheap the televisions, even big screens, are these days. Yes, they're cheap, because companies like Walmart/Vizio and others make their money now not on selling the TV (like the "old days"), rather it's made on selling and/or understanding the consumer's viewing habits and then targeting ads to them. The TV is just a delivery method to get personalized ads to a consumer. If Ford can make the assembly process for these trucks and other vehicles cheap enough, they could be automotive equivalents to televisions, basically being delivery mechanisms to sell subscription services like Blue Cruise, etc. to drivers at a greater profit to Ford since the vehicles would be cheaper to assemble (note, not necessarily cheaper for us to buy! LOL)
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