$40K- the new norm?

[Hot Runr Guy]

After driving both the xlt and lariat for the past 2 years, I can confirm the lariat is really not worth it and tbh the truck isn’t that quality to justify 40k.

Couldn't disagree with you more. I knew a week after taking delivery of my '23 XLT that I messed-up, as soon as the ordering window opened for the '24's I ordered a Lariat.

HRG

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[710-oil-614]

After driving both the xlt and lariat for the past 2 years, I can confirm the lariat is really not worth it and tbh the truck isn’t that quality to justify 40k. I have a maverick lariat bap on order but I’m debating on picking it up. Might just wait it out till someone comes up with something better.

Have you sat in an 85k expedition? What makes that quality?

Im the opposite of you. My XLT+Lux Tremor was nice but for $5k more I’m getting into a Lariat AWD Hybrid that doubles towing capacity, trailer brake controller (7 pin connector), increases payload, adds 360 cameras, remote start, power rear window, acoustic windshield, proximity entry, push button start, projector led headlights, 13.2” infotainment, 8” driver, sync 4, activeX seats, one touch windows all around, cargo system, the B&O sound system, wireless charging pad, usb C front and rear, and I’m sure I’m missing others.

It’s well worth the spend in my opinion.

EDIT: Plus the efficiency and low cost of ownership for the hybrid drivetrain.

If I am considering an upgrade it better come with a naturally aspirated V8, rear locker, two speed transfer case w/proper gearing, as well as 4A.

With rear air bags or a complete suspension kit from flat our suspensions I can increase payload to quarter ton specs and also increase max tongue weight to make towing more enjoyable without sacrificing much if any efficiency.

 

[Packer Bill]

A decently equipped one is about $35k. At that price we can get a mid size pickup (with deals and promotions).

I am getting MY25 Maverick Lariat AWD EB with 4K towing and the Pro Trailer Assist package for $36,500. There is no way that I could find any midsize pickup with those options for under $45,000. In fact, I just priced a Ford Ranger Lariat with similar options for $50,000.

Please compare apples to apples.

 

[Leuf]

The market will figure out what the price of the Maverick should be. It was clearly too low the first couple of years. If it's too high now, they will stop selling and get marked down. They would rather have to mark them down than leave money on the table selling them too low and not having enough to meet demand or have the dealers keep marking them up and pocket the extra money.

 

[710-oil-614]

The market will figure out what the price of the Maverick should be. It was clearly too low the first couple of years. If it's too high now, they will stop selling and get marked down. They would rather have to mark them down than leave money on the table selling them too low and not having enough to meet demand or have the dealers keep marking them up and pocket the extra money.

I agree the market will dictate the price but the Maverick is never going to become cheaper. Only Tesla has a track record of lowering vehicle prices.

I’m happy for the people who got their Maverick at what they consider to be the best time and that they will no longer consider a Maverick that maxes out price at 20% less than the average new vehicle sold in the US. The base price coming in at roughly 33% less than the average new vehicle in the US.

The 2025 Maverick is not the same vehicle as the 2022-2024.

I find incredible value in the 2025 AWD Hybrid Lariat vs my 23 Tremor XLT + lux.

All those scoffing at the price of a Maverick today better baby their 2022-2024 unicorns because they won’t be able to or apparently will refuse to purchase a 2025 and beyond Maverick due to price. Gonna be the same folks buying a 2024 ranger in 2029 for $32k with 44k miles on it saying “it’s such a better deal and more truck that I need (when they don’t) than a 2029 Maverick. I only paid $26,000 for my Maverick back in 2022”

 

[Tim d]

Happy holidays, fellow MTC fans- I wanted to share my thoughts as an early Maverick enthusiast. I waited over a year for my 2022 Maverick XLT FX4, and I'm surprised by the current pricing. I originally bought my truck for $27,000, but now I see new models priced closer to $40,000. When I recently configured my exact model with the FX4 package, the total came to $35,300—about $8,000 more than I paid in 2022.

While inflation explains some of this increase, we're in a new era of Maverick ownership. With many four-wheel-drive options available for around $45K (F150/Ranger, etc.), I'm curious if others think Maverick's pricing has affected its position in the market. I have a 2025 Tremor on order with a locked-in price of $41 K, but at that number, it is an entirely different framework when I look at what else is available for that price. Now, you truly want to have a Maverick versus buying one because that is what you can afford.

I posted about this last year. The Maverick was originally listed at $ 19,995. And that is what sparked my initial interest. i know that was for an xl. I paid 32 for my xlt with lux pkg,but these trucks sure have creeped up in price!

 

[Stupak]

pay no attention to the $5K down payment,,,,,

HRG

HRG—If you spend time looking around offers, you can certainly get a 4 x 4 F150 for $45,000. If you pick apart every offer, you'll find holes in everything. My friend, if you truly want a different truck than a Maverick, you should buy one. Even still, I bet you could get this one for $45k, even at $50k compared to a Maverick Lariat now running at $44K, which is a big jump in value. Since this is Maverick chat, let's not talk about F150 any longer. I was just trying to help you.

There is so much dishonesty from forum readers on here. That is not a 45k truck. It’s for sale for 49k and the price advertised assumes a 4k down payment. After the advertised price, you can add $980 in dealer fees. Look at the cost break down.

Here’s the window sticker on this truck. My XLT Maverick sticker price is $36k. About 15k less than the f150
https://www.windowsticker.forddirect.com/windowsticker.pdf?vin= 1FTEW2LP4RFB92672

A lot of people are complaining about the price increase of their vehicle but there was not an AWD hybrid to compare it to prior to 25’
And then people say you can buy an f150 for just 10k more. Yes that’s 10k more. And the f150 gets less than 20MPG.

There is not a 30k truck on the market to compete with the Maverick.

You can’t compare apples to oranges and say they are similar.
Bob

I completely agree that the all-wheel-drive hybrid's value proposition, which can be purchased stripped down for approximately $30,000, is outstanding. However, my point is that when you're paying in the mid-$40,000s for a Maverick (Lariats, Lobos, and Tremors), there are other trucks worth considering.

Lastly, many people prefer a smaller truck rather than a larger one, so price isn't the only determining factor.

 

[William Buckman]

It is expensive, but what else is in same price category with same features?

Hopefully, when (if) the Toyota Stout comes out, there'll be some competition. Maverick still rules for compact truck and can set the price. If tariffs go up on the Mexican made truck, Toyota has various plants here in the states to build. I worked at Toyota KY plant 25 years.

 

[FreedomPenguin]

Hopefully, when (if) the Toyota Stout comes out, there'll be some competition. Maverick still rules for compact truck and can set the price. If tariffs go up on the Mexican made truck, Toyota has various plants here in the states to build. I worked at Toyota KY plant 25 years.

I’ve been waiting for years, hasn’t came so I’m happy enough w this offering

 

[710-oil-614]

Even still, I bet you could get this one for $45k, even at $50k compared to a Maverick Lariat now running at $44K, which is a big jump in value.

How are you getting to $44k for a Maverick Lariat? If you're going to add 10% to the Maverick's MSRP you have to do the same for any other vehicle you're comparing it to.

My Lariat AWD Hybrid 4K Tow and Moonroof is $39,300.

Here is an example of the F-150s available in my area (Central Ohio) for the same price. To be fair - I did spec 4WD so this has 4L, 4H, and a rear locker - but it doesn't come with 4A and that is ALL you get.

https://www.cars.com/vehicledetail/2d5089d9-4dad-4f75-a4b1-4614a22089b2/

 

[710-oil-614]

Hopefully, when (if) the Toyota Stout comes out, there'll be some competition. Maverick still rules for compact truck and can set the price. If tariffs go up on the Mexican made truck, Toyota has various plants here in the states to build. I worked at Toyota KY plant 25 years.

Unfortunately tariffs apply to raw materials as well and any Toyota stout built here won't be made of all American parts and will be impacted by any tariffs set in place.

Same thing with the "USA built" Ranger. The raw materials it is assembled with will be subject to tariffs and will be impacted.

The Maverick and Bronco Sports aren't going to be the only vehicles in Ford's line up that will see a very sharp increase in price. Same for Toyota and every other auto manufacturer as there is no all American made vehicle both parts and labor.

 

[KEMeyer]

I'd say today's price reflects inflation plus the normal effect of supply and demand in a free market economy. Even at $40K the Maverick is exactly what I need for light occasional hauling, 90% town driving, and about 3K miles per year. I sold a perfectly good 2018 F-150 Lariat to buy my Mav, and my 76 year old shoulders and back dearly appreciate the lower bed.

 

[Tony Po 480]

Ford is basically competing against itself at a 40K price point. Curious business decision

 

[zen_]

It will be interesting to see what the actual prices are for vehicles on the dealer lots are in 6-9 months down the road. The net price of a bare-bone XLT hybrid only went up $500 year to year, but you do objectively get more features (e.g. sync4) for that $500, whether you want them or not.

I'm just glad that Ford makes this vehicle, otherwise I would probably be driving a Corolla hybrid that does a lot less, and judging by Toyota's recent problems, may not have even been a better vehicle actually.

 

[TwoTone]

I have had a Matrix, a Camry and a RAV4. One recall in 14 years for 1 car. I still have the RAV. I will need it when the Ford dies.

So, what, that's the Toyota of yesterday, not today.

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