Isn't that how it used to be for the most part? You decided you wanted a new car or truck and went to your local dealer and test drove a few to pick out what you would be happiest with and then bought whatever was best pick they had on the lot....
I am 50 years old and have bought a ton of new cars and trucks over my lifetime and I have never before custom ordered a vehicle till the mess Covid created. The closest I have come to that was maybe finding a vehicle I really liked at a local dealer but wanted a different color and would have the dealer try to locate one in the color I wanted at a different dealer and them do a dealer swap so my dealer could sell me the one in the color I wanted.
It isn't like there is a ton of variation in Mavericks. 3 trim levels, two power trains, 2wd or 4wd, and color changes. It is a far cry from the variation in say a Ford Super duty or even F150.
I bet once we get to a point where there is minimal or no mark ups on unsold / unclaimed trucks and especially once you see used ones going for under MSRP at places like Carvana or Carmax, people will be able to find a maverick they can be happy with, even if it isn't what they would have ordered exactly
Of the 7 new cars I've bought, starting with the first one, a '92 5.0 Mustang, 5 of them have been special ordered. And one I would have ordered, but there happened to be just what I wanted at a nearby dealer. Cars don't have as many options as they used to, and trucks are moving that way quickly... But still, if I'm going to pay that much money for something, I want what I want, not what happens to be available. Especially since that usually entails paying for something that I really don't want. I will pay (and have paid) more to not have something that I don't want.
The people that are waiting, sometimes for many months, don't seem to be willing to settle in this case either.
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