March Maverick Production - 5,400 Units

[pa-outdoorsman]

One interesting tidbit from last night's YouTube live stream with @fordvideoguy was the number of Mavericks Ford intends to produce this month. Tim said it is 5,400 units, which is down from February and also down from a previously stated goal of 6,000.

As Tim noted in the video, if you assume roughly the same production level for the six months remaining in MY22, Ford will produce another 30,000-32,000 Mavericks before switching over to MY23 production.

Bottom line for guys like me who ordered in January: not optimistic about receiving a truck this year. Granted, none of us know exactly how many orders Ford has, but I have to believe the number was FAR in excess of 45,000-50,000, which looks like the total number of MY22 Mavericks Ford will produce.

Sponsored

 

[DJF]

One interesting tidbit from last night's YouTube live stream with @fordvideoguy was the number of Mavericks Ford intends to produce this month. Tim said it is 5,400 units, which is down from February and also down from a previously stated goal of 6,000.

As Tim noted in the video, if you assume roughly the same production level for the six months remaining in MY22, Ford will produce another 30,000-32,000 Mavericks before switching over to MY23 production.

Bottom line for guys like me who ordered in January: not optimistic about receiving a truck this year. Granted, none of us know exactly how many orders Ford has, but I have to believe the number was FAR in excess of 45,000-50,000, which looks like the total number of MY22 Mavericks Ford will produce.

I agree based on the declining #s built, not hard to see that there is no way in hell Ford will get all of their 22 orders built. I'm trying to decide if I want to wait for over a year for a Maverick.

 

[Rojo]

At that rate, I doubt they would be able to get all of the MY22 orders done in MY23, my guess is they had over 100k orders as the Bronco had about 125k orders in 2021 and it's a much more expensive vehicle.

 

[pa-outdoorsman]

I agree based on the declining #s built, not hard to see that there is no way in hell Ford will get all of their 22 orders built. I'm trying to decide if I want to wait for over a year for a Maverick.

At current production levels, it's not out of the realm of possibility to think it may take 18 months from order to delivery. Sad to say, but it is what it is. I'll likely ride it out as long as I can, as there is no other vehicle that seems as well suited to my needs and the extra time just gives me more opportunity to squirrel away money toward the truck, or save for an alternative vehicle should the need arise.

 

[DJF]

At current production levels, it's not out of the realm of possibility to think it may take 18 months from order to delivery. Sad to say, but it is what it is. I'll likely ride it out as long as I can, as there is no other vehicle that seems as well suited to my needs and the extra time just gives me more opportunity to squirrel away money toward the truck, or save for an alternative vehicle should the need arise.

18 months???? Geeez, there is no way I'm staying committed to that timeline. Life is too short.

 

[pa-outdoorsman]

18 months???? Geeez, there is no way I'm staying committed to that timeline. Life is too short.

Well, I could be wrong. But if I am, someone explain how. Again, you have to make some assumptions here, as Ford will not say how many Maverick orders exist. However, if you assume at least 100,000 orders on the books, and only 50,000 units being produced for a year, then 18 months is a very reasonable time frame.

And remember, that's for those of us who have orders on the books TODAY. For those who begin ordering MY23s when the order banks open in August, they will go to the back of the line, and if production levels can't ever rise above order levels, the lead times will only get worse as time goes on. It's a pretty depressing outlook, to be honest...

@fordvideoguy, do you think I'm way off base here?

 

[Shakesbear]

Well, at least my coupe is long paid for, and I never thought about selling it until the Maverick made an entrance to the motorworld. I love my coupe (and may still keep it instead of selling it) and have no problem driving it for 5 more years. I'd like to have the Mav I ordered at the beginning of Nov, but if it takes a year, meh, mox nix

 

[coherent]

I ordered an hybrid XLT lux/360 in August so hoping to see a build date soon. I too have considered cancelling and going with something else. An elk totaled my daily driver last August and I average about a 100 miles a day for work. I need a commuter and not really a truck (I already have an F250) , but every time I start looking at other vehicles nothing else comes close to the gas mileage, options, appeal or price for the money. Since I'm an August order I'm pretty sure I'll get my truck by this summer, but seeing all the folks who ordered in June and July that are still waiting for a build date is pretty depressing and I feel their pain. Like others I was told by the end of the year when I placed the order. Silly me for assuming they meant the end of 2021!

 

[WannaMav]

More encouraging is that the builds are scheduled to be 50/50 hybrid/ecoboost, rather than 40/60.

Expect that as the number of unscheduled ecoboosts diminish further that ratio will skew even more heavily to hybrids.

 

[fordvideoguy]

Well, I could be wrong. But if I am, someone explain how. Again, you have to make some assumptions here, as Ford will not say how many Maverick orders exist. However, if you assume at least 100,000 orders on the books, and only 50,000 units being produced for a year, then 18 months is a very reasonable time frame.

And remember, that's for those of us who have orders on the books TODAY. For those who begin ordering MY23s when the order banks open in August, they will go to the back of the line, and if production levels can't ever rise above order levels, the lead times will only get worse as time goes on. It's a pretty depressing outlook, to be honest...

@fordvideoguy, do you think I'm way off base here?

The way I look at it is I'd rather be in line right now than to order a 23 and be to the back of the line at that time. I would get my vehicle a lot sooner if I keep my 22 order that gets moved to 23 then to cancel it and then wait for all the orders to be made which may never happen if it continues like the Bronco did and getting more orders for 23 than you're gonna be way behind the ball game when it comes to having your vehicle built in 2023 model year.

Also the brand manager told me that if there were no constraints they could build all of the current 22 model year orders by the end of 2022 production. But the reason orders will get pushed to 23 is because of the orders that have the Luxury package and the co pilot 360 package and other bed accessories.

 

[SeanBonham]

I ordered an hybrid XLT lux/360 in August so hoping to see a build date soon. I too have considered cancelling and going with something else. An elk totaled my daily driver last August and I average about a 100 miles a day for work. I need a commuter and not really a truck (I already have an F250) , but every time I start looking at other vehicles nothing else comes close to the gas mileage, options, appeal or price for the money. Since I'm an August order I'm pretty sure I'll get my truck by this summer, but seeing all the folks who ordered in June and July that are still waiting for a build date is pretty depressing and I feel their pain. Like others I was told by the end of the year when I placed the order. Silly me for assuming they meant the end of 2021!

Same Aug 30th Hybrid LuX 360 Moon Roof. Priority 2 at this point, but who knows how long until we get our trucks. I have been looking elsewhere, but it is a TERRIBLE market to buy a car right now...

 

[projectvortex]

More encouraging is that the builds are scheduled to be 50/50 hybrid/ecoboost, rather than 40/60.

Expect that as the number of unscheduled ecoboosts diminish further that ratio will skew even more heavily to hybrids.

Good hopeful thinking, which is what we all need at this point, for many reasons. Public estimates (analysts and financial wizards) expected 80-90,000 sold 2022 units. Ford has some making up to do, but with many global headwinds.

 

[DJF]

Well, I could be wrong. But if I am, someone explain how. Again, you have to make some assumptions here, as Ford will not say how many Maverick orders exist. However, if you assume at least 100,000 orders on the books, and only 50,000 units being produced for a year, then 18 months is a very reasonable time frame.

And remember, that's for those of us who have orders on the books TODAY. For those who begin ordering MY23s when the order banks open in August, they will go to the back of the line, and if production levels can't ever rise above order levels, the lead times will only get worse as time goes on. It's a pretty depressing outlook, to be honest...

@fordvideoguy, do you think I'm way off base here?

There is the hocus pocus voodoo black magic blind luck factor in all of this, dealer allocations. To assume my 22 reordered as a 23 will be in the "front of the line" is a gamble at best. And, for the wait, I am not compromising on what I want. CoPilot 360 I can do without as well as the SIBL, but I'm stuck with both as I want everything else in the Lux package.

 

[projectvortex]

The way I look at it is I'd rather be in line right now than to order a 23 and be to the back of the line at that time. I would get my vehicle a lot sooner if I keep my 22 order that gets moved to 23 then to cancel it and then wait for all the orders to be made which may never happen if it continues like the Bronco did and getting more orders for 23 than you're gonna be way behind the ball game when it comes to having your vehicle built in 2023 model year.

Also the brand manager told me that if there were no constraints they could build all of the current 22 model year orders by the end of 2022 production. But the reason orders will get pushed to 23 is because of the orders that have the Luxury package and the co pilot 360 package and other bed accessories.

In other words, parts and chips constraints still. Wonder what the possible shortage of Nickel will do to the electric battery world.

 

[pa-outdoorsman]

The way I look at it is I'd rather be in line right now than to order a 23 and be to the back of the line at that time. I would get my vehicle a lot sooner if I keep my 22 order that gets moved to 23 then to cancel it and then wait for all the orders to be made which may never happen if it continues like the Bronco did and getting more orders for 23 than you're gonna be way behind the ball game when it comes to having your vehicle built in 2023 model year.

Also the brand manager told me that if there were no constraints they could build all of the current 22 model year orders by the end of 2022 production. But the reason orders will get pushed to 23 is because of the orders that have the Luxury package and the co pilot 360 package and other bed accessories.

I agree with you on that, Tim. There is absolutely ZERO reason to cancel an order. You have nothing to lose riding it out. Better to hold your place in line than leave and start over in the back. You can always decline your truck when it arrives (whenever that is), but if you give up, you'll never get that chance. Besides, dealers are never going to "cancel" the order anyway. They'll just take the truck when it arrives and sell to the highest bidder.

I find your comment from the Maverick brand manager interesting. If he's telling you the truth -- no reason to believe he isn't -- then perhaps Ford did not have the 80,000-100,000 orders everyone is assuming. Maybe it really is only 50,000-60,000 orders. But unless/until Ford lets that information out of the bag, we are all left to speculate...

Sponsored