[Dealer Memo] Not all 2022 Mavericks will be built. Update on Maverick Retail Order Scheduling, Customer Options and Order Amendment

[pa-outdoorsman]

We can't really answer that since Ford is keeping order numbers secret, and the membership of this forum is pretty small compared even to the number of Mavericks built so far. All we can reliably say is Ford planned to build 40% of all Mavs as hybrids, 60 % of all as Ecoboosts, and has so far built 0% of my order.

But my understanding is that 60 percent of Maverick orders are hybrids. So, they are 20 percent short on fulfilling those hybrid orders, right?

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[Turtle]

The assumption here is that Ford won't be able to fill (almost) all the orders. That may be true, but it may not. If Ford cut off ordering (almost) in time, then they will be able to fill (almost) all the orders -- possibly minus some options. We don't know if they did, but we'll find out eventually.

The allocation issue seems to me more related to when an order will be filled than it is to if an order will be filled. Ford's memo says: "the priority for remaining production will go to unscheduled Maverick retail orders." To me, that means that they are attempting to match production to existing retail orders and that the trucks will eventually go to those retail orders regardless of any allocation scheme.

It's hard for me to believe that Ford would say "Yes, you have the orders. And, yes, we have the trucks. But we're not going to send them to you because you don't have allocation."

I can't say that for sure, but when I read the memo that is what I see.

Let’s keep in mind that the memo was sent to the dealers and what it said was if the order meets the parts on hand and if (the big if) you have allocations we will fill the order. It was a dealer memo not a consumer memo.

 

[DryHeat]

The question is if Ford's estimated build capacity per month was estimated correctly. In November, everyone was saying that Ford was RAMPING up production.. possibly double. If I remember correctly December was a decrease in production (Christmas) and January really wasn't all that much better and I'm suspecting that February won't be good either. It's very possible that they won't even be close.

December was a low month, as you said. Maverick production was 5491 and then went up to 7842 in January. That's an increase of about 43% from December to January. And January was also 24% above November and 16% above October (the previous best month).

So production does appear to be ramping up. We'll see what happens in February, but the numbers so far this year are going in the right direction.

 

[pa-outdoorsman]

Does this apply if you are pushed back?

Ford is also offering a new private offer incentive designed to financially reward those customers for their patience. The offer, which the automaker calls the “22 Model Year Transition Customer Satisfaction Private Offer Program,” is unadvertised and applies to nine different models, with 0 percent financing in some instances and rebates of up to $3,500 for those forced to wait for a 2022 model year vehicle.

Source?

 

[Turtle]

There is any easy cure for "allocations" if you have to roll your order into 2023. Just order the same thing from a bunch of dealers, large or small near or far.
As long as you are not putting out a bunch of cash then why not?

You should not do that because Ford will build a bunch of trucks that turn into STOCK units when you do not fulfill the agreement. Ford will sell a truck, the dealer will get ADM but some poor fool will be standing with no truck cause his order can’t be built.

 

[DryHeat]

Let’s keep in mind that the memo was sent to the dealers and what it said was if the order meets the parts on hand and if (the big if) you have allocations we will fill the order. It was a dealer memo not a consumer memo.

I don't think it actually said that.

What it said was that "remaining production will go to unscheduled Maverick retail orders based on the date they were submitted by the customer’s Ford dealership, vehicle model and configuration selected, part availability, and the number of vehicles the customer’s Ford dealership receives:" It then expanded on the factors, listing Dealer Allocation as the fourth of four.

You could read that to mean that allocation is a make-or-break requirement (as you do), or you could read it to mean that allocation is only one of the factors they take into account. If it's the latter, and if Ford produces enough trucks to cover most orders, then allocation may not end up being a very big factor.

Also, keep in mind that Ford controls future allocations. Dealers don't even know very far in advance what their allocation will be. My guess is that Ford will allocate future production to those dealers who have retail orders that match what Ford can build. I'm hoping that future production is enough to cover most of the existing retail orders, but only time will tell.

 

[Dun4791]

The assumption here is that Ford won't be able to fill (almost) all the orders. That may be true, but it may not. If Ford cut off ordering (almost) in time, then they will be able to fill (almost) all the orders -- possibly minus some options. We don't know if they did, but we'll find out eventually.

The allocation issue seems to me more related to when an order will be filled than it is to if an order will be filled. Ford's memo says: "the priority for remaining production will go to unscheduled Maverick retail orders." To me, that means that they are attempting to match production to existing retail orders and that the trucks will eventually go to those retail orders regardless of any allocation scheme.

It's hard for me to believe that Ford would say "Yes, you have the orders. And, yes, we have the trucks. But we're not going to send them to you because you don't have allocation."

I can't say that for sure, but when I read the memo that is what I see.

I sure hope the way you see it, is the way it happens.

Like you said, we’ll find out eventually.

 

[Turtle]

I don't think it actually said that.

What it said was that "remaining production will go to unscheduled Maverick retail orders based on the date they were submitted by the customer’s Ford dealership, vehicle model and configuration selected, part availability, and the number of vehicles the customer’s Ford dealership receives:" It then expanded on the factors, listing Dealer Allocation as the fourth of four.

You could read that to mean that allocation is a make-or-break requirement (as you do), or you could read it to mean that allocation is only one of the factors they take into account. If it's the latter, and if Ford produces enough trucks to cover most orders, then allocation may not end up being a very big factor.

Also, keep in mind that Ford controls future allocations. Dealers don't even know very far in advance what their allocation will be. My guess is that Ford will allocate future production to those dealers who have retail orders that match what Ford can build. I'm hoping that future production is enough to cover most of the existing retail orders, but only time will tell.

Easy for you to say - according to your signature line your truck should arrive tomorrow. I certainly hope it does.

 

[C J Cox]

Just call Ford and have them confirm your order, it only takes a few minutes.
(800) 392-3673
The confirmation doesn't mean it will get built, but it tells you your order is in the system.

I called Ford using the toll-free number provided a short time ago. My January 27, 2022 order is in the system awaiting VIN assignment.

The rep also told me I have a PCO that expires 1/3/2023.

She gave me the PCO number and said I need to contact the dealer to get offer details. She was unable to get the amount or if it could be applied to the Maverick order.

I emailed my salesperson and have not received a reply.

 

[Delzona]

December was a low month, as you said. Maverick production was 5491 and then went up to 7842 in January. That's an increase of about 43% from December to January. And January was also 24% above November and 16% above October (the previous best month).

So production does appear to be ramping up. We'll see what happens in February, but the numbers so far this year are going in the right direction.

Two other things that might affect Maverick output is Bronco Sport production, which I'm not sure how that's figured into throughput for the factory. Does making more Mavericks mean less Broncos and vise versus or no effect at all. Then there's the South American market, which recently was posted as having 300 EcoBoosts made for it. How many more are slated for that market in MY22? Because that's critical supplies going elsewhere and might I point out, yet again, these orders were placed well after many here on MTC placed there's! More moving parts in the Rube Goldberg machine!

 

[Turtle]

Two other things that might affect Maverick output is Bronco Sport production, which I'm not sure how that's figured into throughput for the factory. Does making more Mavericks mean less Broncos and vise versus or no effect at all. Then there's the South American market, which recently was posted as having 300 EcoBoosts made for it. How many more are slated for that market in MY22? Because that's critical supplies going elsewhere and might I point out, yet again, these orders were placed well after many here on MTC placed there's! More moving parts in the Rube Goldberg machine!

And according to the article i read there are more on the way to South America. Luckily they only get EB’s. I think awhile back Johnny (Johny’s Car Care) posted a build expectation for MY22 and the number of Maverick to be built per month starts decreasing. I will see if I can find the YouTube reference.

 

[KungFuGrip]

Having thought about the options suggested by the "Dealer Letter Template" a little bit, I think we're overlooking the most significant constraint: What is best for the revenues and profits of the Ford Motor Company.

In other words, an XLT with both Lux AND CP360 is profitable enough, when considering parts availability, to be prioritized for scheduling from here on out. If you're buying anything with a lower spec than that, then you're better off making the truck as simple as possible if you want it to get built this year.

I'm going to take that as a hopeful sign for my order.

From this morning.




Dealer Letter Template
RETAIL ORDER AMENDMENT RECOMMENDATIONS
For those retail orders that have been delayed due to capacity constraints on the optional features and
packages listed above, please find the recommended order changes below.
Order Combination Recommended Change

1 Spray-In Bedliner without XLT/Lariat Luxury Package Remove Spray-In Bedliner
2 Hard Tri-Fold Tonneau Cover w/o XLT or Lariat Luxury Package Remove Tonneau Cover
3 Cargo Management System w/o XLT or Lariat Luxury Package Remove Cargo Management System
4 Bed Extender w/o XLT or Lariat Luxury Package Remove Bed Extender
5 Bed Tray w/o XLT or Lariat Luxury Package Remove Bed Tray
6 Co-Pilot360 w/o XLT or Lariat Luxury Package Remove Co-Pilot360
7 XLT Luxury Package w/o Co-Pilot360 Remove XLT Luxury Package
8 Co-Pilot360 w/o Lariat Luxury Package Remove Co-Pilot360
9 Lariat Luxury Package Remove Lariat Lux Package but keep Co-Pilot360
10 Lariat Luxury Package Remove Lariat Lux Package and Co-Pilot360

 

[Ingland]

Wondering this myself. I'm a late September First Edition order with no build date yet.

I checked in with @fordvideoguy . He said basically, do not lose heart! the First Editions can only be built in MY22. I'm a late November (talk about getting in late!), but I'm a confirmed order. I call the Ford line about every two weeks. They are an awesome group of people. They work hard; don't give them a tough time!

 

[Mike]

Source?

Ford Authority.Don’t see why it would not apply to Mav orders as well.

https://fordauthority.com/2021/10/f...nnot-fulfill-some-2021-model-year-orders/amp/

 

[Maverickish]

One thing that confuses me: Based on what the memo recommends, is CP360 NOT a constraint when combined with XLT Luxury package? The wording on points #6 and #7 is very specific...

I have a November order Hybrid XLT + CP360. Just wondering if I should take 360 off to increase my chances of getting a 2022 Mav?

6 Co-Pilot360 w/o XLT or Lariat Luxury Package Remove Co-Pilot360
7 XLT Luxury Package w/o Co-Pilot360 Remove XLT Luxury Package

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