If they already can't build them then whats the difference. They can focus on just the ecos or the bronco sport until they get enough chips in to build the hybrids in bulk again. The employees would still have a job.
I'm going to make a bet here that within 7 months they'll be producing some hybrids before August and the cutoff for the MY 22. Never mind....... I should have just let your comment go.
and hopefully the Maverick email will come like a surprise one day!
I must be blind... trifocals and all... Don't see it. Anyhow dealer says mine is on track got mid-march. Missed the delays, 'he said' .
I really don't know how complicated the process of putting in the chips would be. There's been some discussion about whether Ford does much in the way of testing each truck. People who claim to have experience say both "Yes they do" and "No they don't."
Don't assume chip receivables will be 100% fulfilled just by waiting. They will likely trickle in throughout 2022. Many industry analysts predict the bottleneck won't really be relieved until 2023.
Low price does not equal low margin %. Its sometimes easier to make good margin on the cheaper products. For fun, lets say a base $10k car and a base $50k car have the same margin 10%. And a $1k option on both is 30%. If both vehicles get equiped with the same option the Cheap car is at 11.8% Margin and the expensive car margin is only at 10.4%.As I'm sure we all understand, FMC is in the business of building a product to sell that is profitable to the bottom line for the almighty shareholders!
If the quarter is not profitable to a certain level, then the executives and their feeder support team (mid level management, yes people etc) don't get their nice bonuses for their vacations and purchases to keep the wife's and mistresses happy!!
You can be sure with the buying power of FMC, if chips can be acquired, they will be. However, they have to be smart (quarterly earnings in mind) and distro the chips across all of their product lines...Decisions do go into this, like profit margins (most profitable models, demand, mutiny of the customers) etc.
We chose to order an economically priced vehicle so with that comes the understanding, that FMC will definitely deliver the product, but will distribute the chips in a way that makes sense to the bottom line.
We have to understand that we are not the profit margin leaders...so give them time....PLUS we want the company to remain strong so our product can be supported throughout its life with a stable brand! We will get our Mavericks at some point!
Maverick orders are like watching your 401k...don't check it daily...or you'll go crazy....check it quarterly...
Thanks for reading my rant...it helps me to remember what I preach too... LOL
Did you not actually listen to what he said during the video? or did you just rely on the snippet of what someone else said?Brutal. I am in the time frame so it sounds like my 2022 won’t arrive until 2023
Yes, of course Ford would rather have $5k over $1k. However, overall margin % is a very very important number as well, just as CAFE standards are an important number. Many posters are saying "Ford won't build mavericks because Ford only wants to build high margin vehicles". That logic does not follow. Mavericks might have a comparable or better margin than pricier vehicles.
david was my guy
