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Scupking

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You are joking right ? Ford would idle a plant for 7 months ? Put employees on layoff ?
If they already can't build them then whats the difference. They can focus on just the ecos or the bronco sport until they get enough chips in to build the hybrids in bulk again. The employees would still have a job.
 

Redneck Garage

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If they already can't build them then whats the difference. They can focus on just the ecos or the bronco sport until they get enough chips in to build the hybrids in bulk again. The employees would still have a job.
I'm going to make a bet here that within 7 months they'll be producing some hybrids before August and the cutoff for the MY 22. Never mind....... I should have just let your comment go.
 

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As I'm sure we all understand, FMC is in the business of building a product to sell that is profitable to the bottom line for the almighty shareholders!

If the quarter is not profitable to a certain level, then the executives and their feeder support team (mid level management, yes people etc) don't get their nice bonuses for their vacations and purchases to keep the wife's and mistresses happy!!

You can be sure with the buying power of FMC, if chips can be acquired, they will be. However, they have to be smart (quarterly earnings in mind) and distro the chips across all of their product lines...Decisions do go into this, like profit margins (most profitable models, demand, mutiny of the customers) etc.

We chose to order an economically priced vehicle so with that comes the understanding, that FMC will definitely deliver the product, but will distribute the chips in a way that makes sense to the bottom line.

We have to understand that we are not the profit margin leaders...so give them time....PLUS we want the company to remain strong so our product can be supported throughout its life with a stable brand! We will get our Mavericks at some point!

Maverick orders are like watching your 401k...don't check it daily...or you'll go crazy....check it quarterly... :D and hopefully the Maverick email will come like a surprise one day!

Thanks for reading my rant...it helps me to remember what I preach too... LOL
 
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cjwagner

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When you get into the track your order page, there's a spot down closer to the dealership info. Along the tracker it still says TBD, but down a bit is a spot that says Vehicle Details, and says your order info and there's a spot that says Estimated Delivery.
I must be blind... trifocals and all... Don't see it. Anyhow dealer says mine is on track got mid-march. Missed the delays, 'he said' .
 

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DryHeat

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Putting chips in cars seems a simple process - if that was the only thing left to do to get the trucks on a train then likely they'd be all in on it - that's big money sitting in the desert. There's probably other things to do after the chips are in place including validation and readiness tests on each vehichle. ON the other hand putting the chips in on many thousands of trucks sitting there might not move the process along much quicker as there may be lack of xport trucks to get them on the way here.
I really don't know how complicated the process of putting in the chips would be. There's been some discussion about whether Ford does much in the way of testing each truck. People who claim to have experience say both "Yes they do" and "No they don't."

As for lack of export trucks, the Mavericks are brought north from Hermosillo by train so that shouldn't be a problem.
 

Old Ranchero

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If they already can't build them then whats the difference. They can focus on just the ecos or the bronco sport until they get enough chips in to build the hybrids in bulk again. The employees would still have a job.
Don't assume chip receivables will be 100% fulfilled just by waiting. They will likely trickle in throughout 2022. Many industry analysts predict the bottleneck won't really be relieved until 2023.
 

edcrawfordlv

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As I'm sure we all understand, FMC is in the business of building a product to sell that is profitable to the bottom line for the almighty shareholders!

If the quarter is not profitable to a certain level, then the executives and their feeder support team (mid level management, yes people etc) don't get their nice bonuses for their vacations and purchases to keep the wife's and mistresses happy!!

You can be sure with the buying power of FMC, if chips can be acquired, they will be. However, they have to be smart (quarterly earnings in mind) and distro the chips across all of their product lines...Decisions do go into this, like profit margins (most profitable models, demand, mutiny of the customers) etc.

We chose to order an economically priced vehicle so with that comes the understanding, that FMC will definitely deliver the product, but will distribute the chips in a way that makes sense to the bottom line.

We have to understand that we are not the profit margin leaders...so give them time....PLUS we want the company to remain strong so our product can be supported throughout its life with a stable brand! We will get our Mavericks at some point!

Maverick orders are like watching your 401k...don't check it daily...or you'll go crazy....check it quarterly... :D and hopefully the Maverick email will come like a surprise one day!

Thanks for reading my rant...it helps me to remember what I preach too... LOL
Low price does not equal low margin %. Its sometimes easier to make good margin on the cheaper products. For fun, lets say a base $10k car and a base $50k car have the same margin 10%. And a $1k option on both is 30%. If both vehicles get equiped with the same option the Cheap car is at 11.8% Margin and the expensive car margin is only at 10.4%.
 

hcforde

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Low price does not equal low margin %. Its sometimes easier to make good margin on the cheaper products. For fun, lets say a base $10k car and a base $50k car have the same margin 10%. And a $1k option on both is 30%. If both vehicles get equiped with the same option the Cheap car is at 11.8% Margin and the expensive car margin is only at 10.4%.

...uhhh... and 11.8% of 10,000 is $1,180 and 10.4% of $50,000 is $5,200. So higher margin does not contribute to a higher bottom line. Which margin would you rather have in your own pocket? Now if you can build 5 or more $10,000 cars in the same time frame as building 1 $50,000 car then you have a different scenario.

That is the blend a manufacturing company has to deal with if there are shortages of components. Build the most profitable first then build as many of the others as possible according to other parameters. Those other parameters may include allocation per dealer or region, shipping(also a profit center), etc.
 
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hcforde

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Brutal. I am in the time frame so it sounds like my 2022 won’t arrive until 2023😵💫
Did you not actually listen to what he said during the video? or did you just rely on the snippet of what someone else said?

Go and listen to what he had to say.
 

edcrawfordlv

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...uhhh... and 11.8% of 10,000 is $1,180 and 10.4% of $50,000 is $5,200. So higher margin does not contribute to a higher bottom line. Which margin would you rather have in your own pocket? Now if you can build 5 or more $10,000 cars in the same time frame as building 1 $50,000 car then you have a different scenario.

That is the blend a manufacturing company has to deal with if there are shortages of components. Build the most profitable first then build as many of the others as possible according to other parameters. Those other parameters may include allocation per dealer or region, shipping(also a profit center), etc.
Yes, of course Ford would rather have $5k over $1k. However, overall margin % is a very very important number as well, just as CAFE standards are an important number. Many posters are saying "Ford won't build mavericks because Ford only wants to build high margin vehicles". That logic does not follow. Mavericks might have a comparable or better margin than pricier vehicles.
 

hcforde

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Yes, of course Ford would rather have $5k over $1k. However, overall margin % is a very very important number as well, just as CAFE standards are an important number. Many posters are saying "Ford won't build mavericks because Ford only wants to build high margin vehicles". That logic does not follow. Mavericks might have a comparable or better margin than pricier vehicles.

Which is why I said, " Those other parameters may include allocation per dealer or region, shipping(also a profit center), etc. " I do tire of always having to name everything that affects the decision process there are also the wall street quarterly reports. Raw margin % as you stated is NOT a stand-alone factor in the real world.
 

michael capp

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i just today opened up a complaint with ford , woman rep said i was 100% correct about being owed the smart vincent 38274 private cash offer for 2200. seems they just wanna pocket my money.....ford corporate 1800-392-3673
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