I got it because I'm paying damn near $40k for a truck that I intend to keep for a few years - I should be able to tow a little more than he smallest U-Haul trailers if I need it or move. Also it's a sub $800 option (and even less when you negotiate the total price of the car), copilot 360 was a must add on to me, and as far as Ford goes it's like the only reasonably priced option package they have.
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