What Maverick 2025 is missing is competitors.

[Peps]

No question the Mav 2025 is a beautiful, practical, compact gas saving truck.
But it’s getting quite expensive.
The cost of the Maverick is substantial higher now, it is no longer a nice and also affordable truck. My configuration touches now tge upper 30k.
Consumers needs more options.
Where are you Chevy, Dodge, Toyota, Hyundai ?

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[fossil]

looking for a cheaper version from Toyota

 

[Falcon first]

Toyota probably waited for Ford to raise prices to where they can actually make money. Ford couldn’t have made much money on the 22’s or 23’s. Toyota is pretty proud of the new Taco, they raised it $3-$4K if you compare the SR5 from 23-24. They could easily plop a truck body on the RAV4 hybrid but would have to make it in Mexico to compete.

 

[bgn]

They don't want to compete with Ford on price.

Toyota wants to squeeze customers with their 50-55k mid trim Tacomas with vinyl seats.

Honda is asleep at the wheel.

Chevy doesn't really have a good platform for a truck like this stateside.

And on and on.

 

[colinl]

They don't want to compete with Ford on price.

That absolutely has to be the reason we have not yet seen a Hyundai Santa Cruz hybrid. They have the Tucson 1.6 turbo hybrid, after all.

Honda could do something. They probably fear taking sales from the current Ridgeline, which I'm sure is a valid concern, if it's a new truck rather than a trim level in the Ridgeline.

Toyota trying to move the Tacoma upstream definitely looks like a strategy that would fit well with a new, cheaper unibody truck. Cut off the back off a Rav4 hybrid, pull the wheelbase out 16", done. (Not really. But yeah.)

Agreed on Chevy. I bet they are doing some R&D right now, though. They missed the boat bigtime on the Blazer, but it looks like Bronco sales are already cooling. (Imagine that, sub 20 mpg open roof SUVs aren't great commuters.) I think GM could build something compelling but Ford will make hay with the Maverick at least the next 2-3 years.

 

[Scott Asheville]

Don't forget that, according to Ford itself, competition is coming from Ford. In the form of a small battery electric truck. One of the rules is to disrupt yourself before somebody else can do it.

My guess is the first competitor will be GM. Because GM hates Ford. I'm pretty sure the corporate urinals at GM have Ford emblems as an aim point.

GM's Ultium platform that would make for a great small BEV truck. Say they can deliver it for the same $35,000 they ask for the base BEV Equinox... Take away $7,500 in federal incentives and you have a $28,000 truck that never uses gasoline, never needs an oil change, etc. Over five years you save several thousand in gasoline - now you essentially have a $20,000 trucklet.

 

[Tbone289]

Where are you Chevy, Dodge, Toyota, Hyundai ?

Hyundai has arguably the closest competitor to the Maverick.

 

[KEMeyer]

I'm quite happy with the price. The 2025 Lariat is only about $700 more than I paid for my 2024, and I plan to sell mine and get the 2025 because of all the upgrades they added. I expect the move to cost $4K - $5K, but I'm ok with that.

 

[FischAutoTechGarten]

I always thought that Kia would offer a stablemate to the SantaCruz, but really emphasize the budget part of it. Get the base price w/ delivery just below $25k with a set rims that don't belong in the poor house. Would slot under the space that Maverick has now vacated.

 

[MAVRICK]

$10.58 - Today's FoMoCo closing share price ... ouch.

 

[Packer Bill]

$10.58 - Today's FoMoCo closing share price ... ouch.

Ford's recalls are killing their bottom line.

 

[ehspeakers]

I'm quite happy with the price. The 2025 Lariat is only about $700 more than I paid for my 2024, and I plan to sell mine and get the 2025 because of all the upgrades they added. I expect the move to cost $4K - $5K, but I'm ok with that.

They are pushing everyone into the Lariat, the lesser trims are substantially higher in price.

 

[PTLove]

That absolutely has to be the reason we have not yet seen a Hyundai Santa Cruz hybrid. They have the Tucson 1.6 turbo hybrid, after all.

Honda could do something. They probably fear taking sales from the current Ridgeline, which I'm sure is a valid concern, if it's a new truck rather than a trim level in the Ridgeline.

Toyota trying to move the Tacoma upstream definitely looks like a strategy that would fit well with a new, cheaper unibody truck. Cut off the back off a Rav4 hybrid, pull the wheelbase out 16", done. (Not really. But yeah.)

Agreed on Chevy. I bet they are doing some R&D right now, though. They missed the boat bigtime on the Blazer, but it looks like Bronco sales are already cooling. (Imagine that, sub 20 mpg open roof SUVs aren't great commuters.) I think GM could build something compelling but Ford will make hay with the Maverick at least the next 2-3 years.

IIRC, all of Hyundais Hybrids are produced in Korea, not the USA, so offering the Santa Cruz as a hybrid would mean importing the car, and that would make them liable to the chicken tax on those sales.

They are working on changing that though: https://www.reuters.com/business/au...nt-within-current-investment-exec-2024-05-08/

 

[Scott Asheville]

I always thought that Kia would offer a stablemate to the SantaCruz, but really emphasize the budget part of it. Get the base price w/ delivery just below $25k with a set rims that don't belong in the poor house. Would slot under the space that Maverick has now vacated.

That's been a real head scratcher to me. Why Kia didn't do their clone. Maybe because they were busy with their Tasman midsize sold Down Under? Also a total head scratcher that Hyundai/Kia haven't released a BEV or Hybrid variant of the SC, since they have both of those technologies in their stable. My best guess is that they just didn't predict enough return on investment?

 

[TwoTone]

No question the Mav 2025 is a beautiful, practical, compact gas saving truck.
But it’s getting quite expensive.
The cost of the Maverick is substantial higher now, it is no longer a nice and also affordable truck. My configuration touches now tge upper 30k.
Consumers needs more options.
Where are you Chevy, Dodge, Toyota, Hyundai ?

So you think there would come in cheaper?

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