But people cross shop things that aren't in the same class all the time if they're close to the same price. The biggest argument you hear when people are explaining why they bought a full sized truck when a midsized would be more than enough for them is "Well the full size was just a bit more, so I figured it would be silly not to go for it as I'm getting more for my money."I think they're in totally different classes honestly. If you can option a Maverick to $35k-ish (which would be absolutely absurd for this thing), it wouldnt come close to holding a candle to a base Ridgeline. The Ridgeline will always be the far more beefy, civilized, and have higher power/towing/payload.
They arent in the same class and just because you may be able to option the Maverick up close to the same cost doesnt mean anything. Its like the people that option a Tacoma up into the $40k range. I mean yea you can but why would you? The Tundra walks all over it when it comes to capabilities.
The only competition will come from the Santa Cruz but I think that will be more Ute-ish(which isnt a bad thing). The Maverick will be less nice to drive and likely not as fancy but it'll be able to occupy the slightly heavier duty crowd and fleet type buyers. The Santa Cruz will cost more to start (likely no low level fleet trims), look a lot cooler being more ute-like, and probably have better gizmos just because Hyundai is better at that. I think the Santa Cruz has a higher chance of being cross-shopped with the Ridgeline honestly. The Ridgeline is a fancy, civilized, more expensive mid-size. The Santa Cruz will be a fancy, civilized, more expensive "compact" if thats whats were gonna be calling these things.