Speculation on 2023 Model Year Maverick

[Finklejag]

Spray in or drop in bed liners will not be part of the Lux packages. Ford will remove items and raise the price.

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[Maverick2023]

Give us the auto dimming mirror

 

[JASmith]

2nd year of Bronco Sport actually had some downgrades. The Big Bend lost some features as did the Outer Banks.

Kia Soul was also decontented (downgraded) losing paint options and the EX trim lost its LED headlights and other little tidbits, but without a corresponding price decrease. Its thought they did this to push higher margin Seltos and up crossovers, since the market could bare it.

Problem with the Maverick is that it was being developed a couple years ago before vehicle manufacturers were faced with chip shortages and when consumers weren't willing to dump wheelbarrows of cash at their dealer's feet.

So hopefully Ford doesn't intentionally "sour the milk" on the Maverick in order to continue the low-production high profit margin business model and encourage more adoption of higher priced next-gen Rangers and F150s and EVs if they feel like low-margin Mavericks are cannibalizing the sales of their more profitable vehicles they could be making with those chips, since we're already warned that chip shortages will continue into 2022... a crisis for consumers but a boon for manufacturers pushing high-priced luxury vehicles and EVs.

For example, Mercedes was pleasantly surprised to learn that they are more profitable now making far less vehicles with so many days of idle plants because the vehicles they DO sell are more expensive with higher margins. For fourth quarter last year, revenue was down a whopping 7% and yet actual earnings were up, get this, 200% to 14.6 billion Euros! Lower costs plus higher prices ends up more profitable, in spite of lower production, besting profit numbers going back 14 years... which was 2008, back when we also had inflated used vehicle pricing and high gas prices and the government pushing electrified vehicle adoption with a over-inflated housing market that ended up crashing BTW.... yay. Mercedes have already announced the plan to focus production on their more expensive vehicles and EVs (which are helped by high fuel prices), and it would seem wise for Ford to follow suit and hope that chip shortages, high fuel prices, and government pushing EVs continues. Jim Farley did say they were cutting investment in ICE and putting it into EVs that would be their own division and pump production up to 2 million EVs annually in order to meet 10% adjusted operating profit margin goal.

tl;dr: Put a chip in a $30K Maverick or a $60K Lightning or MachE... hmmmm... choices!

 

[Commodorebude]

Bronco diff, trans upgrades, and Ford performance parts.

Oh and V8, a carb, long travel suspension, 2 door, and manual trans.

I believe they have at least a top gun concept using a 2.3l ecoboost I4 that cranks 295 hp. Starts around $40k.

 

[Maverickman74]

Kia Soul was also decontented (downgraded) losing paint options and the EX trim lost its LED headlights and other little tidbits, but without a corresponding price decrease. Its thought they did this to push higher margin Seltos and up crossovers, since the market could bare it.

Problem with the Maverick is that it was being developed a couple years ago before vehicle manufacturers were faced with chip shortages and when consumers weren't willing to dump wheelbarrows of cash at their dealer's feet.

So hopefully Ford doesn't intentionally "sour the milk" on the Maverick in order to continue the low-production high profit margin business model and encourage more adoption of higher priced next-gen Rangers and F150s and EVs if they feel like low-margin Mavericks are cannibalizing the sales of their more profitable vehicles they could be making with those chips, since we're already warned that chip shortages will continue into 2022... a crisis for consumers but a boon for manufacturers pushing high-priced luxury vehicles and EVs.

For example, Mercedes was pleasantly surprised to learn that they are more profitable now making far less vehicles with so many days of idle plants because the vehicles they DO sell are more expensive with higher margins. For fourth quarter last year, revenue was down a whopping 7% and yet actual earnings were up, get this, 200% to 14.6 billion Euros! Lower costs plus higher prices ends up more profitable, in spite of lower production, besting profit numbers going back 14 years... which was 2008, back when we also had inflated used vehicle pricing and high gas prices and the government pushing electrified vehicle adoption with a over-inflated housing market that ended up crashing BTW.... yay. Mercedes have already announced the plan to focus production on their more expensive vehicles and EVs (which are helped by high fuel prices), and it would seem wise for Ford to follow suit and hope that chip shortages, high fuel prices, and government pushing EVs continues. Jim Farley did say they were cutting investment in ICE and putting it into EVs that would be their own division and pump production up to 2 million EVs annually in order to meet 10% adjusted operating profit margin goal.

tl;dr: Put a chip in a $30K Maverick or a $60K Lightning or MachE... hmmmm... choices!

Thats why I asked for a carb no chips!

 

[Eagle11]

Give us the auto dimming mirror

Homelink too

 

[Red Ryder]

Problem with the Maverick is that it was being developed a couple years ago before vehicle manufacturers were faced with chip shortages and when consumers weren't willing to dump wheelbarrows of cash at their dealer's feet.

So hopefully Ford doesn't intentionally "sour the milk" on the Maverick in order to continue the low-production high profit margin business model and encourage more adoption of higher priced next-gen Rangers and F150s and EVs if they feel like low-margin Mavericks are cannibalizing the sales of their more profitable vehicles they could be making with those chips, since we're already warned that chip shortages will continue into 2022... a crisis for consumers but a boon for manufacturers pushing high-priced luxury vehicles and EVs.

tl;dr: Put a chip in a $30K Maverick or a $60K Lightning or MachE... hmmmm... choices!

Mass manufacturing economics have certainly changed. It used to be about "economy of scale" and keeping your process lines moving. Idle time was lost money.

 

[MikeyCNY]

AWD hybrid

Don't do that. Don't give me hope.

 

[jbpoole]

I'm thinking a couple of color changes for MY23
. I'm hoping for a standalone cruise control option for the XL too.

Yeah, I hope they leave off the orange accents inside the XLT.

I seriously doubt the cruise control will be available on the XL.

 

[nick112288]

Yeah, I hope they leave off the orange accents inside the XLT.

I seriously doubt the cruise control will be available on the XL.

If chip constrains continue to make the Co-Pilot 360 an issue I could see them doing a STX or XL Value/Power equipment group to give you power mirrors and cruise.

We can assume it actually costs Ford pennies to include cruise on the XL, so if they can do a $1,000 package that includes some typical STX stuff they might do it.

 

[Eagle11]

Mass manufacturing economics have certainly changed. It used to be about "economy of scale" and keeping your process lines moving. Idle time was lost money.

yup

 

[kingranchero]

They say there's nothing new under the sun...

 

[Hotrodbob42]

Wouldn't be surprised if prices go up to from 20k for base truck up to 25k to 30k because they know how hot it is and they know people will still buy them, they're already gladly paying 5k to 10k Mark up's already

 

[Hotrodbob42]

Yeah, I hope they leave off the orange accents inside the XLT.

I seriously doubt the cruise control will be available on the XL.

If it was on the XL why would anyone pay extra for the XLT, they're not dumb I guess lol, but an AWD hybrid would be nice, the have AWD escape hybrid so maybe they will, only reason I could think of why they wouldn't is because then the EC AWD sales would drop drastically probably

 

[Hotrodbob42]

If it was on the XL why would anyone pay extra for the XLT, they're not dumb I guess lol, but an AWD hybrid would be nice, the have AWD escape hybrid so maybe they will, only reason I could think of why they wouldn't is because then the eco boost AWD sales would drop drastically probably

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