Rams CEO believes people don’t want compact truck in the US .

[cavemold]

Stellantis claims no one wants a tiny, cheap Ram truck.

The electric Slate truck seems too good to be true with its $20,000 price tag because it’s too spartan. For that price, you don’t even get a radio.

To make the Slate EV truck worth it, drivers will be adding plenty of features and tech to improve its performance and comfort. Plus, the truck relies on the $7,500 federal EV tax credits to come close to the $20,000 price mark.

Ram CEO, Tim Kuniskis points out that In reality, the Slate truck could cost between $25,00 to $35,000, entering mid-size truck territory.

Therefore, Stellantis assumes no one will want a cheap compact truck. The idea of building a cheap Ram truck like the Slate model has been considered ‘a million times’. However, by the time it’s properly equipped, it won’t be competitive.

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[rclee]

Maybe Tim Kuniskis should look at the Maverick sales numbers year to year!

 

[cavemold]

Maybe Tim Kuniskis should look at the Maverick sales numbers year to year!

Agreed in short he saying he can’t compete on fords price and give it good stuff like 360 auto pilot is crazy

 

[Glen Baker LLC]

Stellantis claims no one wants a tiny, cheap Ram truck.

The electric Slate truck seems too good to be true with its $20,000 price tag because it’s too spartan. For that price, you don’t even get a radio.

To make the Slate EV truck worth it, drivers will be adding plenty of features and tech to improve its performance and comfort. Plus, the truck relies on the $7,500 federal EV tax credits to come close to the $20,000 price mark.

Ram CEO, Tim Kuniskis points out that In reality, the Slate truck could cost between $25,00 to $35,000, entering mid-size truck territory.

Therefore, Stellantis assumes no one will want a cheap compact truck. The idea of building a cheap Ram truck like the Slate model has been considered ‘a million times’. However, by the time it’s properly equipped, it won’t be competitive.

What $7,000 tax credits? Did they reinstate them?

 

[cavemold]

What $7,000 tax credits? Did they reinstate them?

Not to my knowledge

 

[ScottyC]

What $7,000 tax credits? Did they reinstate them?

Nope

 

[BigClydeLittleTruck]

However, by the time it’s properly equipped, it won’t be competitive.

I think this is the real reason they don't want to do it.

 

[MaverRick]

Check out the video on Jay Leno’s garage. I think I will pass!!

 

[Glen Baker LLC]

Stellantis claims no one wants a tiny, cheap Ram truck.

The electric Slate truck seems too good to be true with its $20,000 price tag because it’s too spartan. For that price, you don’t even get a radio.

To make the Slate EV truck worth it, drivers will be adding plenty of features and tech to improve its performance and comfort. Plus, the truck relies on the $7,500 federal EV tax credits to come close to the $20,000 price mark.

Ram CEO, Tim Kuniskis points out that In reality, the Slate truck could cost between $25,00 to $35,000, entering mid-size truck territory.

Therefore, Stellantis assumes no one will want a cheap compact truck. The idea of building a cheap Ram truck like the Slate model has been considered ‘a million times’. However, by the time it’s properly equipped, it won’t be competitive.

I was confused when I read the above underlined portion of your post. sorry

 

[cavemold]

I was confused when I read the above underlined portion of your post. sorry

This was what he said i am too maybe this was said when slate was announced ?

 

[Pointyears]

Maybe Tim Kuniskis should look at the Maverick sales numbers year to year!

Yeah, well, maybe he should look at Ram's (and every other Stellantis brand) sales numbers before he starts casting any stones.

 

[commadorebob]

Total Ford Sales in CY25: 2,204,124
F-Series: 828,832 - 37.6% of total
Maverick: 155,051 - 7.03% of total

He's not completely off base. If you aren't already in the market, is that 7% worth the investment?

 

[Pointyears]

Total Ford Sales in CY25: 2,204,124
F-Series: 828,832 - 37.6% of total
Maverick: 155,051 - 7.03% of total

He's not completely off base. If you aren't already in the market, is that 7% worth the investment?

It is if you don't want buyers fleeing to other brands. It's like Ford and cars: If you want a car and you don't want a Mustang you're scrod and you'll no doubt be buying something Japanese or Korean.

 

[710-oil-614]

What $7,000 tax credits? Did they reinstate them?

I was thinking…..should someone tell him??

 

[commadorebob]

It is if you don't want buyers fleeing to other brands. It's like Ford and cars: If you want a car and you don't want a Mustang you're scrod and you'll no doubt be buying something Japanese or Korean.

Except Ford's CEO literally just announced Ford is done competing with those companies. Ford will do what Ford does best and stop wasting money on models that exist sole just for Ford to be in the market. Say what you will, Ford is a truck and SUV company now. The Mustang is simply a hobby they keep around due to its history.

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