First Edition - Not Happy

[DryHeat]

How in this twisted world of politically correct, don't affend, get it for free society..do you expect to NOT get huge blow back for simply shifting your business model to NOT serve the 'First Edition' buyers..first.

I understand your frustration at not getting your truck. I don't have mine either.

But I don't understand how "politically correct," etc. are related to Ford not building First Editions.

Is the idea that people who are politically correct, worried about offending, and want things for free are more likely to complain about not getting their trucks? Or are they less likely to complain?

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[2022EOW]

And of course the OBVIOUS retort is ..it should be marketed as "Special Edition" ..but in this world, word definitions mean nothing...we are toast...

It means it’s the first special edition produced of more to come in the future. The Bronco had a first edition, now they will have coming in the future a Heritage edition, an Everglades edition, snd many more.

 

[testa422]

Not buying the 'spin'..this is obvious a choice of words and marketing that is just not true.

One that only you seem to not understand

 

[TerryWalker]

Ok...do I have your attention Ford? We made an early commitment to your advertised, pushed, premium prices 'First Edition'. And for myself, I am really, really, really not happy (do you catch where this is going?).

How in the mental world of any entry level marketing genius, do you expect the down right exclusion of 'First Edition' buyers to not being 'FIRST EDITION" receivers. How in this twisted world of politically correct, don't affend, get it for free society..do you expect to NOT get huge blow back for simply shifting your business model to NOT serve the 'First Edition' buyers..first. What planet is your business/marketing/public relations group on...or do they simply work remote from human interaction.

Is this Edsel 2.0 ???

Well Hellz Bellz!!!!!

 

[Shay]

Maybe you misunderstood....... "First Edition" doesn't mean you get it first. "First Edition" means the "first" "special edition".

Ford has nothing to apoligize for on this particular matter I don't think.

 

[2022EOW]

Not buying the 'spin'..this is obvious a choice of words and marketing that is just not true.

Not true? No it’s true, it’s just that you don’t see it that way.

 

[Rob Cactus Gray]

Am I only the only one who thinks First Edition is a rip off from the start?

 

[Bushpilot]

OP, I suggest you cancel your order.

 

[STARCOMMTREY1]

Not buying the 'spin'..this is obvious a choice of words and marketing that is just not true.

I am sorry, but for life of me I cannot find any single first edition anything that were literally built first. That is just not was First Edition means. And with all the constraints cheaper vehicles with less options have absolutely been sent out because they could actually build them.

 

[Packer Bill]

Not true? No it’s true, it’s just that you don’t see it that way.

I heartily agree with this statement! Well stated...

 

[STARCOMMTREY1]

Am I only the only one who thinks First Edition is a rip off from the start?

That depends on the value on the backend in 40 years.......if its worth a ton then its an investment

 

[Traegorn]

I get a real "guy who yells at the servers in the restaurant because he had to wait five extra minutes for his potato skins and then writes 'get a better job' on the tip line" vibe here.

 

[testa422]

I get a real "guy who yells at the servers in the restaurant because he had to wait five extra minutes for his potato skins and then writes 'get a better job' on the tip line" vibe here.

110%

 

[RichApple]

First Edition's for Ford are Special "Loaded" models that ship in the first model year of a new design. Does not mean you will get it first. Look at the Bronco Sports and full size Broncos. They started shipping way before the Maverick and people are still receiving their FE's of those models after other buyers. Like was said before, we are in a strained parts market and distribution right now and car's with extra gadgets and doo-hickeys will probably feel that strain more then a base XL with no options. It sucks, I understand the frustration, I waited 4 months for an F150 PowerBoost which is not that bad but felt like eternity. Hang in there, they are worth it in the end.

Still not buying the verbal gymnastics..maybe my 'generation' is not so tolerant with the corruption of meaning...been around the block...been scammed by Ford back in the 70's..selling 70's as 71's...and a host of other marketing scams...at some point you say..enough is enough..say what you mean..sell the product with full clear disclosure of what "First" means..treat your premium payers with some level of respect..but don't word game us into cheap ploys..this is not acceptable..but then I am a simple 7 decade old car buyer...what the hell do I know.

 

[jwiedle24]

Not true? No it’s true, it’s just that you don’t see it that way.

I don’t know what cutoff dates or supply was on FE, but I’m sure people ordered a regular Maverick in June and someone ordered a FE in July/August. In what world would it make sense for the July/August guy to get their truck before the June guy just because the truck has the word ‘First’ in the name — which simply references paying more for some fancy decals lol

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