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Here’s kind of a weird take: the Ford Maverick is embarrassing.

bgn

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Nobody wants to compete...

Honda is asleep at the wheel as usual with everything related to the Ridgeline.

Hyundai...tried and failed.

Chevy...would rather sell Colorados.

Toyota...would rather sell you a 50k Tacoma with cloth seats.

And on and on.
 

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zen_

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Not really a lot of content on this article, but having just returned from a week long trip to mostly rural Mexico where cheap, mostly regular cab, mostly manual transmissions, and newer ones unibody pickups are EVERYWHERE, the answer is the market for those vehicles in America is not as large as you would think. GM / Stellantis / Toyota also have incentive to not lose sales on their more profitable full size trucks to a lower profit vehicle (Ford gambling on the Maverick is still an interesting decision to me).

I am surprised though that Nissan has not jumped in with something since they could use sales, well, anywhere, any way. Will be interesting to see if another automaker in Japan jumps in and tries to reinvigorate Nissan with better vehicles that are more aligned with what people want and can afford.
 
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Bob zimmerman

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Well nobody seems to have read the short story, dumb as it is. He says it’s embarrasssing to other automakers because the Maverick is such a huge success. He is NOT saying the vehicle is embarrassing to own, on the contrary.
Bob
 

Glen Baker LLC

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Well nobody seems to have read the short story, dumb as it is. He says it’s embarrasssing to other automakers because the Maverick is such a huge success. He is NOT saying the vehicle is embarrassing to own, on the contrary.
Bob
I am certainly not surprised.
 

Meeka

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Well nobody seems to have read the short story, dumb as it is. He says it’s embarrasssing to other automakers because the Maverick is such a huge success. He is NOT saying the vehicle is embarrassing to own, on the contrary.
Bob
I think the majority of us understood that, it’s just that it would be a hell of a lot more successful without its problems such as too many recalls! But then what automaker doesn’t deal with that nowadays? Word of mouth sells. Are you having any problems with your new Maverick? Hmm, ahh, maybe just a little.
 

icegradner

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Ford Maverick Here’s kind of a weird take: the Ford Maverick is embarrassing. its-a-trap-mem


Why aren't other automakers making a SUV with a bed? Low profit margins that's why. Ford made the Maverick to keep their EPA fleet numbers in such a way that they can sell more F-150s and heavy duty trucks. A lot of other automakers still sell cars, which solves that problem for them.
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