I would first ask them why they add it on 100% of their vehicles. Seriously what is the logic? Tell them the entire Maverick Truck Club would like to know.My Maverick just shipped, I went to the dealer to get a price breakdown, he told me they add "Pulse Braking" to 100% of the vehicles that come in, it's $600 and I don't want it. He makes it seem like it's non negotiable, what can I do? He's the General Sales Manager.
If not state mandated, necessary for insurance, or part of the company's safety manifesto they owe you an answer as to why the installation is absolute.
Since they would likely be glad for you to walk away you may not be able to stop them. But once you understand their logic (or lack of it) you can minimally tell them of your intent to share your frustration on social media. If reputation matters to them and they have no justification for the addition they might compromise.
Alternatively , if they are your primary dealer for future work you can also tell them that you were hoping to have a good long term relationship with them, but find this unjustified expense frustrating. If they care about having you as a customer they should be willing to compromise.
Sponsored