The New Maverick Mentality

[FreedomPenguin]

Tart it up all you want, it's still a cheap lightweight little truck. No way you could convince me to spend $40K+ on one. At that price point, I'm going a bit more and looking at a Ranger.

people keep saying that, but I cant fit a ranger in my garage, and I dont need the extra space.

why pay more for the upgrade to a ranger if you dont need the extra truck? I mean I get it, they are probably much nicer, but they cost more, larger, and do the same job, for 99% of people.

most my vehicle is ever going to do is take a baby trailer and 2 kayaks. lol

hell no to paying more for a larger vehicle I cant fit in garage. and $$

Sponsored

 

[PTLove]

people keep saying that, but I cant fit a ranger in my garage, and I dont need the extra space.

why pay more for the upgrade to a ranger if you dont need the extra truck? I mean I get it, they are probably much nicer, but they cost more, larger, and do the same job, for 99% of people.

most my vehicle is ever going to do is take a baby trailer and 2 kayaks. lol

hell no to paying more for a larger vehicle I cant fit in garage. and $$

Some poeple view the Maverick as nothing but a cheap Ford truck, something you get if you cant get a larger one.

Others view it as the perfect sized vehicle, and would happy to spend $50k+ on it if it offered enough for that kind of money.

I fall in the latter camp, but I know many are the former.

 

[Fcnrwy]

Oh wait, I'm not the lowliest of the low! There are all those XL guys! Yea! I can lord it over them! Hey all you lowly XL guys and gals, you can sign this song when I drive by.

Thats OK, This Lowly XL owner will pass on the music... Yes, good song though..
The 2022 XL has more features than my 2008 Ranger had.
So for "ME" it was like buying a Lariat...

PS: Because MTC members all too often show really poor humor detection skills, I need to explicitly state that this is meant to be funny. Maybe it's not funny, but it was meant to be. And at least it's a good song.

Yes, "I DID" detect the humor of your post and the Great majority of the others, who post on this forum.
The NEW mentality for "ME" was when buying my MY22 XL. Was that, I had come to realize that $25,450 (what I paid for mine) doesn't buy that much in the mid-2020s. As I have stated in another posts. There is really little difference between an XL/XLT/Lariat under the "Skin".. Just more "Bells & Whistles" on the exterior..

And if FORD does what it did with the Rangers, over the years. I don't see TOO much improvement in 2028...

Jerry

 

[JacobEleventeen]

To me it seems like a lot of these posts are made to help people justify these new price tags.

It's 85% same truck as original.
Is it upgraded, in some regards yes but let's wait for a full refresh and get a 85% new truck.

I'm worried about what the price tag will look like on the full refresh.

 

[Kenv24]

yeah but a lariat is not a race car compared to a xl lol. Point being your paying 1/3 more on the price of the vehicle for nonsense.

But whatever it’s not my money. Only beef I have with it is that Ford then thinks they can jack up the price of the base models because a few yahoos spend money like it’s water. This is why price on trucks have skyrocketed. People taking 84 month loans on $85000 trucks. And ford makes bank on cheap vehicles loaded with nonsense options

I would adjust that 85k to 95k.....unless you're strictly talking F-150s. You wouldn't believe the amount of brand new 95k to 98k Platty F-250s and 350s running around here in South Texas. And that doesn't even count the Duallys. I barely ever see an XLT or a Lariat unless it's a fleet truck.

 

[VICKY]

As I await my new 2025 Tremor, I realize the Maverick mentality has changed significantly. I became a fan in 2021 when the Maverick was first announced and received one of the first XLT FX4s delivered in Southern California. I'm still driving it today, and it meets all my needs. When I bought it in 2022, I was on a tight budget. Things have improved, and I recently ordered my dream Maverick—the new Tremor. Living in Baja, I have access to vast off-road terrain.

A few weeks ago, I posted how $40,000 is the new normal for Mavericks. Reflecting on this and seeing the comments, I've noticed a shift in pride of ownership. While we're spending more, the recent upgrades have enhanced the vehicle's quality and appeal.

The perception has moved from seeing it as just a cool, affordable truck to recognizing it as a well-engineered vehicle that justifies its higher price.

December 2021 when I ordered mine BECAUSE of the price, Thank goodness, LOVE this truck so much, and at 32K, sweet dreal indeed.

 

[RideSolo]

Tart it up all you want, it's still a cheap lightweight little truck. No way you could convince me to spend $40K+ on one. At that price point, I'm going a bit more and looking at a Ranger.

You could be right. Of course the F Series crowd and the Silverado/Sierra crowd will say the same about the Ranger and the Colorado/Canyon. And I suppose the Ram crowd is sure there's nothing but a Ram that's worth putting tires on. The Taco and Tundra are in a completely different class as are the Frontier and Titan, just in opposite directions.

 

[CaptScott5]

I find it strange everyone is claiming the Maverick is a 20k truck that now costs 40k and you might as well get an F150. My response:
1. A fully loaded Lariat was NEVER 20K.
The price increases are minimal and are comparable to other vehicles. An F150 Lariat with all the bells and whistles will cost you in the 70k range, and still only get you 20 miles per gallon.
I have a 2015 FULLY LOADED GMC Denalli 3500 Dually that I paid 57k for in mid 2014. That same truck will cost over 100k today.
2. If you want to complain about price increases, it is only fair if you compare the same package with the same accessories over the last 3 years. THEN, take into account the ENORMOUS inflation we have incurred in the last 3 years, (the dollar is NOT THE SAME) and the improvements added to the truck, only then can you sum the realistic greed of the manufacturer. I understand my view may not be popular, but I feel it is REALISTIC. Hope everyone is enjoying their Maverick with no regrets, I think I will as my dealer called while I was writing this to tell me my Lariat was delivered today! Let the verbal lashes begin.

 

[colinl]

The transition from a 2022 FX4 to a 2025 Tremor includes many significant changes. Aside from normal inflation, the truck was undervalued at release and is now priced at current market values.

this is mostly true. the other factor in the price increases is competition. the only santa cruz that meaningfully matches to a maverick is the few high-cost models that have the 2.5 turbo, so I doubt it's a coincidence that the lariat ecoboost awd has increased the least year-over-year since MY22.

the tremor is a very good fit for you (OP), but there are several big takeaways looking broadly at the orders over time. (here and in a large FB group, dealers have been posting the commodity reports, and I've been reading them over 3 years now.)

1. Ford did want to shock the market with the low hybrid truck pricing in 2021 and it did work. it likely would have worked several thousand higher than it started, but in my opinion would have failed if the hybrid Maverick cost in 2021 what they're asking for it now.

2a. peak demand was the time between when hybrid and then all orders closed for the 2022, and then MY23 orders opened and closed in under a week. by the time MY24 orders opened, after numerous package changes and price increases, demand had been tamed.

2b. guess what the tremor did during that time? less than 1% of retail orders. I don't know how many dealer stock tremors were ordered & sold. so, Ford decided to kill the XLT tremor and make Tremor a trim level (kind of) above Lariat, but it still can't tow 4k pounds. I think when MY25 is done we will yet again see very low sales for the Tremor. I have no idea what Lobo sales will look like but I'm hopeful it's a success.

3. retail (customer) orders are very low for MY25 compared to other years- even against MY24 when orders basically never closed until normal schedule in the summer, and even for hybrids which were severely constrained in MY22-23. in MY24, sales (and production) were way higher than MY23 (and 22), so dealers are clearly selling trucks that they are ordering as stock and I expect that to continue in MY25. if MY25 sales are low due to prices, market saturation, competition or any other reasons we will start to see that trend by perhaps May - June.

 

[Camo51]

The only real improvements in the 25s were the addition of Sync 4 and port fuel injection to decrease the possibility of valve gunking in the Ecoboost engine; even then, this latter change caused a loss of 12 hp and 3 lbs of torque. Everything else is aesthetics or package configurations, which come down to personal taste. A model redesign could have justified the price increase, but this was a simple refresh and nothing more.

 

[FreedomPenguin]

The only real improvements in the 25s were the addition of Sync 4 and port fuel injection to decrease the possibility of valve gunking in the Ecoboost engine; even then, this latter change caused a loss of 12 hp and 3 lbs of torque. Everything else is aesthetics or package configurations, which come down to personal taste. A model redesign could have justified the price increase, but this was a simple refresh and nothing more.

how much did it go up apples for apples?

 

[capecruiser]

The only real improvements in the 25s were the addition of Sync 4 and port fuel injection to decrease the possibility of valve gunking in the Ecoboost engine; even then, this latter change caused a loss of 12 hp and 3 lbs of torque. Everything else is aesthetics or package configurations, which come down to personal taste. A model redesign could have justified the price increase, but this was a simple refresh and nothing more.

Horsepower and torque havent changed yet,not until job 3 later this year.

 

[c-not-k]

Interesting discussion. I have a 25 on order. XLT that should be around 38K. I believe that it was priced below cost initially to spark sales. I also believe that some of the price hike is due to its popularity. I (as mentioned) don't yet have the truck, but based on my test drive I feel like it'll be a good value for me. If you don't think it's a good value (for you), don't buy it.

It's replacing 2011 Flex, and I'm aware the interior isn't as nice. However, the Flex was ~50K new, which would be about 72K today. I wasn't willing to spend 72, but 38 seems reasonable to me. (This is just my frame of reference.)

 

[boxster03]

I was drawn to my '23XL ecoboost with a fullsize spare as only option with $23K price tag (no dealer markup) and its size but alas after quality issues surrounding the Mexico build and ability to make more than $3k I sold it off to buy a '23 Ranger made in the USA with full frame and real towing capacity for only a few $K more - family members have fully kitted Lariat models and the options never seemed worth the $15K price add-on

 

[colinl]

I was drawn to my '23XL ecoboost with a fullsize spare as only option with $23K price tag (no dealer markup) and its size but alas after quality issues surrounding the Mexico build and ability to make more than $3k I sold it off to buy a '23 Ranger made in the USA with full frame and real towing capacity for only a few $K more - family members have fully kitted Lariat models and the options never seemed worth the $15K price add-on

kind of makes sense, but the obvious issue with your plan is that your '23 Ranger is actually a 2011 design sold in Australia and South America and the '24 is a new chassis, has Sync4, and has an option for the 2.7 or 3.0 twin turbo v6.

it's going to depreciate severely and even when new, isn't nearly the truck that a '24 is.

if this seems mean, sorry, you're the one who decided to post that you don't see value in a Maverick lariat. I don't see value in a '23 Ranger.

Sponsored