Starting a fad

[CometGT]

Have now owned a Comet and a Maverick.

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[SageIL]

As others said, it's a play on words.
When referencing animals associated with the word maverick, it is more than likely referring to a cow/calf not a horse. Ford has clearly used horse terms for other cars.
IMHO, Ford used the name Maverick because this truck is a very different vehicle compared to industry standards for trucks. Ford is going against the grain, doing their own thing... they are being Mavericks.
To me that kind of thinking is more relatable to TopGun than a cow or horse. Neither animal being a good representation of our trucks.

TLDR: I think it's more fun to make a Maverick/TopGun reference than an animal. But all are valid things to do because they are all fun.

I think you're giving Ford way too much credit. Car companies are "supposedly" recycling names for nostalgia/familiarity (the same reason 9/10 of movies are prequels/sequels/reboots) although it also happens to be the case that if you already own the name and it's part of your IP you don't have to go through hoops to come up with a new one. While it seems minor, there is a lot involved with it (trademark searches, focus groups, etc., etc.) and even then you'll find someone who thinks nova is a good name for a car you're marketing in Spanish-speaking countries.

 

[JPinPA]

If you're going to do something like this, just lean into it and make stickers of Tom Cruise from TopGun.

Aww phooey! Cruise is a 'Johnny come lately'

 

[JPinPA]

The only problem with that was when Ford first introduced the Ford Maverick car it was priced at $1995.
When Ford introduced the Ford Maverick truck they made a direct tie in with $19,995 price.
Copied from Ford performance website.
Ford promoted the new compact Maverick as an “import fighter” with more bang for the buck and a base sticker price of $1,995. You could buy a Maverick for less than a Volkswagen.
Skip 50+ years
As incredible as it may seem, the Maverick nameplate returned to the Blue Oval for the 2022 model year on a new Ford unit-body light truck built on the small Bronco platform -- timed just right for a truck-crazed marketplace and millions of young people. Like the original Maverick, it was launched at a value price – the new base Maverick stickered at $19,995. You gotta love it. It’s just the right size for hauling, cruising, a weekend getaway, and real off-road, in-the-mud performance. It the spirit of the original, Maverick looks good and offers solid, reliable performance.

I remember the billboards and commercials back then. Had a teacher who bought a Maverick and a neighbor that had a VW - both paid the same price.

 

[JPinPA]

I should wear my string tie more.

Where did you get the cut-out?

 

[JPinPA]

I like the idea, but how does one "give" them out? I rarely see a Maverick sitting in a parking lot; much more likely to see one on the road. Then what?
I usually just wave and if that's acknowledged, I'll do a thumbs up and smile conspiratorially. I admit it's a bit disappointing when the other owner doesn't wave back or just gets a "WTH?" look on his face. I have a habit of looking out for other Mavericks when I'm driving, mainly because I very much like how the truck looks and when I'm driving, I can't see mine. LOL. I like driving by store fronts. Call me odd, but I bet I'm not the only one.

Poor Stoogedude just wanted to share a good gesture toward other Maverick owners and somehow this got into disagreements about "Maverick". My two cents: Ford needed a name and Maverick was a great sounding one. The truck fits the definition of 'maverick' as it doesn't conform to the current big truck trend. I think the name is perfect.

We were in Gatlinburg a couple of weeks ago. While sitting at an intersection I spotted a Maverick across the way. We both realized it at the same time and gave each other a thumbs-up and a chuckle!

 

[JPinPA]

I agree 1,000%. And if you are looking for an MTC sticker...

Maverick Truck Club Decal (Transfer) | MaverickTruckClub - 2022+ Ford Maverick Pickup Forum, News, Owners, Discussions ($6 delivered)​

By the way @Stoogedude, a very thoughtful idea whether horses or cows. Personally, I leave my MTC business card (see pic) when I meet/see another Maverick.

I was just saying to my wife yesterday that I should get cards. She rolled her eyes!

 

[TwoTone]

Why?
Seriously wonder how we have gotten to the point that we assume people want to be given crap.

 

[Dad]

We were in Gatlinburg a couple of weeks ago. While sitting at an intersection I spotted a Maverick across the way. We both realized it at the same time and gave each other a thumbs-up and a chuckle!

I love when that happens! I feel like I'm a fellow conspirator who's managed to discover one of the best vehicles on the market.

 

[Bert Rooster]

I’ve decided (my wife) that when we see another Maverick to give the owner of that vehicle a toy horse (Maverick) kinda like the jeeps and the little ducks, just thought it would make friends of Maverick owners
I bought a tube of little horses at Hobby Lobby

Kinda like this...see my thread "Visit from Boots" for the details.

 

[1929]

But how many people that own the Ford Maverick associate their vehicle with a cow instead of a horse?
Just wondering?
My immediate thought when I seen the vehicle I thought ( cool vehicle love the name sound like a bucking bronce)

Maverick 1950's TV series is my immediate thought. Turns out the word = little calf
Who knew?

 

[Glen Baker LLC]

Kinda like this...see my thread "Visit from Boots" for the details.

I guess you could say, whoever gave Boots to you was the originator.

 

[jonshep]

Out here in cowboy country a Maverick was a calf that strayed afar. The club emblem here has a longhornin it. Maybe we should all just consider the Maverick as one that doesn't follow the herd, goes out on its own for exploration and mischief, stands alone. After reading is thread, I am elated that Ford didn't name this little truck the "Toad" hahaha

 

[EllenL]

I'm no professor, but did a bit of Googling the term Maverick as it applies to animals and a LOT of people associate Maverick with horses. It may be wrong, but when enough of us are wrong, it becomes right.
You keep passing out those tiny plastic horses. I'd proudly display one on my dashboard.

I just might be ordering some little horsies to have on hand when my Maverick gets here! I like the idea and would be tickled pink to find a horsie on my truck!

 

[Iron Ranger]

Where did you get the cut-out?

Redbubble

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