Maverick Sales Increased 13.2% in January 2026

[Fcnrwy]

Has Area 51 returned as a color choice?

I hope it does by, 2033...

Jerry

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[boxster03]

all commercial vehicle sales

 

[710-oil-614]

Guys, we don't want to be cheering for Maverick fleet sales. Fleet sales depress resale values, as those used vehicles hit the market. Many fleets (rentals, for example) resell their vehicles very quickly (yes, others keep them many years) because reselling is actually a profit driver - remember that fleets buy at a significant volume discount.

Also, OEMs hate fleet sales. See the bit about discounting above. Fleet sales are low margin. Although Ford does recoup some lost margin on fleet management software and services for those fleets that sign on.

PS: Around here the fleet Maverick I see all the time is the safety vehicles for oversize loads. We have a manufacturer of modular homes in the area, and our interstates always have a wide load with Mavericks fore and aft. They do, by the way, have some really cool safety light bar setups.

The great news is that fleet sales don’t make up a significant portion of Maverick sales. I’m not sure where that fallacy came from.

 

[Darthie]

Toyota really screwed up by cancelling the small truck program.

 

[710-oil-614]

Toyota really screwed up by cancelling the small truck program.

You can’t cancel something that didn’t exist….

 

[Glen Baker LLC]

Another white, bare bones, fleet sale Maverick XL AWD eco hit the road the beginning of the year.
My nephew bought this one for his company.

My nephew got around $1,900 off because it was a 2025 being sold just before Christmas.
Basically NO destination in delivery charge.

 

[Darthie]

You can’t cancel something that didn’t exist….

Maybe not?
Bottom line: Toyota isn’t abandoning a Maverick rival, but it has paused or slowed plans because the compact pickup market is still relatively niche, the Tacoma is strategically important, and the company wants to ensure any new truck fits its long-term product strategy and profit goals before launching.

 

[OleFordGuy]

Another fleet sale bare bones, white Maverick XL eco hit the road the beginning of the year.
My nephew bought one for his company.

Ya can’t blame them, best bang for the buck out there to replace their aging fleets, there on tight budgets like every one else, not that I like it though

 

[Ryom]

Guys, we don't want to be cheering for Maverick fleet sales. Fleet sales depress resale values, as those used vehicles hit the market. Many fleets (rentals, for example) resell their vehicles very quickly (yes, others keep them many years) because reselling is actually a profit driver - remember that fleets buy at a significant volume discount.

Also, OEMs hate fleet sales. See the bit about discounting above. Fleet sales are low margin. Although Ford does recoup some lost margin on fleet management software and services for those fleets that sign on.

PS: Around here the fleet Maverick I see all the time is the safety vehicles for oversize loads. We have a manufacturer of modular homes in the area, and our interstates always have a wide load with Mavericks fore and aft. They do, by the way, have some really cool safety light bar setups.

I didn't purchase mine to turn around and sell it, so not much of a concern for me. The wheels will be falling off just before it gets sold or scrapped. A large volume of sales will help encourage aftermarket parts and other investments in the platform however.

 

[Darthie]

I didn't purchase mine to turn around and sell it, so not much of a concern for me. The wheels will be falling off just before it gets sold or scrapped. A large volume of sales will help encourage aftermarket parts and other investments in the platform however .

Me too. Love my Maverick.

 

[710-oil-614]

Maybe not?
Bottom line: Toyota isn’t abandoning a Maverick rival, but it has paused or slowed plans because the compact pickup market is still relatively niche, the Tacoma is strategically important, and the company wants to ensure any new truck fits its long-term product strategy and profit goals before launching.

The bottom line is that Toyota was never close to building a Maverick rival and their COO has confirmed as much.

The Maverick will be 10 by the time anything resembling a compact truck from Toyota would hit the market.

 

[Darthie]

With prices jumping I may sell mine for;

 

[Bill429]

Traded in my 2024 Lariat Hybrid for a 2026 lariat AWD Hybrid.
Really enjoying it.

 

[710-oil-614]

Traded in my 2024 Lariat Hybrid for a 2026 lariat AWD Hybrid.
Really enjoying it.

But it's white so you must been a fleet purchase

 

[Bill429]

But it's white so you must been a fleet purchase

It's the "Space White". The picture really does not do the color justice. It looks great and it is the better choice in this south Florida heat.

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