Maverick Q1 2026 Sales Numbers

[Chops]

Maverick Hybrids down 20.4% to 17,050 units compared to last year.

Maverick Ecoboosts down 1.3% to 16,811 units compared to last year.

Ford Overall was down 8.8% to 457,000 units compared to last year,

Just fyi for the marketing & accounting folks

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[Hot Runr Guy]

Will be interesting to see what Q2 brings, if the Hybrid numbers rebound due to the higher gas prices.

HRG

 

[Gray Goose]

Factors to take into consideration:
Q1-Q2 2025 sales were inflated due to the stop sales order at the end of 2024.
Introduction of Hybrid AWD in 2025 also spiked demand.

 

[tpollauf]

This could be a good thing for those of us looking to get their first Maverick. I've noticed quite a bit of inventory out there in the USA and surprisingly a lot of NEW 2025's are still on dealer lots. Future incentives? Rebates? Room to negotiate? Could be a good time to buy. I'll be going through a fleet program so none of that will apply to me. Interesting numbers though and thanks for posting this report!

 

[Lone Ridr]

and the economy is in the dumper. I suspect that all brands are feeling the effect. Quick internet search: " New-vehicle sales in March fell 14% to 1.39 million units, according to GlobalData. Retail demand dropped sharply, down 16%, while fleet sales slipped 2.3%. "

 

[Timothyd]

Maverick Hybrids down 20.4% to 17,050 units compared to last year.

Maverick Ecoboosts down 1.3% to 16,811 units compared to last year.

Ford Overall was down 8.8% to 457,000 units compared to last year,

Just fyi for the marketing & accounting folks

Hmmm. A blip or a trend. I've been driving a hybrid since '23 (have a 24 now) and I would do it over again in a heartbeat.

 

[icegradner]

and the economy is in the dumper. I suspect that all brands are feeling the effect. Quick internet search: " New-vehicle sales in March fell 14% to 1.39 million units, according to GlobalData. Retail demand dropped sharply, down 16%, while fleet sales slipped 2.3%. "

This is the biggest factor right here. People don’t tend to make big purchases when money is tight, simple as that.

 

[A112358]

This could be a good thing for those of us looking to get their first Maverick. I've noticed quite a bit of inventory out there in the USA and surprisingly a lot of NEW 2025's are still on dealer lots. Future incentives? Rebates? Room to negotiate? Could be a good time to buy. I'll be going through a fleet program so none of that will apply to me. Interesting numbers though and thanks for posting this report!

i just bought a "NEW" 2025 XLT Hybrid AWD. There are still plenty of '25s out there for sale, if not in you local area, search online with Carmax, CarFax, Carvana, Autotrader, and the rest of them, In my case it was well worth it to fly to an out of state dealer and drive the 600 miles home.

 

[Cancunbadlands]

Feeling the effect of the world wide economics

 

[Chops]

F-150 & Maverick both down - but Ranger up.

Maybe some folks “settling” for a Ranger instead of a pricey F-150?

 

[gwrace14651]

It would help if Ford were not the recall king of automakers.

 

[Gray Goose]

It would help if Ford were not the recall king of automakers.

Ford leads recalls due to sales volume. VW, Telsa, Stellantis have more recalls per vehicle sold.

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