Hybrid is no longer standard (now a $1500 option)

[DarkStormy]

Just wondering how everyone feels about Ford making the hybrid engine a $1500 option, instead of it being the standard offer.

I don't like it, even if the hybrid is parts constrained, there is no need to make it a $1500 option, let those who really want it, wait for it, and add a warning about long delays.
If anything they should have lowered the eco-boost option price.

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[SLINGSHOT]

You're preaching to the choir. Don't tell us. Tell Ford.

 

[anblatt]

Just wondering how everyone feels about Ford making the hybrid engine a $1500 option, instead of it being the standard offer.

I don't like it, even if the hybrid is parts constrained, there is no need to make it a $1500 option, let those who really want it, wait for it, and add a warning about long delays.
If anything they should have lowered the eco-boost option price.

Just supply and demand. Much greater demand for the hybrids than the eco's so an expected reaction from Ford. Really surprised that it took them this long. Actually, I was shocked that it was this way to start and was one of the reasons I ordered a Maverick in the first place, on most other vehicles upgrading to the hybrid already came with a premium. That being said if I didn't have the private offer to cover this markup I wouldn't be getting one anymore.

 

[colinl]

Just supply and demand. Much greater demand for the hybrids than the eco's so an expected reaction from Ford. Really surprised that it took them this long. Actually, I was shocked that it was this way to start and was one of the reasons I ordered a Maverick in the first place, on most other vehicles upgrading to the hybrid already came with a premium. That being said if I didn't have the private offer to cover this markup I wouldn't be getting one anymore.

It should be clear to everyone that Ford screwed up on initial pricing. We now know the hybrid would have been popular AF in late '21 through '22 even at the current price, but Ford had no clue how the market would react to a fwd hybrid unibody truck.

This is what I remember.
MY22 - hybrid standard. ecoboost $750, awd $750
MY23 - hybrid standard, but ecoboost $0 option. add awd to ecoboost now $1500.
MY24 - ecoboost fwd standard, awd $2200 option. hybrid $1500 option.

 

[LSchicago]

Should've been an option on day 1 like on the escape.

 

[Tonybologona]

Just wondering how everyone feels about Ford making the hybrid engine a $1500 option, instead of it being the standard offer.

I don't like it, even if the hybrid is parts constrained, there is no need to make it a $1500 option, let those who really want it, wait for it, and add a warning about long delays.
If anything they should have lowered the eco-boost option price.

The demand for the hybrid was much greater than the ICB. Most other car manufacturers charge a premium for a hybrid engine. I don't know any company that offers a hybrid engine as standard and ford probably lost a decent amount of money for every hybrid 22-23 model

 

[Tim d]

Just wondering how everyone feels about Ford making the hybrid engine a $1500 option, instead of it being the standard offer.

I don't like it, even if the hybrid is parts constrained, there is no need to make it a $1500 option, let those who really want it, wait for it, and add a warning about long delays.
If anything they should have lowered the eco-boost option price.

The hybrid is more popular than the ecoboost,so Ford sees a way to make more money.its just good business sense.

 

[huunvubu]

It should be clear to everyone that Ford screwed up on initial pricing. We now know the hybrid would have been popular AF in late '21 through '22 even at the current price, but Ford had no clue how the market would react to a fwd hybrid unibody truck.

This is what I remember.
MY22 - hybrid standard. ecoboost $750, awd $750
MY23 - hybrid standard, but ecoboost $0 option. add awd to ecoboost now $1500.
MY24 - ecoboost fwd standard, awd $2200 option. hybrid $1500 option.

MY22 FWD Hybrid was $1,080 less than the FWD EcoBoost

So the chart should be:

MY22 - FWD Hybrid Standard, FWD EcoBoost +$1,080 option
MY23 - FWD Hybrid Standard, FWD EcoBoost $0 option
MY24 - FWD EcoBoost Standard, FWD Hybrid +$1,500 option

So over two model years the Maverick FWD Hybrid is now $2,580 more expensive than the FWD EcoBoost.

 

[Deleted member 29611]

In theory it’s still standard on Lariat. Lariat requires AWD with EB. Lariat FWD is hybrid only. On build and price tool the Lariat price goes down when you select hybrid. I started my Maverick quest with a 28k XLT lux hybrid which is almost 32k for 2024. I ended up ordering a Lariat because IMO you get a lot for 4k over XLT Lux. Also I’m coming from a 19 F150 Lariat and liked a lot of the features it had.

 

[Oscarcat]

Just wondering how everyone feels about Ford making the hybrid engine a $1500 option, instead of it being the standard offer.

I don't like it, even if the hybrid is parts constrained, there is no need to make it a $1500 option, let those who really want it, wait for it, and add a warning about long delays.
If anything they should have lowered the eco-boost option price.

I'm staring at 45 mpg on my 24 Mav hybrid and a DTE range of 630+ miles on a 13.6 gallon gas tank. That may explain the appeal and why Ford realized after the fact that people wanted the hybrid more than they wanted the 2.0EB. It also appears to me that the hybrid is more costly to produce what with the regen braking, battery, AND the Atkinson cycle 2.5 liter engine.

P.S. The photo is of my 22EB - I need to update that...

 

[SLINGSHOT]

I'm staring at 45 mpg on my 24 Mav hybrid and a DTE range of 630+ miles on a 13.6 gallon gas tank. That may explain the appeal and why Ford realized after the fact that people wanted the hybrid more than they wanted the 2.0EB. It also appears to me that the hybrid is more costly to produce what with the regen braking, battery, AND the Atkinson cycle 2.5 liter engine.

P.S. The photo is of my 22EB - I need to update that...

Drive until the car says you have 25 miles left. You will put over 14.5 gallons in that 13.6 tank. I have done it twice. They have no idea how big the tank is.

 

[homerdog]

Priced out a 2024 vs the 2022 Hybrid Lariat that I own. Same thing is almost $6,000 more.

 

[Oscarcat]

RE: [Ford] has no idea how big the tank is = that is sad to know - Early on in '22 I did read a post here where the poster's hybrid tank took 16 gallons.

When I filled my tank yesterday, the trip odo showed 540 elapsed miles on the tank and the DTE said 102. I added 11+ gallons until the pump shut itself off. So if the numbers are to be believed, I had a little over 2+ gallons remaining. The mpg readout was 45.1 mpg.

 

[Ozarkbeard]

Drive until the car says you have 25 miles left. You will put over 14.5 gallons in that 13.6 tank. I have done it twice. They have no idea how big the tank is.

They say 13.8. And they do know how big it is. They just don't want you to know, so you won't run out of gas.

 

[Scott Asheville]

No facts to support this, but a few of us think Ford underpriced the hybrid because their customer research said that nobody wanted them (Ford truck buyers tend to be highly conservative with vehicle styling, electricity, etc.) - and they felt they needed to move hybrids at a loss or at low margin for CAFE reasons. That's total conjecture with zero supporting data. Some day maybe we'll know when Jim Farley writes his memoirs.

I always felt that Ford product planning just BLEW IT BIGTIME. If they'd done proper market research, they would have seen the demand for the hybrid in advance and priced to what the market would bear. But these are the same clowns who spent a full decade publicly arguing that nobody needed a small cheap truck to replace their small cheap Rangers. They would all buy F150s. Then they argued we would all buy midsize Rangers (you can find these auto show interviews if you Google). It apparently took ten years for Ford to figure out something that every small cheap Ranger driver already knew - we weren't going along with Ford's arrogant plan. We drove small cheap trucks because we wanted small cheap trucks.

Motoman had a video where a product planner talks about how he arrived as a product planner, and how he makes his decisions. Worth watching if you can find it. Personally, I'm amazed some OEMs can keep the doors open, between unions and finger pointing and the Peter Principle. I guess there are enough motivated hard workers to compensate.

That's a bit of a rant. But I hope it's at least an interesting rant. All the wild speculation aside, you have to hand it to Ford. They may slip on quality and execution, but they have a solid history of appealing products. Mustang. F150. Bronco. Maverick. They miss the mark now and then (like not delivering a cheap small truck ten years ago), but they seem to have a real feel for what middle America wants.

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