The Santa Cruz's preordering was much different than the Maverick. They had preorders before pricing was even announced. Or estimated mileage. And like other eastern brands there wasn't true custom build, just matching closest to what the factory put out. So not that big of an advantage versus buying off the lot so most of the stock is just going to dealers.I can go buy a Santa Cruz right now, I cannot go buy a Maverick. Why is Hyundai able to pull it off and Ford can't?
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