Fords choice of Maverick as a name

[TCK]

It should have been called Courier.

HRG

Nope

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[BMCGC]

Will Chevy bring the El Camino back?

Having owned two Mavericks, I like the Maverick name and am glad Ford chose to bring it back from the dead.

Ranchero would have been fine too.

I had my 71 Maverick and the Ford dealer had a new Maverick Stallion on the lot just like this one. I wanted that car but my dad said $3500 for a car with a manual transmission and no AC was just crazy.

 

[vezpa]

Great Truck, horrible name.

 

[MLA62563]

I understand "Maverick" was the overwhelming winner from several focus groups. (Ford wouldn't reveal any other choices...) That said, I think it's a great name for this truck. My first car was a 72 Maverick, and it was a solid and reliable performer for many years.

As for the car\truck thing, it seems to me the old Rancheros and El Caminos were essentially truck-like cars, whereas the Maverick is more of a car-like truck.

 

[Old Ranchero]

Wasn’t the Falcon Ranchero a lower budget predecessor to the Mustang for the sixties? What happened to that left front end there?

Front end hit was caused by 16 year old newbie driver in mom's car who thought he could pull a quick Left turn in front of me at intersection where I had green light, right of way going 35 mph. He realized he misjudged and froze in my lane with nowhere for me to go to avoid him.


Actually the Falcon itself served as predecessor vehicle to both Ranchero, Comet, and 1964.5 Mustang. Here's the Wiki link on it. Lot's of interesting info on the history there and a good read for those who are curious.

https://en.wikipedia.org/wiki/Ford_Ranchero

 

[Thrillhouse]

Will Chevy bring the El Camino back?

Having owned two Mavericks, I like the Maverick name and am glad Ford chose to bring it back from the dead.

Ranchero would have been fine too.

I had my 71 Maverick and the Ford dealer had a new Maverick Stallion on the lot just like this one. I wanted that car but my dad said $3500 for a car with a manual transmission and no AC was just crazy.

I think GM will come out with a compact truck but I don't think they will bring back the El Camino name. El Camino is a more iconic name and people remember it more than a Maverick and associate it with a muscle car.

 

[staryoshi]

The core demographic was not alive when the original Maverick came out, but the name sounds slick as confirmed by focus groups

 

[BMCGC]

Rancheros and El Caminos started life as station wagons where the new Maverick is a new stand alone model but still based on an existing platform.

I never liked the Taurus name, I would have preferred Galaxie 500.

How come I am not on a Focus group?

 

[Darnon]

I never liked the Taurus name, I would have preferred Galaxie 500.

You kind of got your wish for 3 years there before they just renamed the Five Hundred the Taurus again. It always throw me off a little when I see one of the Milans post-rename to wearing Sable badges.

 

[Euby]

Even as a child of the 70's, Ranchero makes me think of something you can get at Taco Bell instead of a car name.

 

[FriscoTXJoe]

Maybe Ranchero is culturally misappropriating?

 

[Jimmy P]

...better than Crown Victoria or County Squire (for all of us ROOT's out there!)

I thought about Ranchero early on, but maybe there is some woke connotation to it. Who knows nowadays?

 

[Tundra2Maverick(?)]

I agree, the meaning of Maverick goes along with what they are trying to covey about the truck.... someone who does not go along with the group..... not a conventional truck.

You are too kind. You give Ford Marketing too much credit. Is it ironic that one of the major selling points of the Maverick in 1970 was $1995; and today, $19,995. I think Marketing was lazy and figured that no one would remember the Maverick. If you were around in the 70's, how could you forget the Grabber Carwash?

 

[BlueSnake77]

Rancheros and El Caminos started life as station wagons where the new Maverick is a new stand alone model but still based on an existing platform.

I never liked the Taurus name, I would have preferred Galaxie 500.

How come I am not on a Focus group?

I agree the Taurus name was kind of a weird choice, but I don't think Galaxie 500 would have been a good fit either. I think Ford was trying to come up with a totally new name for a new kind of aerodynamic car.

As far as Courier ..... sounds kind of ....... old. The Ranchero like the El Camino was a 2 door. The Maverick being a crew cab, don't think the Ranchero name would have worked. I like the name Maverick better than Courier or Ranchero, but yeah, they could have come up with an all new name perhaps, but I think Ford was trying to stay with a western/horse name. A number like thier full size pickups wouldn't have worked really. There is already the F-150. The Maverick being smaller would have had to have been a lower number. F-100? There was one in the 1950-s. But then they really couldn't have made it a seperate brand like they are planning to do now like the Bronco name plate. In the end, all things considered, the Maverick name fits along side Mustang and Bronco. If there wasn't already a Ranger, that name would have been a no-brainer, but at the time they chose to re-use the name for the current one, I don't think they planned on bring back a compact truck until recently.

 

[uh50]

Maverick is a fine name. It conveys the message that this unibody truck is going a different route than the traditional body on frame trucks. It's a legacy name, but at the same time, only really old old timers remember the Maverick cars so it doesn't carry any preconceived notions for most buyers.

Well said atomguy245.

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