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I was running around yest in my Maverick and I realized how more car like it is vs truck which made me wonder why they didn't revive the Ranchero name?
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I was thinking more that Ford lost rights to the name.Marketing.
I agree, the meaning of Maverick goes along with what they are trying to covey about the truck.... someone who does not go along with the group..... not a conventional truck.Marketing.
Who you calling old timer? ( shakes fist )Maverick is a fine name. It conveys the message that this unibody truck is going a different route than the traditional body on frame trucks. It's a legacy name, but at the same time, only really old old timers remember the Maverick cars so it doesn't carry any preconceived notions for most buyers.
Funny my first car was a maverick that you could also see the road looking down where the floor board should of been.My mother is not a car person so when I told her I was buying a Maverick she cringed because she thought it was going to be like the Maverick she owned back in the day when the entire rear floorboard was missing.
Yes, mom, the 2022 Maverick is exactly the same as your old '73. Haven't changed a thing.My mother is not a car person so when I told her I was buying a Maverick she cringed because she thought it was going to be like the Maverick she owned back in the day when the entire rear floorboard was missing.
Thanks! Now I have my very own acronym! ROOT! (really old old timer)Maverick is a fine name. It conveys the message that this unibody truck is going a different route than the traditional body on frame trucks. It's a legacy name, but at the same time, only really old old timers remember the Maverick cars so it doesn't carry any preconceived notions for most buyers.